An Eye Opening Conversation with Lindsey Bomgren Founder of Nourish Move Love | Episode# 011

You know, doing so well in medical sales at such a young age. I got really lucky, got into this great job, and imagine going to your parents telling them, I'm gonna quit that and start my own thing. My business has finally taken off. This baby I've worked so hard for has finally taken off. And it was like the colliding of my world. When did these strangers on the Internet become more important than these people in my life that I love so much? The reason I stuck with it at year three, when you're, like, completely burnt out, you've got nothing left. You've been pouring your heart and soul into this, and you're not making the money you thought you would. Look at this.

Hey, everyone, and welcome to the World's Okayest Entrepreneur, the podcast for the okay entrepreneur who's just kind of figuring it out as they go. Today we're talking to Lindsey Baumgren of NourishMove Love on how she built her business as a fitness trainer, offering free workouts to people at home. And as you know, building a business has its highs and lows, and Lindsay's no exception. I found her story of building her business and building her family simultaneously super inspiring, and I hope you do, too. So let's roll into it.

Honestly, there's people who are succeeding in it and doing all these great things, but at the end of the day, a sustainable YouTube channel, not someone who blew up overnight or not, is humanizing. Like you said, it is human relation, connection. It's all. Yeah, like, people who are going to make it long term. On YouTube, it's like the personalities, and it's. I mean, part of even calling and swearing. They're sharing stuff that anybody could share. It's just like their personalities, the way they share it, the people they. The way they connect with people when they interview them, like, their chemistry. Their chemistry, chemistry.

I mean, that's like the. One of the big things.

I feel so professional, you guys, please. This reminds me. So I literally got accepted into this YouTube partnership program and felt like I was so out of place just being in this, right? So now I have, like, this account executive at YouTube, and I show up to our first. It's like a big webinar. You're meeting all these other people in the YouTube partnership program. And I was. I think my baby was like three months old at the time. I'm at home in my tiny little kitchen. I got, like, dishes all over, car seat, whatever, and I'm nursing my baby. I have my camera, like, half. I have my camera on, but, like, way up here, so you see, like, this much of my face, and I'm, like, nursing my baby. And I get on this call, and here's everybody in these professional studios with these big microphones, cool lights in the background. They're all professional YouTubers, right? Cool lights. And I'm like, camera off. And I'm like, you're such a loser. Like, who am I? Like, how do I compete with these people? Like, here I am. I'm just. And I was like. I was just like. That was, like, a moment for me when I was like, you know, you feel like you're slowly climbing that ladder. Like, I got accepted into this part. Like, I am making it, and I'm like, oh, I am so far from these people. But that's just real life. Also, like, majority of them were male, and the majority of them were either male or under the age of, like, 30. And no, didn't have a child in there, like, near future, anytime soon. And I was just like, here I am, mom of three, like, baby on my boob.

But what you didn't see was. You didn't see basically that they had crafted this, like, little tiny box behind them to make it look like that. But really, they were just sitting in, like, their filth. There's, like, dirty clothes in the carpet. Pete's boxes everywhere, because they're, like, 20 years old.

Yeah.

I mean, I still, like, you know, consider. I still don't have any of this fancy setup. It feels so cool. I feel so professional.

I'll take it, Lindsay.

I'll love it. It's great. You got to level up, right? You got to show up like professionals if you want to.

I mean, I think that was like. Well, we got a little lucky because my husband had had a podcast before, so. Well, yeah. But it was actually great because he had enough to make Andrew and I dangerous.

Totally.

But we really kind of still did it on our own ways. And now the video is like, now we're out on our own, and we're.

Like, yeah, once you kind of figure out roughly how the system works, you can kind of just take it from there. So, like, once I got the rough run through from Aaron, I was like, o. Um. So this is how it works, really. We break it down to the core principles. It's like we just need some microphones, a sound card, recording software, and then the rest is, like, kind of history. And then I just, like, from there, you just kept going. And then it's like, we could just keep leveling up from here. We could add video. We can. We can add music. And, like, finding the music was like, what are we going to do for music? Oh, my God, I don't know.

Audio was the trickiest thing of, like, finding our sound, actually. How was it finding your. You have a very specific, like, nourish move, love sound. Was it like that from the beginning or have you kind of.

Honestly, it's so hard because that's a part of the business that I. I'm not passionate. You know what I mean? I was like, I am passionate about. I love creating the workouts. I love filming the workouts. I love doing that. I love this. The business side of things. Like, this fires me up because I've learned so much and worked my butt off to, like, grow and grind and build a business. And I just love this stuff. Like, I just love talking about it because it's just been my life for the last eight years. Stuff like that. Like, details like that. Like, when people are like, oh, I want better music in the matter. I'm like, I don't just mute it. Like, play whatever music you want. I don't know. Like, that doesn'. Like, to me, that means nothing. You know, when I was teaching group fitness in person, like, yeah, I had a cool playlist, but that was never. Music has never been. I'm not good at that stuff.

So with your business, what did you like when you were first starting? You were talking about how, like, you were learning and learning and learning. Are you, like, writing stuff down in a notebook? Are you like, what's the. What was your process? Were you just, like, getting your phone out and, like, keeping notes and things like that?

So I was doing medical sales, selling capital, medical overhead, ceiling lifts, bariatric, medical equipment, bariatric wheelchairs and stuff at the time. And I love sales. I love businesses. I was good at it, naturally. And I love the fact that my work. I said, I kind of was talking to you about the Sandras. I'm a hard worker by nature. I was never, like, naturally smart. I was never MVP on the team. I played sports my whole life. I was always the hardest worker. And that's like, I just like to work hard. And so I love sales because work equaled pay and my work. I was sitting at a desk for a while, working next to these people, and I'm like, I am outworking all these people and I'm making the same money as them. So I love sales and love that part of the business. But so for the last two years, I knew I wanted to go off and start my own business. I loved fitness. I knew I wanted to do something in that space. And so last two years of my sales career, I was like, I'm gonna live off my base salary and put aside all of my commission so I can start this business. So I knew I was gonna start and I wanted to start it. And so I lived off. And so during those two years, I was, you know, building my business in the pockets of my day. I was. Didn't have any kids. I wasn't married at the time. Like, I was just a workaholic. Literally. Getting up at teaching 5am workout classes, going to work all day, then training people personal, training people in a studio at night, teaching more classes at night, building my website on Wix.com at the time, like, you know, like, just doing all things. I was like a fit model. Modeling cap bracelets at 2am on Evine Live and Shop HQ just to like, make extra money. Cause I knew I wanted to start my own business. Like the wild life of, you know, truly grinding it out. But in that process, I was constantly.

Yeah.

Like, I don't know if I was writing it down in a notepad, but I was just like, I was building it this whole time. It's not like I just like quit and was like, all right, here we go, let's start. Like, I was building the whole time I was meeting people and doing the things and figuring out how I would start this once I quit my job.

Right, and so you went from basically. But like, I guess I'm curious too. Is like in your brain. I mean, most people just like get a gym membership and go to the gym, but when did you start to start teaching fitness?

Yeah, so I basically was. I played college volleyball. So I was an athlete my whole life. I played college volleyball. And then I got done with my volleyball career. And no one was like, telling me to go to the gym anymore or work out anymore. And like, I kind of fell off the rails. And I graduated and went from hanging out with my friends and walking to class to sitting at a desk for eight hours. I was literally getting my, like, series 66. I was in financial advising. I was like helping Bruce Helmer write the youe Money radio show. Nothing I was passionate about at all. I was some Internet, you know, financial institute and sitting behind a desk for eight hours a day and putting on weight and was kind of like, this is just. I was not super happy. I was like, this is what life is. This stinks. This is not what I signed up for. And so I was at the time just needed something and so I started running and I got into marathon running and I ran a bunch of marathons and that was really cool. But then I got stress fractures in my feet and so I had to stop running so much. So then I got into strength training, just like on the side. I've loved fitness and working out my whole life. Got into strength training and wanted to do these fitness competitions, like stand on stage in a bikini and flex your muscles things. I don't know why, but that was like a desire of mine. And so in order to do that, I just wanted, for my own knowledge, I want to become a personal trainer and learn about nutrition. So I didn't have to pay people to do that for me and I could do it for myself. So I started getting these certifications on the side and then I started personal training my friends and I was like, oh, this is cool. And I got into personal training kind of on the side just because I was learning this stuff. And I hated it because people would show up and I would work with them for like an hour or whatever, maybe once, twice a week and they'd be complaining all the time, they wouldn't have results. And they were like, matt. And I'm like, well, yeah, I have no control view outside of this two hour window or hour when you're going home and eating potato chips and you're doing whatever, like no control. And I was so frustrated because I was like, I'm such a results oriented person. And so then I found group fitness. I show up, everybody's in the room, we play loud music, we have a great time. No one cares about the results. Like everyone's just there to have a good time, work hard. And I was like, this is my jam. And I loved group fitness, got certified, started teaching group fitness classes and was like, this is where it's at. People show up especially. I was like an early morning person, 5am people, they come, they're hard workers, they want to get stuff done. They show up, they turn off their phones. Like, how often in life do you get a chance to hang out with people where they're completely off their phone and they're like staring at you and they're there to have a good time and they're just there to work out and have fun and like make a better person out of themselves? Like, that's just a rare environment. And so I just loved group fitness. I was like, this is where it's at. We have awesome music, we got people who are here to work Hard. This is fun. And it lit me up. And I was like, this is it. This is what I want to do. I want to teach group fitness. And I was like, yeah, you know how much you make? You make 30 bucks a class, and you got to teach 20 of them a week, and you're physically exhausted and you have no money, so how do you make ends meet? So that's when I was just like, how do I make this my career? And I was like, well, I was going to take it online. So I basically saw people in the food blogger space who are doing this, putting out free recipes. And I was like, how do I do that for fitness? How do I put out free workouts for fitness? And I grew up in a small town, and so when I was teaching group fitness classes at Lifetime or whatever, I had friends who were like, I mean, we don't have any of that stuff here. Like, I want to do your classes. And I was like, oh, I'll, like, film them and send them to you. And I was like, I could do this. People want group fitness that don't have access to this. And then I had kids, and that was a whole game changer because I was like, going to take a class is so such a luxury. You're, you know, a busy mom. Like, I don't have time to spend two hours to get to a class anymore. And so I was like, this is the audience. Like, there's so many people who want this, who crave this connection, who want to have a good time working out, who just, like, you know, want to go to a group fitness class but don't have the luxury to get there by creating free workouts and making them free and accessible to everybody was my thing and still is.

