Seven areas entrepreneurs should review five to six times yearly: business identity, strategic innovation, marketing messaging, and sales systems. Too many options reduce conversions. Under-promise and over-deliver to stay competitive.
There's seven areas of your business that you have to really think about. At least five or six times a year. You have to think about your business identity. It might evolve. You might find you're giving clients something you didn't even know you were giving them, and you might be able to reassign your target even more clearly. Strategic Innovation how are you staying on top of of being different than everybody else? Marketing and promises this is about being clear in your message. Under promise and over deliver, right? Everybody's heard that, right? Under promise, over deliver your sales systems. Are you making it easy for people to say yes, or are you making it complicated? How many levers are you putting in front of them? 1? 3? 20? The more choices there are, the less likely people are to make a choice.
Lisa Murphy on Speak Feed Lead Conversations with Jackie Bailey | Premieres October 16
