Lisa Murphy argues that most lost sales happen in the 72 hours after you send a proposal. If you don't follow up fast, prospects assume you're not serious and move to a competitor who is.
You aren't losing deals because of bad luck or because your competitors are cheaper. You're losing them because of what happens in that incredibly short 3-day window right after a proposal leaves your outbox. That specific window is exactly when the client is deciding if you're actually serious about earning their business. And it's wild how much the data backs this up. What happened in the first 72 hours after your last proposal left your inbox? Not your biggest deal, just the very last one you sent. Did you follow up? Is the client still deciding, or have they already moved on to someone who was actively present?
Lisa Murphy on Speak Feed Lead Conversations with Jackie Bailey | Premieres October 16