I've personally consumed your content a ton, so the Power Yoga Flow is my personal favorite. So just so you know, I'm personally contributing to your ad revenue because I keep on rewatching, watching it all of the time.

So thank you.

So let's go back, though, because you. How old were you? Like, how long ago was it that you were all of the sudden, like, wow, like, I'm only gonna make $30 a class at, you know, and have to do 20 of these. So that's $600 a week. And I know from fitness that it's typically, you have to do the 5am and then the 5pm like, part of that. So how old were you? Like, what, What. What was going on at that moment where you're like, I'm going for this.

Yeah, well, I was doing medical sales and it was a very lucrative career for me. I got really lucky. I got into a good sales career and was making six figures at a very young age. So I was in my, what, 23. Making six figures, like that was pretty much a dream. And so imagine going to your parents. My mom was like, you have no idea how lucky you are to be like, you know, doing so well in medical sales at such a young age. I got really lucky, got into this great job, and imagine going to your parents, telling them, I'm gonna quit that and start my own thing. And, you know, I was raised like 401k. You get the career, you do the college, you do the job, you do the stuff. And so now I still have those conversations with my parents because it's really funny because they were like, no. And I was like, I'm gonna do it. But I was so I was like 23, had a very lucrative good job. And so fortunately I was smart with my money and I saved it. And I knew that I wasn't just gonna like quit cold turkey and try this out. And I knew I was a hard worker and that regardless if it didn't work out, I had some money to fall back on and. Or I knew there was always a way I could go back into medical sales or something like that. So. But I was like 23, 24, 25. So I got married. It was 2015. So once I got married, I got on my husband's health insurance and was like, now I can quit. So I was building this. So it's. For the last two years, I knew I was, I was building it on the side. But in 2015 is officially when I quit my corporate sales job and because I got on my husband's health insurance. So that's when I officially quit and decided to go on my own. But when I said I go on my own, like I thought I was going to replace my six figure income within a year was my goal. Yeah, no way. Not even close. I was losing money, you know, but I was, I did a lot of things. So I was a model on like shop HQ and ebay and live literally selling cat bracelets at 3:00am like, what.

Is a cat bracelet?

A bracelet with cat charms on it. Like, I was holding my wrist out, going like this at 3am to anyone who wanted to buy a cat charm bracelet, I'll like never forget it. I was like, this is the lowest of lows I've hit in my life. Like, what am I doing?

How did you get That I was.

Working with modeling agencies. So I was doing like a lot of like random fitness modeling. I was like a fit model for Target. Perfect size medium right here. I held that out until I got pregnant. Finally. I was like 12 weeks pregnant. They're like, so something's changing. I was like, I'm pregnant. And they're like, you can't do this anymore. You're not the perfect size medium. And I was like, this was such a good income for me. I showed up every week, they measured me, I put clothes on. Like I was doing random jobs, like you name it. I was meal prepping for neighbors, I was grocery shopping for people, I was training people on the side. I mean, teaching 20 classes a week. Like every random thing you could possibly do, I was doing it.

And were you telling people about your, the business you were building while you were doing these things?

No, I was pretty like embarrassed. Like if people ask like what I was doing, pretty much told people like I was a personal trainer or like, you know, like, I mean like when my someone who knew me would introduce me, even like a father in law or whatever, like they would be like, oh yeah, she's a personal trainer at Anytime Fitness. Or because I was doing that, but I was also doing a myriad of other things but I didn't really talk about, you know, I'm building this online website or like an online trainer because I didn't feel like I was.

When did you shed that embarrassment?

Oh man. I mean, you know, even now when I talk to people, it depends on what generation they are. When I'm introducing like who I am now, I introduce myself as like a content creator or I run a small online publishing company because that's truly what I do is like I run a small online publishing company. Like I'm not just a fitness trainer, we run a publishing company. But yeah, it took me a while to be confident to say that. I would say probably within even like the last like year or two to be like really confident in like what I do. Because for the longest time I didn't feel like I was successful or I didn't have the, you know, I didn't have the financial backing to say I was running a company.

Right. I wonder why that is because I feel like I struggled with that for a while as well, but I just don't know where that comes from.

Do you feel like for you it's tied to like what your revenue is?

Yeah, like I was actually making money as a trainer or I was at, you know, so it's Like, I was making money as a trainer so I could call myself a personal trainer. Like, I wasn't making money as an online publisher, so I didn't feel like it was legit to call myself that.

Yeah, I think it's interesting because I. You can see the vision. I mean, that's kind of where I'm curious. Like, was there anybody that was your champion at this time or was it just kind of you and your idea and you're like, I believe in it.

I mean, my husband definitely still calls himself my biggest investor. I mean, because he was fully fun, you know, like we were living off of. I basically said, if can I quit my job, I will. I committed to not buying anything for a year. I will not buy anything. Obviously, like, we had to buy food and stuff, but I was like, I will not buy a single piece of clothing for this first year. When I quit my job, I won't buy anything. I will literally go cold turkey. So I didn't buy anything for a year. Like no clothes, nothing. And I was in. He was going to pay for everything. And I said, if by the end of this first year I can't pay for like groceries or contribute in some way, then I'll, you know, like, I'll get a real job and I'll figure it out. But I was making ends meet. I was figuring out how to pay for groceries and get some money in the door by doing all these random odd jobs. So what did you say? What was the. I got to go back. I lost my train of thought.

No, I think you kind of answered it a little bit, which was like, who was your champion? Because I think it's like so hard sometimes. Like, what you had said was like, your parents were very much so. Like, what are you doing? You're leaving a six figure job to start this crazy idea. But I feel like that's such part of the entrepreneur identity is that you believe in yourself. But it is hard when you're only the person believing you and nobody else believes in you.

Yeah, for sure. And I do feel very fortunate. Like, while my parents were like, you're nuts. My dad, it's weird. I like to play this in my head. My dad's not the most, like, lovey dovey guy or anything, but he's always said, you can do anything you set your mind to. And like, he. While I knew they thought I was crazy, I knew that they knew I would succeed because I'm also crazy like that. Like, even from the days of, like, I said I was gonna run A marath. I ran a bunch of marriage, like, you know, like, I've always been kind of crazy, like, if I say I'm gonna do something, I'm gonna do it. And so while they were like, this is not a good choice for you financially, you're like newly married. You're supposed to be building all your life, your 401k. This is not a good choice. They knew, I think in the back of their heads that I would succeed. So they did support it. And obviously now they're like, wow, well, good job. And like my husband, same way, my husband was like, I think this is a little loony, but I know you're crazy and I know you'll succeed in some way. So he was always like my biggest champion. And then I found other champions along the way. So I quit my job at the same time with my good friend Stacy from the Real Food diet and we started our businesses basically at the same time. And so I had her and like locked arms with her. There were so many, I mean, we've had so many midnight 12am calls where it's like both of us crying like, this is nuts, I'm done. You know, I'm so over this. So I'm so glad I had her. We quit our jobs at the same time and went into this exact same career path. Hers was in food, mine was in fitness at the same time. And we linked arms and we still link arms. We're sharing brand context every day, every week we're sharing each other's high earning RPM pages. Having that, having Stacey is the reason I am still probably in this. And then I linked arm with other creators. Lee from Fit Foodie finds the reason I stuck with it at year three, when you're like completely burnt out, you've got nothing left. You've been pouring your heart and soul into this and you're not making the money you thought you would. She opened up her financials and was like, look at where I was. In year three, you are on track. Like, look at this, like year four, it's gonna kick. In year five, you're gonna be making what you wanna make year. You know, like, she showed me her financial path. Had someone that had gone before me not showed me their financial path, I think I would have given up. But I saw her numbers and I was like, I'm gonna do that. I'm gonna, I can do that, you know, and so I saw her path and that is what made me stick with it.

