Lisa Murphy argues that building an exit strategy from day one makes your business more attractive to lenders and investors. Entrepreneurs often resist early planning because they don't think they're ready to exit, but universal forces like health crises or market shifts can force an exit regardless of your timeline.
Chapters
So I love that you're in exit strategies. Do you only do consulting or do you also coach people all the way through exit? That's a pretty good track record. I'm asking you this because I coach behind the scenes in operations and execution. So some of what you're doing, so there's some overlap, but I look for other aligned coaches who can help with People understanding that you start your exit strategy the first day you start your business. So I, I think there's a lot of alignment between us. And I think because we're, we're aligned also to the same purpose that your business has to have a continuity plan because you may think, you know, when you want to exit or you may not, but the universe also has its own plan for your exit. So sometimes you don't get a choice in it, right? So if they ever want to grow and scale, or if they need a line of credit or a loan, Yes. Being exit ready makes them fundable, makes them what people call bankable. It makes them investable if they want to grow and get, you know, equity partners or investment funding. Yeah. There's so much that it does and, and people aren't really excited about it. So how are you going about getting this message to your clients without them saying, just going, well, I'm not ready to exit yet.
