Lisa Murphy invested her last $5,000 in 2009 and scaled to $25,000–$40,000 weekly within weeks, working three to four days a week. Then it stopped. The sudden collapse taught her that planning has limits and business decisions ripple through family in ways you don't see coming.
Chapters
Yeah, early 2009, we had taken our last $5,000 to invest in this business and turned it around in the first week. We were over $25,000 and then we were upwards of $30,000 to $40,000 a week after that, working 3 to 4 days a week. Wow. Living our, living our best life. And then the hammer dropped. Yeah. What do they say? Make plans, God has a way of laughing. Yes. Exactly. So, I mean, a good lesson to learn, and it's become now such a point of my coaching program and such a point of the pillars of operations that I help people set up, because you don't know who it's going to affect. You don't understand the effect that you have, just like you didn't even understand the effect it had on your parents. And I think that's an important piece to highlight. You know, you, you were thinking less about your parents than you were about your clients, but really your parents had the greatest impact on you.