So you had mentioned that actually in a podcast which was this year, three mark, which I've actually not heard about it in the aspect of. Is. Is it something that's very true in affiliate marketing? Was that kind of your primary income source at that time was all of the affiliate marketing that was coming through your blog?

Yeah. So not really affiliate marketing at all. So I really have. We just started building our affiliate revenue streams truly now, honestly, I found a way, as a microblogger, so to speak, or whatever, to work with brands. So a brand making money from brands was how I was truly making money. So it all comes full circle, right? Go back to the modeling. I was modeling for these big agencies. I'd show up for a Play it again shoot. There was, like, a hairstylist people. So much money. I'm like, this is costing them so much money to do a photo shoot where I'm like, battling ropes for, like, 10 minutes for, like, a billboard. Like, this is insane. And I'm making, you know, good money as a model. And I was like, I can do all of this, like, a portion of what they're doing this. So I started reaching out to brands. Fabletics literally, was the first brand I worked with. I reached out to them and I was like, I know they're hiring out all these people in LA and doing these big studio shoots and whatever. And I was like, send me a couple outfits. I'll film some videos in them, I'll take some photos, I'll send it back to you, and I'll do it for, like, a thousand bucks. And they were like, yeah, no. And I was like, just send me some outfits. And so they did. They sent me some outfits, and they were like, do it. Do with them what you want, but we're not paying you. And so I filmed this content, sent it back to them, and was like, here you go. Look at this awesome content. I created this workout video, this trailer, all these photos, and they're like, okay, that's pretty good. Can we put it on our blog? And I was like, yep, 25 bucks a photo. I mean, like, I'm charging them penny, like 25 bucks a photo. Have the video for $500. Like, but I thought I was like, this is it. This is it. And they started paying me. Then I created this relationship. I started working for them. So I found a way as a small. Like, I had under 10,000 followers, for sure. Under, like, tiny. And I found a way to start working with brands by just, like, reaching out to brands, creating content for them, sending it to them before they even asked for it, and then when they would come back, they'd be like, oh, yeah, 25 bucks a photo or whatever. And then that's how I started making money.

So when was this?

That was in, like, 2016. Yeah. So I. 2015, right when I started 2015. So I would have been 2016. I was like, I was tiny and I didn't know anybody, but I started creating this content because I was doing all these fitness modeling jobs, and I was like, look at all this money these brands are spending. I can do this for a portion of the cost. So I started to get to know the people on set, and honestly, that's how I got my first. I was Kris Freytag. She's Get Healthy utv. How I got my first, like, online teaching. She. I was like, her fitness model in the back doing these resistance bands. And I just walked up to her one day and I was like, hey, I started filming workout videos. Would you ever take a look at them or have coffee with me or, like, could, you know? And so she.

She did.

I created this relationship with her. I was always her fitness model. I was always, like, on point. I showed up on time, I did my stuff, started building this relationship, sat down with her one day. She's the first person I. Still mad about it that I sold. I. I filmed these 11 original 11 workout videos, spent my, like, sales career savings to film these 11 workout videos to launch my business and DVD style at the time. And I sold them to her for 2,000 bucks, and now I want them back because. But I was like, this is huge. And then I started working for her and filming content for her and got on her platform. She's got a ton of people. A lot of my business was built off of starting with Get Healthy utv. I started filming workouts for them. They had a big following, and then they stuck with me. People liked me as a trainer. I kept coming back. I was working for her. I was making good money, showing up and filming classes way more than I was making in the studio. So.

Got it. Okay, so that point in time then? Because I think that's kind of when I got to kind of get to know who you were and everything like that. So that's like kind of like 2017, 2018.

Yeah.

When did you start kind of doubling down on your blog? And then when was YouTube actually starting to become a thing?

Yeah, so I was putting out blog content from the beginning. Not doing it appropriately, but I was putting it out. Like, I was putting out blog content, random URLs, like, here's my Monthly favorite, like, true blog style. Kind of how blogs used to be. Like, here's my monthly favorites. Here's a random workout I wrote. Here's my favorite recipe. Like, no idea what I was doing, but I was just putting content out. And then I saw, like, in order to make money off of just putting this blog content out, like, people have to see it, right? And so I'm like, I have these good workouts. I started using YouTube when I was originally started my blog, but I was using it solely as like an FTP hosting site. Like, I was uploading videos so I could embed them into my blog. Like, I wasn't labeling them appropriately. I was not writing descriptions, no thumbnails, like, just uploading the video. So I had something to embed into my website. So I started uploading videos to YouTube back in 2016, 2017, horrible videos shot on my iPhone. Like, I was just uploading them, right? This is all me. Like, I'm doing this by myself. And then I was writing blog posts and the URLs were like my 10 minute booty burning. Whatever workout I did today, like, it was just content, content, content. And then I started realizing, in order to make money, you have to have SEO. And so had I known that from the beginning, obviously it would change stuff, but you can only know what you know. And so I had my first baby in 2017 and thought I was gonna be like, the cool mom who like, had the baby on my hip and like, ran a business. And then I went psycho and it didn't work out. And I was realizing like, I can't work full time and be a mom. And so I made a choice to like, truly double down on work. But then I brought in an employee and so I was like, I need help doing this. So I brought in an employee in like 2017. Rachel, who's still with me, started like part time being an intern. And she started helping me, like, and I was like, okay, let's start diving into this stuff. I started doing SEO in 2018 when Bella was born. Or not to. Bella was born in 2019. 2019, my daughter was born. Cause I'll remember, like, right, she was born, she came out and I was like two weeks old sitting in a meeting with an SEO agency.

So.

And that's when I started doing SEO. And taking it seriously was 2019. And man, did that changed my business forever. And fortunately, I figured out SEO before COVID hit because that was a huge game changer because the search for at home workouts imploded and so fortunately, Covid imploded. Imploded my business. Not the case for a lot of people, but definitely the case for at home workouts. So I got serious about SEO. In 2019, we figured it out and started having an SEO strategy. People started searching for at home workouts. Covid happened. And then when Covid happened is when we started taking YouTube seriously. We were just saying uploading videos just for purposes. And then I was like, wow, a lot of people are watching our videos. Like, people are actually using YouTube as like the primary source of how to watch workout videos. Why I didn't connect those dots sooner. My loss. But that's when 2020, 2021 is when we started taking YouTube seriously. And so a strategy I've implemented in my business that has worked for us was like 2017, traffic was coming from Pinterest. Majority of my, over 50% of my traffic. So we invested in Pinterest. I hired a Pinterest agency. We outsourced it for six months, figured out how to do it, brought it back in House 2000. So every year we chose one thing to invest in. I forget what it was in 2018, 2019, it was SEO. We hired an SEO agency. They came in, helped us with SEO. We took second house, right? So we started wanting to get more into YouTube. So in YouTube 2021, after the whole Covid peak, 2021, I was like, YouTube is our focus for 2021. And that's when we really started taking YouTube seriously. And I was on the cusp of hiring an agency and then I got accepted into the YouTube partnership program. So I got an account manager at YouTube. It was like an aha moment. And we finally had connection to YouTube and learned how to build a YouTube channel.

How many videos did you have at that time on your YouTube channel?

I mean, a lot. You can scroll back. I mean, I actually went back and deleted a lot of them were like one minute uploads of like I was working for random people at the time. The American Coaches, the Volleyball Coaches Association. I was filming content for like the American Coaches Volleyball association and uploading those videos. Like, they have no relation to like my content. So I deleted a lot of stuff that like, didn't make sense. So we've gone back and deleted some stuff just to clean up the clutter. But like, yeah, I mean, I had content, but it was all one minute videos. I wasn't filming full length videos until Brody was. Well, no, even after Brody, I didn't start filming full length videos until two, like 2018, 2019, is when we started filming full length videos. And that was a game changer.

And how did you know? And I, I guess this is the question I have is like, how did you know to look for an SEO agency? And how did you choose an SEO agency? Because I think once a day I get served an ad from an, like an email from an SEO agency being like, I can help you.

Yeah.

So, like, how do you. Where do you start?

So we started learning SEO on our own. So there's a guy out there called Hashtag Jeff. Literally, like, it's called Hashtag Jeff. He's got an online course. Have you heard of him?

No.

Okay. His name is Hashtag Jeff.

His emails are coming for us.

They're coming for you guys.

I know. I'm thinking about, if I got an email from Hashtag Jeff, I'd be like, it's delete.

Yeah, I've heard. I heard a Hashtag Jeff from some other content creators I was following, you know, like all these blog projects and people who are like, how to build a blog and food blogger pro pinch of young local people. A lot of local people watching them grow. And people are saying Hashtag Jeff was. Because SEO is broad, right?

Yeah.

