Lisa Murphy argues 82% of startups fail from poor execution and cash flow, not bad ideas. Business plans go unused 98% of the time. She pushes founders to stop waiting for a team and build systems now, reframing their business around client transformation instead of selling products.
82% of startups fail due to poor execution. Cash flow, not bad ideas. 2% of business plans get put in a drawer or forgotten. We spend hours, some of us spend days or even weeks researching and planning and putting this business together and putting the plan together, only to have it sit in a chair or in a desk in a drawer and not ever look at it again. What was the point of spending all of that time supposed to have a business plan? Correct. Yeah. So let's get into now the real reason we're here tonight. And what is it about these business plans that's going to change how we operate from now forward. What business are you really in? This is where most founders kind of get it wrong from day one because they think they're in the business of what they sell. And that's not actually the truth. You're actually in the business of who your clients become once they figure out how to complete the work with you.
Lisa Murphy on Speak Feed Lead Conversations with Jackie Bailey | Premieres October 16