SEO for content creators and for bloggers is different than it is for SEO for a brick and mortar. So SEO Hashtag Jeff was creating an online course for content creators. So I was like, 25 bucks a month done. We signed up, we started taking his course, me and my Rachel, and we started taking his course and like, learning about it. And so we started diving into SEO. And then I was like, okay, like, we're learning a lot. We now have a base knowledge. But, like, in order to have, we need an SEO audit of our site because it's a hot mess. So where do we even start? And so Chris Freitag, who I had worked for, she had hired Uproar SEO. They're a local agency. Her, like, she knew the guy who was running it. Her son played hockey with him or something. So I was like, great, I'll take him. So that was how we.

Okay, so it was like it was through a personal connection then.

Yeah. But so we did the online. We learned. We took a 25amonth course for a while. Learned. And then we outsourced it to an agency and then they give us the recommendations and then they're like, oh, yeah, you know, for $5,000 a month we can do all this for you. And I was like, no, we'll do it ourselves. Thanks.

Yeah, I mean, I feel like so much of that in life is just like your personal connections. Like if you pitch me an email, to be honest, I'm not going to reply. But if a friend recommends somebody, yeah, it's like you're instantly vetted. So you're just like, okay, let's do this. So I think that's so interesting. Like, I'm very bullish on YouTube. Like, I'm just going to make a giant blanket statement if you know me, that I'm going to just like try to bring you into my YouTube world in a very deep, dark way. So. But I have to feel like that's gotta be so difficult to bring me back to. Like, yeah, we're like, it's like March 15, 2020. You've started to see the power of video and then you have two kids at the time and now the world is in Covid. Like, were you able to film videos? Like, what was going on at that moment? Like it can. I know what was happening to me and it wasn't great.

So I can definitely tell you. So what happened is my husband has a full time job, also plays professional beach volleyball on the side. Our life is like far from normal. I'm running a business that finally taken off. Like, I'm finally, my business is in the cusp of taking off and now I'm the one who's forced to stay home with two kids during the COVID Like we're all, we're in lockdown and I'm staying home with two kids and I'm the primary caregiver because my husband has a legit job that's, you know, bringing in a everyday income. But my business has finally taken off. This baby I've worked so hard for has finally taken off and it was like the colliding of my world. And like you said, I remember sitting, we're women's business circle, like on this zoom call with other women who own businesses and everybody's just bawling and we're all like, so go on. Well, because you're trying to run. My business has finally taken off. I've worked so hard for this and now I have to stay home with my two children and figure out how to run this business that's finally taking off. And like, I can't go to the studio and film workout. Like at the time I'd finally hired out. I have a professional videographer now. Like, I'm not shooting on my iPhone anymore. But we can't go to the studio and film with them because the world's in lockdown and so we had just done a shoot, like, literally before they shut down. And I was like, well, we have some content. But then I literally just started filming live workout. Everyone went to the live space. So I started filming live workouts on my iPhone again of me and my husband working out. Like, here's what we're doing. We literally trapped the kids downstairs. They're watching Frozen, and here we are, like. Like, literally. Like, there's a video where my husband, like, runs downstairs. We're like, oh, one of the baby fell off the couch. Like, it's, like, in a video. And everybody loved it. They loved it because they could relate to it. And everyone was like, I still go back and do that workout all the time. I remember when your baby fell off the couch and your husband had to run and go get the baby. And I was like, they loved it because it was relatable. We were all in lockdown, trying to find 30 minutes to ourselves to work out.

Yeah. I always. It was like when Ally Wang had. She had a Netflix thing, and she was like, oh, let me go find the babysitter. And she was like, put the kids in front of the tv. It's like, there's just, like, moments where you're like, yes, this is. I mean, that was, like, the funny thing of. It's on a previous one. But, yeah, I, like, had an oh, shit moment. I almost dropped the baby while I was, like, breastfeeding and everything like that. Because it's just like.

Yeah. I just remember sitting here. Like, there's so many pictures of me during COVID with. I had a baby who was also on my boob at the time. Like, and me sitting on the computer and, like, doing this thing. Like, my husband would, like, take a picture of me, and he'd be able to just like, that was life. It was a wild ride.

It is. But I do. I think it. It's so relatable, though. It's the moments that are so relatable that we just never share. Yeah. Do you find. Do you try to share. It's a tricky balance, and you've mentioned it before on several podcasts of this. Like, you are a person. You have this personal life, but you're also a business, and you have this brand. Like, how do you. Do you try to set boundaries and balance the two? Or is it just kind of. You're like. It is what it is at the moment.

Yeah, definitely. It's something you're constantly navigating. In the beginning, I felt like I had to share so much more because I was trying to build, like, I was sharing every Sunday, here's what I got at the grocery store. And like, you know, it's like so much because you're trying to build and like, get people in. And then now I've definitely pulled way back from that in the sense of I. This is my business, right? Like, I try to keep it my business and because I don't want to be the person who's like, always on the phone, like, tell, like, honestly, I don't have an interesting life, not doing anything like that.

Cool.

Like, no one wants to, like, follow my stories all day. Like, there's nothing glamorous to see here type of thing as well as, like, yeah, this is my business. My whole job with going on Instagram stories is to either get you to click a link to my website or to, you know, like, share something that I have to share for. Like, it's a business. Like, this is a business. And yes, while I want to share some personal connections, I'd rather do that, like, in the midst of filming my workout videos than like being on social media all the time. And it's just not life giving for me. And it really became not life giving when there was a point where, like, this is my business, I have to give it all I got 100% of the time. So in 2017, I'm sitting there constantly like, you know, I got a new baby, I got a husband. Every time we got in the car, it was me responding to DMs and doing all this stuff and constantly. And there was a point where I had to realize, when did these strangers on the Internet become more important than these people in my life that I love so much? And these strangers on the Internet were way more important than I was. Like, this is so backwards and the script had to flip. And so a question I'm constantly asking myself if I'm going to, like, get on the phone when we're in the car or, like, try and knock out some work. Like, who's more important right now? This random person, I don't know who's sending me a dm, asking me what protein powder I use, or my five year old who wants me to read a book to him. Like, you know, like, it's this constant and you'll never like, am I. Do I get it right 100% of the time? Absolutely not. But it's a question I'm constantly asking myself is like, who's more important?

Yeah, I love that you said that because it was actually, hopefully this is a Gift for you is once a friend told me, she was like, some days you're a great business owner and some days you're a great mom, but rarely are you both at the same time. Time. And I was like, it just was. I was like, I'm okay with that statement. You know, like, there's times when you're.

My business is crushing and I feel like I'm a terrible mom. And there's times where I feel like I'm a good mom. My businesses, I'm ever dropping all the balls. And so it's like this constant.

Yeah.

Do you feel like it's just a story you're telling yourself though? Like, is that really true? Like, can't both things be true at the same time? Can't you, can't you both be a good mom and a good business owner? Like, and because, like, aren't you like, just getting down on yourself? Cause you feel like you're dropping the ball? But isn't that just reality? You have to prioritize.

A story that brought me to tears the other night. So my daughter had her first dance class. Like, you know, she's pumped. She's three, take her to her first dance class. And it was, it's at 5:30 to 6 and I was like, great. I was shooting workouts all day. I gotta get online. I have a couple emails. I gotta kick back. Perfect. I'll go to her dance class. My husband's home with the other two kids, so he'll handle that. And I'll get to like crank out these couple emails while I'm watching her do dance. So she goes, I drop her off to the studio. She's pumped. I take a picture. Woo, we're good to go. She gets in the studio, great mom. Opens her laptop, crank out my couple emails. I had to get done, close my laptop. We get in the car and she goes, mommy, why weren't you watching me dance? You were on your computer the whole time. Like, it's still like, oh, like, that was a dagger.

Yeah.

Still cuts me deep. And so I was telling my girlfriend, who runs a business about this, and I was like, that sucked. I did not like hearing that. And like, and she's like, what? Your daughter doesn't understand? Like, it's so hard because they'll call you out on everything, right? They see you or everything. She's like, is that mommy is building this like, amazing business? And you saw a window of opportunity of 30 minutes while she was at dance class, entertained by like a teacher or like learning instructions from Another human so you could do this so that you could read to her at bedtime instead of feeling rotten. You know, like, it's like I was carving out these 30 minutes. I saw it as an opportunity to answer emails so that I could go home and have dinner with her and then like read her a bedtime story and be present with her during that time. Versus, like, or like that I'm building this thing so that I can, you know, be with her more and have more flexibility and go part time in the summers too and we can still make money. And like, there's so much more to it. Right. Like, it's like, but through the lens of my three year old, like, that cut me deep.

Yeah. Like, how do you tell them that life is going to be full of trade offs?

Yeah. Constant trade offs.

Yeah. I think I, I, it's just so hard as an entrepreneur. But I, it, the kids is a complicated part of it because I, I get it. I was like, very much so. I'm personally excited like on my personal fitness journey. And I was like, oh my God. I was like, oh, there's swimming lessons at Lifetime where I can drop my kid off and then I can just go work out. Like, I don't want, like, I'm gonna just say I don't want to have to watch you all the time. There are moments I do wanna watch you, but I also wanna take care of me sometimes. And I think it's like that two things can be true at the same time. Like, I do want you to be in dance class and I will watch you a bunch of the time. But also there are times where I need to crush this. And you know, I think it's, it's just really hard. I just wanna say like, I, I see you, I constantly am struggling with that as well. And I mean, I think it's just you make tweaks and improvements. But I like, perfect is always like the enemy of progress, you know, I mean, you had spoken to it on other, like you are making progress in kind of balancing those things. Like you had mentioned on a previous podcast that you have certain times where you, your team is managing all of the social so you don't have to be part of it. Is that kind of still the true scenario?

And yeah, so I definitely, that's a part of my life that I had to like put a boundary on because it becomes so consuming. Right. Like, people just want more. They want all of you. They'll take all of you if you give it to them. And they're Constantly asking for more. And I was like, I just. Social media was sucking the life out of me. Like, sucking the life out of me. And so now we're at a really good place. Like, I was doing it always every weekend. Like, I was like, I should never ask my team to work on the weekend. And now it's like, we rotate every fourth weekend you're on. So I get three weekends off and one weekend on. And, like, so much more manageable.

I think that's interesting. You just said something that I personally have had to deal a lot with is I don't want my team to have to do it. But then I put it all on myself, and then I'm sacrificing. And then you almost. You. Did you ever get to a point where you almost grew resentful of the thing that you built?

So resentful. So resentful.

Like, how did you move past that A little bit?

Yeah, I was like. I mean, just like, I. There were so many times where I'm just like, I want to quit. This is horrible. I'm done. I'm done putting my life out there. I don't care. And you put something, you know, and you're just. It's vulnerable. You're open to people giving you feedback on stuff like that. Right. And so I've just learned less personal stuff. I share like, that I just don't have to deal with that too. And there's times where there's seasons of, like, where I'm more in, and I'm like, I'm willing to be here and show up. And then there's seasons where I'm out. Like, after I have a baby, I'm out. I turn off comments on Instagram, like, and my. You can't message. Like, you can message us, but you can't just, like, reply to a story. Like, I'm out, like, emotionally tapped out right now. And people start to respect that. If you start to say it, like, there's. People are like, oh, can we get a 5:30am workout from you before work? And I'm like, no, that's my time with my kids. Like, I work full time, you know? Or like, oh, well, I just got asked the other day to, like, commit to something on the weekend. And I'm like, nope, that's my time with my kids. I'm, you know, like. And I feel like I can draw those boundaries because I have come to a place where I can. Early in my career, I was doing anything and saying yes to everything because I feel like I had to like I was trying to make it. As I've grown in my career, you can set more boundaries, I feel like, but in the beginning you just gotta do it all.

Yeah, I wish I kind of like I've reflected on that statement a lot and I do because I do. I feel like I personally, I'd be curious what you think about it, Andrew, but like I personally, I know like I worked full time and I went to college full time and then I was building like this jewelry career on the side and it's like I've personally reflected and I'm like, wow. Like I don't have a lot of milestones, stones that people had in their college. Like they're like, oh, the college parties or whatever. I don't have any of those because literally I would go from college to working my job and then I'd work more like. And it was just like this constant flow and everything. Do you ever reflect back and do you. It's tricky because I don't want to say like there's just trade offs to thing and everything but have you come to see like what. I guess like I'm getting there to my statement and everything like that. But like I look back at it and part of me would get sad. But then I also look at what I've done now and what other people haven't done and now I'm actually quite content with it. Have you come to kind of this contentment point where you're like, I don't know if I view them as much as trade offs as much as this is what I do have now.

So I was literally having this conversation with my mom the other day because she was like, remember when I would come down to your room at 2am and you'd be up on working on a high school project? Like you were always just. And I was like, I am. Why did I ever work so hard? Why did I work so hard in high school to get straight A's? Why did I work so hard in college to be cuma sum laude and be on the honor society and be all these things and you know, why did I work so hard? Like it's not needed. Like none of this was needed. No one cares what my GPA was. And she's like, that's what's gotten you to where you are, right? Like this work ethic that like is ingrained in you. Like I was like, I just hired. Because I just hired employee. I was like, I just hired her. I have no idea what her GPA is. Why did I ever work so hard. Like, I don't. I didn't care what her. I didn't care anything about her gpa. I didn't ask her what her GPA was. She was probably on her resume. I didn't care. I didn't look at it. Like, I'm not interested in what your GPA is. I'm interested in, like, what you're capable of.

Of.

And so I was like, what? But it's like that. All that hard work, why did I model that bracelets at 3:00am? Like, was that really necessary to make ends meet? And it's like, that stuff. All that stuff I did makes where I am today feel so much. You know what I mean? But then I also look back and I have a hard time because, like, everyone who's built a business, you build a business because you want more time. You want to be able to control your schedule, all this stuff. And it's just this past year is the first time I've really started to look at that and be like, why do I get so stressed out every time I have a sick kid kid? Like, why do I get so stressed out every time I gotta rearrange? Like, every working mom battles this. But, like, why is it, like, the world is ending? Like, because I'm a perfectionist. I have a rigid schedule and a rigid mindset, and it's hard for me to adapt. Like, that's something I've learned about myself. But, like, I built this business so I could have more flexibility, so I could be home with my kids more. Like, when Covid hit, it was like, some of those coolest moments. Like, I got to just go for walks in the middle of the day in nature with my kids. At the time, I was, like, bawling my eyes out because I was like, oh, my to do list is so long. You know what I mean? But, like, it's just like, why did you. Why am I so stressed out all the time and so busy all the time? And, like, finally this year, I was like, I'm so done working so hard. Like, you know, like, there's a reason sabbaticals exist. There's a reason, like, I have eight years of just pounding, never giving up. Like, 5am to midnight, always logging on at night. Like, at what point is this worth more money or more whatever? Like, yeah, that's.

Excuse me. That's actually something I was talking to Larissa about, is that I told her because she was kind of going through this a little bit recently. It's something I've been kind of working through over the last year is basically like, entrepreneurs don't. And I heard this in a book. Entrepreneurs don't drive themselves crazy by their goals. They drive themselves crazy by the timelines they put those goals inside of. So on those days where we feel like, oh, man, I have a sick kid, it's going to ruin my entire day because I'm supposed to get all this stuff done. It's because you're on this timeline where you're like, well, I had a plan for the day, and it was on this timeline where it's like, well, no, we built these businesses to have more time and have this flexibility and freedom. That stuff will still get done. It just may be another day. Like, and I think that's. That's okay. And like, we get so stuck in these little timelines.

Yeah.

We have to break out of them.

Right? And I mean, I had, you know, you asked me five years ago, I was like, when I can make $10,000 a month in ad revenue, I will have made it. Made it. And then I made that. And then I was like, well, if I make 20,000, I will have made it. You know, and then it just. It just kept going up. It kept going. And now I'm like, at such a good place, and I'm like, still never satisfied. Like, there's never a satisfaction or content. And that's the downfall of every creator, I think, right? It's like, if I get a million subs on YouTube, I will have made it. You get million subs, and you're like, well, what's next? You know, it's like, there's, like, you said, you got to stop. And so for me, finally this summer, I was like, it's done. When I started my business, the whole reason was so I could be a mom and a business owner. And those two things are so hard to be, especially when it's just so hard. So this summer was the first time I said, I'm going part time. I'm officially. Like, I told my husband, like, I feel like it's finally my time. Like, I have a team in place. And, like, I just keep hearing, like, slow down. Like, everything is telling me to slow down. I got. I tore my meniscus filming workout. Like, I've always been pushed past the point when I filmed my first 11 workout videos, I filmed them with a fractured foot. On the 11th, there's supposed to be 12 videos. On the 11th video, my foot broke. I came down from a tuck jump. Complete fracture, foot broke. We couldn't film the 12th video. But I was like, I always push through.

Right.

This last video series we just filmed, strong 20, my one that went live for New Year. Video number nine. Video number eight, I tore my meniscus. Boom. Completely torn. I sat there and I was like, well, give me some Tylenol and ibuprofen. Cause I'm gonna be out for next couple months. Let's film these last two videos so we can complete the program. Film the program. And then I went into surgery the next day and got my meniscus repaired and, like, was in a. You know, and, like, how am I going to figure this out? I film workout videos for a living, and I don't have a leg now. Like, I've always been pushed past. Like, I. I'm limitless. That is, I am so many emotional. I've finally learned you have limits, and you have limits for a reason. And I have to respect my limits.

Yeah. And so since you did take a step back, have you noticed growth in your company? Or has it. Has it affected the. The bottom line?

So my husband. I literally sat down. Down. I literally just told him, like, here's my. You know, here's my last. Here's our August revenue. It's September now. Here's our August revenue. So how does it feel that you finally decided to work less for the first time in your life and you made more money than you've ever made in your life?

Right.

And I was like, possible.

Yeah, it is possible.

I think it's so interesting because what you just said, I don't know, how did you get there? Was it just that you broke down so far, or did you have, like, a coach or a therapist that kind of. Or like, a thought partner? Like. Like.

I don't. I'm not. Not saying that I don't. I did have a therapist who I still use, who I reference all the time. So in 2017, when I was in the midst of growing my business and I had my. My son was 12 days old, and my mom went into cardiac arrest, and I had to do CPR for nine minutes, and, like, my life went completely flipped upside down in that moment, and I became someone I didn't recognize. I've never been an empathetic person. I've always thought, you just buck up, you get through life, you just do things right. Like, you just power through. And that was the first time in my life I dealt with, like, postpartum depression, anxiety, rage, all that stuff. Stuff just, like, gave me so much more empathy for moms. And that's why I love doing what I do, because I know there's so many moms who just had a baby, and they're at home dealing with this, and they have no one to connect with them. And so I can just enter their home for 30 minutes a day and give them just, like, a thought to make them feel better about themselves for the day. That's why I love filming workout videos for moms, because it's so isolating and it's so lonely. And I realize that. And so, I mean, everything you go through that's hard in life makes you better. Now I look back, and I'm so grateful for that season. I grew so much. I became such a better person. My character was refined through it all. But you go through those really hard seasons, and I think I have them, like, every five years. I swear, this last year, I was like, things were good. My business was soaring. I had hired somebody. Like, I had a baby in April. That was awesome, right? But also, having a baby is really hard because it forces you to, like, take maternity leave, figure out your life, and trying to run a business while on a maternity leave that you truly never get. I tore my meniscus filming our New Year's program, and I film workout failure videos for a living. I was at six months. I remember filming the. At, like, when I'm filming those workouts, I was literally saying, like, I'm in such a horrible season of life. This is so hard. I have three kids trying to run a business. It's so hard. And then I tore my meniscus, and now I was like, no, I can't walk, and I have three kids and I have a business. And then guess what? We bought a house, and we moved two weeks after I tore my meniscus. And, like, you can't move with the torn. So here I am, like, moving houses, packing up one house, trying to move to another. Meanwhile, my husband was gone for 16 weeks out of that summer, so I had a baby. My husband left two days after I had my baby to go play volleyball tournaments and was gone every other week, weekend. Like, talk about hard. Like, I didn't give my. I can hold my breath for a really long time. And I did it. And I held my breath all that summer. I watched the kids while my husband traveled. I wanted to support him. Like, I love him. He's so great at what he does. He's got a gift. He was traveling, playing volleyball that last tournament. He went on his last tournament, and I was like, three weeks post surgery or something. Couldn't walk. Our furnace went out at 4am the house was freezing.

Oh, man.

He's, like, in California, playing. Like, I broke. I brought, like, in my furnace in my basement. Just like, I'll never forget it. Like, pounding the furnace, sobbing, like, I have three babies who are crying. I can hardly walk. It was. Life was crashing down, and it slowly just kept crashing and crashing and crashing. And so finally, I think in, like, November of this past year, when we moved into our new house, I hated my new house. Hated it so much because I was like, we moved into this big, beautiful house, and I hate everything about it because I have to make more money to pay for this, and I have to work harder. And I just. This is like, you know, I just hate this house. I hated it so much. And there was, like, so much resentment about just life and everything. And that's when I just, like, I broke. And I was like, I'm done. I want nothing to do with any of this anymore. And I was doing good. Like, we were successful, things were going good, but I was like, I'm out. And that's when I really had to start reevaluating my priorities. I started reading To Hell With Hustle, the Ruthless Elimination of Hurry. Started reading these books, listening to their podcast, and I was like, something's got to give. And so that's when I decided to make a change.

Yeah, sometimes the universe just comes in. It gives you all the signs. You're like, hey, you're doing too much. You're doing something, like, change.

Yeah, I always just. Yeah, I always like to think the universe will keep smacking you upside the head sometimes and trying to tell you something. And sometimes it's unfortunate, but you have to learn in the hardest way possible. But. Because then I think you internalize it, though, too. It just is, like, the harder the lesson, I have to say, like, the. The deeper the learning. And I feel you. Last year, I cried so much. I mean, like, sitting on that desk right there, I was just like, I just opened up this store, and I wanted to be like, fudge this shit. Like, I'm done. Like, I. Like, I've worked so hard, and it just keeps getting harder. And, yeah, like, for me, I had to. I went to coaching. I was like, I just need. Like, I cannot get out of my head, and I just don't know, like, something's gotta give. So. Thank you, Lindsay, just for, like. Yeah, it's so hard. Like, this entrepreneur thing is, like, it's so fucking great, and it's so fucking hard. It's like, that's why we started this thing is because it's like the high highs and they're the lowest of lows. Like, it's just nothing like anything else.

So, like, I. This. No, I won't forget it. Like, we're driving to Thanksgiving. Like, Thanksgiving. Everybody's happy, right? I cried the entire. My husband was like, we have to turn around. Like, we can't go. I, like, I just couldn't pull it together. I was like, I'm just done. I'm so broken. Everything is broken. Like, I'm so done, you know? And it was like, that was when I was like, okay, something's gotta change. And it did. And then I went part time this summer and I've found so much joy in, like scaling back. And like, you can't be like, I work to the point of exhaustion every day. That is so unhealthy. So unhealthy. It's like trying to park a car that's driving at 70 miles an hour every night, just boom, into bed. You know what I mean? Like, I'm driving to everybody every day.

Boom.

And I'm like, just supposed to like, stop and like, like, you know what I mean? It's like just like at some point something's gotta just give and my body gave. Yeah. You know, my body gave and I was like, okay, I gotta start listening.

So in a weird way, I want to kind of go forward then, like, because I think that's amazing that you went part time. Like, you seem very goal oriented. Do you have kind of like what you hope the next year is going to be for you personally and then also for your nourish move? Love.

Yeah. I mean, we always have growth goals, right? Like, and we're definitely. We're growing, which is phenomenal. YouTube is one of our fastest growing platforms and we're really focused on YouTube and continuing to grow YouTube. And we're actually. I'm entering into your world. I have no idea what I'm doing. We're launching Merch.

I was going to ask that during this because, like, very much so. Like, for content creators, that's huge. Like Casey Ho Bogalates, you know, Emma Chamberlain of like, like, I told you people, I'm deep on the YouTube verse. Like, Chamberlain coffee, you know.

Yeah.

I mean, let's not even talk about Prime. Like, that's a whole different world.

So, yeah, he. Once you dive into it and you start learning about the YouTube world, right? Like, a lot of YouTubers are making more money in merch than they are in ad revenue or in anything else. So we launched memberships, which is our first paid ask ever, in March of 2022. And no, this year, what year? We are. Oh, my gosh.

I did that literally the other day. You are normal.

In March of 2023, this year, we launched memberships, and it just. It literally catapulted our YouTube revenue. It doubled it. So now we have. And so YouTube is just. And so now merch is, like, our next step. And so it's something I've. Honestly, we've been getting asked for forever. And I'm like, I want nothing to do with it. It doesn't excite me. I'm not about it. I don't want to inventory anything. I don't want to deal with the headache of people. I give away free content. I don't have to give you customer service. No, I'm just kidding. Of course we love our people, but, like, you know, that's a different thing. Like, now I got to deal with returns and exchange. I don't want to deal with any of that stuff. And it's gotten to a point where it's gotten so out of control of people taking our logo off our site and making all their own stuff that, like, there's so many people wearing all. And I'm like, that's not my brand. I don't. You know, so. So we're finally like, okay, we got to rain it it in. We're going to create our own merch. We're getting asked for it so much. And now I am excited about it. Like, I'm really excited. We're going to start small, simple. Like, it'll be really fun. I can't wait to wear a pair of Holy Bananas crew socks. Like, I'm pumped about it. So now.

Oh, my God, I'm so excited.

I'm so excited.

Lindsay says Holy bananas in her videos all of the time. And it is. Yes. Yeah.

It's become like our little thing. Right? And that's what. That's what the YouTube stuff is. It's all like, cheek. You know, it's like everyone's got a saying or whatever. So I'm super pumped about it. It'll be really fun. So we're always exploring new revenue streams. You know, the average millionaire has seven revenues streams. So I'm constantly like, where can we put. Find another revenue stream? Where can we pull from? Which one is doing good? Which one do we push out? You know, if Google goes away tomorrow or Google changes their algorithm, there goes 38% of my revenue. Right. Because we get 38% of our traffic from Google. So I need to figure out constantly have a wide variety of revenue streams. And so we're exploring that. So we always have growth goals and we're exploring some other stuff too. I'm really excited for it. My team is awesome. We're constantly growing. But for me, I'm in this internal battle. So I went back to work full time when my kid, though I have a first grader, went back to school full time just here in September. So I went my goals part time for summer when it actually really isn't part time. I give my team Fridays off in the summer and so I really just took Wednesdays off. So I said in addition to having Fridays off, I'm going to take 12 Wednesdays off this summer. So I took 12 more days off which is like yo, like, I don't take PTO. I took 12 days of PTO. So really that's what you call part time. But it was so great because between, you know, as a mom, between the hours of 5 and 7, I get like the worst of my kids. I get the hungry kids, the tired kids or whatever kids. I got the best of my kids. I got to wake up and have slow mornings and take them to the zoo. And like, I don't know, I had this really. This was the first time I ever took my kids to the zoo. I have a six year old, a three and a half year old and a one year old. I've never taken my six year old to the zoo. Like, what's wrong with me? I work too much. So that was my goal. I had bucket lists I wanted to do. We did them. It was awesome. It was joyful. And now they're back in school full time and my soul is like crushed. And I'm like, now I'm back to just like the 5 to 7. I'm like, I want more. So I don't know what it looks like right now. I'm still working full time and my kids are back in school full time. I'm definitely gonna go part time again for summer, but I'm trying to figure out a new. I think my new part time is to like drop them off every day. And my son gets done at 2:45 with school. I'd love to pick him up and send us instead of sending him to after school programming. It's this hard line of like, I have a team to manage. I got work to put out. If we want to hit these revenue goals, we got to put out Six new videos a month. We figured out our rep. We figured it out. I need six new videos a month on YouTube.

Two lives.

I need eight to 10 blog post republishes a month. Like we have this down to a science. And so I either need to hire more people, hire another person, replicate myself to film workout video. Like, I need creative space too. By. I'm constantly chipping away, but I'm cutting into my margins. Like I have no time to write workouts now. That's what people come to me for is workouts. I need to write, write them. So it's figuring that out. But I definitely. I'm at a place where I want to figure out a new reality because work is just not that important.

Do you hope to kind of. Because it while nourishing of love is your brand. It's not like you didn't put your name to it. Do you hope to kind of build out the nourish, move, love, community with different instructors or something like that?

I know that's a question I'm constantly getting asked and right now, no, I don't know. I go back and forth on like, I have a team of three That's. I don't know how anyone has a team bigger than that. It's hard to man, like, you know, like, I'm good. I'm good. We got a small team. I don't know if I ever really.

People that manage people then is what you have.

That's. Yes. And I haven't figured that out yet. I just don't know if how big I want my team to truly get or how much I want to manage. I love it where it's at right now. Everyone's in their zone of genius. We're operating really well together. So I don't know if I ever want to. I feel like part of it is too. Like, I feel like the reason people come to us is for a certain thing. Like. Right. It's hard to find. Not saying I'm this like great instructor or whatever, but like it's hard to find someone else that matches my dynamic or personality. So. So. And we're good at what we're good at. I focus. I've taken away the recipes. I'm good at strength training. I crush strength training. I. I like barre. I used to be really good at barre. I love strength training more. So barre has gone a little bit more by the wayside. But like, I'm really good at bar. I'm really good at strength training. I'm not gonna film yoga workouts. A ton. I'm not that great at it. Like, it's not my pace. It's not my. Could I bring in a yoga instructor? Yeah. But then, I don't know. Am I starting to dilute my brand? Like, we Google has a hub and spoke model. Like, here's what you're really good at, and you just keep doing it, and that's what performs for us. Like, I'm sticking to what we're really good at right now and just keeping focusing on that. And how can I get. How can I be better at what I'm doing? So I don't know if I'll bring in more people, but I intentionally did not put my name on it because I didn't want it to be, like, not saying, this is how you feel. I didn't want it to be the Lindsey Baumgren show. I didn't show up to film workouts to become some famous instructor. I just really stinking love fitness, and I think it's really fun, and it makes me such a better person. And the fact that I get to share that with other people for free. Coolest job ever.

So I always think it's so interesting to kind of look under the hood, so to speak, of a business. What is your team? Team, yeah.

So I have a Rachel who started with me as, like, an intern and has grown into so much more. So Rachel is our creative. She manages our Pinterest. She creates all the graphics you'll see for YouTube thumbnails, which. Oh, my goodness. That was something we were majorly screwing up. You could have the best content ever if you have a crappy thumbnail. Like, we've gotten so much better at that. So thumbnails, titling, all that stuff. So she creates all of our graphics. She's our creative girl. She creates all of our reels. I don't even know how to put a reel together. That's a true story. I do not know how to create a reel.

I love that for you.

I film them all the time. I film the content for them, and then I hand it all to Rachel. I don't know how to create one, and I love it, and I don't want to know.

I feel like it changes every time I'm in there as well. I'm like, what? Why is this there?

I'm not good at it. It's not my strongest. You can tell when I'm on Instagram stories. It's like, random, crappy text. And if here's a picture, like, when Rachel does it, it's like beautiful and awesome and so good. So she should do it. So Rachel's our graphics and creative. She does awesome at it and then. And she's like my trendy, you know, and she's my low impact leader. She's in the workouts with me as a modifier now. And then we have Megan, who is like our most organized behind the scenes. She's a great writer. She's a content writer. She writes a lot of our blog posts. Rachel also writes some blog post all of our republishes. So we do 8 to 10 blog post republishes a month. Refreshing old content. She does all of our SEO, so she finds the keywords that we need to like capitalize on what we're filming programs for. She does writes all of our email newsletters. She's like behind the scenes, keeps us organized. Content writer. And then we recently brought on Caroline who is managing all things social. And then we launched this YouTube community. So she's interacting with our YouTube community, keeping them alive, managing all the social on Instagram and Facebook. And I'm over here doing, trying to get myself into more high level. I still write all the workouts, film all the work workouts. I manage all of our brand contracts and brand partnerships, which I love because that's a business sales side of me. So I love that. I manage a lot of our affiliate partnerships and affiliate relationships and yeah, the business logistics sides of stuff.

So it sounds like you got really good at letting go of some of those other things.

Oh yeah, it took me.

Right.

It took me and those other areas that you were good at doing. It sounds like all you need to do now is just get good at letting go some of those other things that you're currently doing, like filming the workouts.

Yeah, I know. I don't know if I can let that go. Like bringing in someone else seems so hard. Like I have a certain way I do it and. Yeah, and.

And I don't know.

So I don't know. I have to ask my audience if they want more people, if they want more. I mean, they always want more workouts. Right?

But I mean, Mr. Beast brought in more people. So yeah, Ludwig and whatever. It's like a whole different world. Whenever I go into the Mr. Beast world, I'm just literally, I'm like the gamer world and everything like that.

I'm just like number one industry on YouTube. It blows my mind. I get online with these people and I'm like, I'm negotiating a contract right now with like the knee per. Like I Wear this. Incredi. Wear knee, sleeve, whatever. For my knee. And their biggest contract right now is with a guy who wears them on his wrist for gaming. And I'm like, you've gotta be kidding me. These gamers are crushing it.

They are crushing it. I mean, they just. Did you see this? They just released cup of Noodles with caffeine in it. And it's being marketed towards the gaming community, so that way they can have their nudes.

And it's like the opposite of your brand.

It's crazy. I'm like, this is. I'm like, who's watching this? Who's going to YouTube to watch other people? Like, it blows my mind. But, like, yeah, YouTube is a wild, wild entity. I wish I would have taken advantage of it sooner and. And been better at it sooner, but you only know what you know. But now we're doing awesome. And I love YouTube.

Yeah. I mean, I think just for our audience in general, like, I think I. I'm very much so. Like, I. I'm trying to figure out how to uncraft it for my brand because it's like the reverse a little bit and everything like that. But for you, I'm very curious. Like, what were the steps that you took to kind of start. Start. Like, was there like, you saw this course or you kind of started taking this to start understanding YouTube or was it just kind of like MVP? I'm just pushing out content. And then just one thing, it kind of. It hit.

We were just, yeah, pushing out content. And then I started diving into, you know, we all started diving into YouTube and figuring, okay, who's successful at this and how are they? Why successful? So we're like a blue ocean strategy in the sense of, like, if you film workout videos, you are either a YouTuber who puts out free content video every single day. So we're competing with people who are putting out a video every day, but all they do is YouTube.

Right?

That's all they do. YouTube. Or you have an app, right? So you have an app. So, like, we're. I'm competing with. My major competitors are Women's Health Magazine, Men's Health magazine. We're publishing. We're an online publishing company. We are SEO first. Majority of my money comes from ad revenue on our website. So when I hit publish on a video, I'm trying to rank for the five best chest exercises for women. I'm trying to beat out Women's health, men's health. I'm trying to rank on that first page of Google. So you click on that and then as a bonus, you get the full YouTube video, right? So now we're tab. Now we've tapped into YouTube. So now we're kind of like in both. But I'm competing with YouTubers who are putting out a video every day because all they're doing is a YouTube video. You gotta write a title description, a thumbnail, boom, you're done. We're doing SEO pins, email newsletters, social Google stories, YouTube shorts. Like we are doing it all. It's such a comprehensive Strategy. But if YouTube changes their algorithm tomorrow, I got a strategy to fall back on if Google changes theirs. We are very multifaceted, which I love about us. And it's opened our eyes so much more and how we create content. We film some workouts for Google Summer for YouTube. Some are for my audience. Like everything we do is so strategic. People think I just show up and film a full body workout because I'm filming a full body workout. Like, no, we just filmed five workouts yesterday. There was a 49 page document that went with those five videos of what the YouTube title is going to be, what the URL is going to be, what the thumbnail is going to look like, what pictures we need for the blog, what the pins are going to look like. I mean, it is all dialed in before we even show up to shoot it.

What's the timeline on that for?

For what?

Like for writing that 49 page document.

I'm in the midst of writing one. We shoot again next week.

So is it weekly?

Right now we're doing two a month because we're in the midst of shooting our New Year's program, so we're working that far ahead. So it's September and we're shooting the content that will go live in New Year's because our New Year's programs are really beautiful. Typically we're filming once to twice a month, so I'm creating those documents once to twice a month. So I'm writing the workouts and I reach out to like Rachel, pull thumbnail inspo images for these. What reels are we going to get to accompany this? What YouTube shorts are going to accompany this? Megan, pull the SEO for this. Here's the keywords. I'm thinking, what are you thinking? And then Caroline's going in and pulling YouTube comments that we can drop into the video and overlay. Like we're going to drop this YouTube comment in. Like Cindy from Carolina said she loves deadlift. Cindy, this workout's for you. You know, so we're engaging our audience, audience. I Mean, we've dialed it all in before we show up to shoot. So it takes me like a week to put those documents together. Like, over. I mean, I'm not. It's like over a week. I chip away at it to put it together. Our team puts it together, and then we show up to shoot, and we're dialed in, and we crank out five videos. We know every picture we're gonna shoot, every thumbnail we're gonna shoot, and we just crank out five videos and we bulk edit or bulk produce content, which is really hard to film five workout videos in a day. So I'm super sore.

I'm so impressed by that. So. And it sounds like to me, like, you're the architect of this. And then kind of like, is it. Is it more of a collaborative process, or do you have it all kind of pretty dialed into your brain like that this is what we're doing?

Yeah, we get it pretty dialed in, I think.

Yeah.

I'm kind of crazy like that. I'm a planner to, like a. You know, and so we all contribute and we all bring in ideas, and it's really great. And I love having the team now that I can throw ideas at. I finally have a team I can, like, bounce ideas off of. And everyone's so good at contributing because I'll be like, okay, what are we going to do? We have a large contract with Lululemon. I'm like, what are we filming for Lulu this month? Like, every month we have to create content for that them. And, like, how are we going to crush this? And so in an authentic way, you know, like, how. How am I going to share a reel that's, like, relatable to my audience? And I'm not just pushing Lululemon gear. Like, you know, it's really natural for us because I'm wearing it in every workout. So we do really good at the affiliate game. It's our second fastest growing revenue stream, and we're finally learning it. Every year, we're learning something new. Yeah, it's wild.

I can tell you. I love Lululemon. Can come and sponsor me at any point in time. I gift out rulers like nobody's business.

Well, let me tell you, I. I worked six years on that contract, emailed them every quarter, every quarter for six years. And you know how we got it? I finally emailed them and I filled all the SEO, all the analytics. I'm like, you are working with all these Tiktokers, all these random people on Instagram that you have no SEO. I was Pregnant. At the time I said Lululemon maternity leggings. The highest search maternity leggings on the Internet and you have no one, you're not calling it a maternity legging. You have no SEO for this. No one's writing saying that this is the best maternity legging. You, you are missing a huge audience. I am pregnant. Put me in your leggings. I will shoot them, I will put it online, call them the best maternity leggings.

Legging is like the number one maternity.

Legging and they were not marketing it or doing anything SEO wise for it. And so I was like, look at the search volume you're missing out on.

Maybe that's when I fell in love with you a little bit more because I was, I was like deeply searching because maternity leggings are terrible. And so. Yeah, and I think a line is, it's one of the like many ones that people are like, this is the best. And I still wear them to the this day.

I was like, look at this huge you're missing. You're going after all these flashy like tiktokers and whatever. And I'm like, you're missing this huge SEO audience.

So where are you getting your, where are you getting your information from?

Like my insider information?

Yeah, well, like it's interesting to me because you're obviously like, you're deep into it and you're passionate. I can tell you're like business. I get you like business. Give me more information and everything like that. So is there podcast books? Like, do you have a mastermind community? Like how is like what's the Lindsey Baumgram funnel of information?

Like, yeah, so I definitely stay well connected with Stacy, who I started my business with. We link arms. So Stacy's a dietitian, she's a blogger. So we're constantly sharing information. So we're sneaky, you know, blogger strategy. We're sharing each other's high performing RPM pages. So that's the blog page that's making you the most money right now. So it's getting the most ad dollars to it. So I'm putting hers in my email newsletter. She's putting mine in her emails newsletter. We're sending each other high RPM pages every week. And like I've linked on with other bloggers. I'm constantly tapping leave 55. I'm like, hey, what'd you know? What's what? What do you, what are you doing here? What are your RPMs? This is month. We're all chatting constantly at my little community of like content creators. That I'm constantly knocking on their door like, hey, what's going well for you? What's not? This affiliate's crushing for us. Great, let's pick them up. And then I have my women's business circle, which is a mastermind of women business owners. We have our own content creation circle. So everyone who's in that circle is a content creator. And then, yeah, I asked my team. We meet every Tuesday and we all try to bring something new we've learned to the table. Like a 10 minute learning. So I'm constantly trying to push my team and we're all like watching a YouTube video or something. We're trying to grasp new information. Megan's taking like a writing course right now. What are you learning? Like what. How do we make better email headlines? Like constantly. I love this stuff. It is so cool to think about, like we can constantly get better at something. Colin and Samir, major inspiration on YouTube. But we got in with, started following all their stuff for content creation, YouTube shorts, all that stuff. So I'm constantly just trying to get snippets when I can. I subscribe to all these email newsletters. I used to do a ton of podcasting. Honestly, I've fallen out of that because I'm trying to like just go for a walk with nothing in my head at some times. So I'm a little bit out of that, but more so just trying to get snip. I get a lot of email newsletters into and I just scan email newsletters for like, oh, I need to click on this. This is the new thing that's coming out. Google's doing a. I say who I try to stay in touch with is our major traffic driver. If Google's changing anything, if YouTube's changing anything, if Pinterest is changing anything, we're willing to adapt and change for it. TikTok launches. I don't know what's the thing that launched Threads launches. I don't. Honestly, I don't really care. I'm a late adopter when it comes to that stuff. It's not making me money. It's not a major traffic driver. These are my revenue streams. If they change or they do something, we're going to jump on board. YouTube launch, YouTube shorts. Yep, we're gonna do it. You know, Google launch, Google Stories. Yep, we're gonna do it. I don't know. Threads sounds like more work that I don't want to do.

So no, it's not going super great over at Zuckerberg Land for threads right now. Anyways.

You know, so, like, I try to. We try to stay focused on what our revenue streams are and what's happening in those spheres and, like, stay really in tune with YouTube and with, you know, they have creator stuff. They launch a YouTube video every week for creators. Launch that every week. Really in tune with YouTube. Really in tune with Google. Google and SEO and traffic and like, AI, all this stuff. How's it going to change SEO? I don't know, maybe a 7% decrease, but SEO is still going to be around.

Right. And it sounds like. So it sounds like you've created this mindset and cultivated a culture within your company of just continued learning.

Yeah. I tell my girls, you want to take something, I'm happy to pay for it. Any course you want to take whatever you want to take. Like, we're all here to get better. That's the beautiful thing about YouTube. A lot of it's free. Like, we can all just jump online and learn how to create a better thumbnail for free.

Yeah. That's something I've learned over the last year, basically, is that I stopped learning. I stopped feeling like I wanted to learn, learn. And that's been huge for me this year is be like, learn. Like, don't, like, read the books. Listen to the podcast about this stuff. Like, force yourself to learn. Create. Create a curriculum for yourself.

Yeah. And I think I go in waves. I go in waves with wanting to learn about business, and then I go in waves of, like, wanting to learn more about my craft, which is like, I want to get better at mobility. Like, I love mobility. I'm getting older. I want to feel good. I, like, I'm sick of waking up and feeling like a tin can. I want to be a buttery ninja who's, like, never going to tear my meniscus again. Like, my goal in life is to never have surgery on a body part again. Like, legitimately. I'm so passionate about mobility right now. So I'm, like, following all these people and I'm like, how can I learn? How can I get better at mobility? What can I, you know, teach people? Like, how can you get rid of hip pain? Like, let me help you, because being in pain stinks.

Yeah. No, I love that. There's actually I follow an Instagram person that's on mobility that I'm just like, I don't know why. I'm just going to ask you this question. Bearish or bullish? On cold plunging.

Oh, cold plunge.

Gosh.

I mean, there's always something, like, I've never wanted to like, same thing. Like, athletic greens. Like, should you be taking a green powder? Like, it's so funny. We've gotten to this place where people have gotten so far away from just, like, eating real food and moving their bodies that now, like, working out has to be this, like, regimen of, like, CrossFit. And, like, it has to be like, you are a CrossFit. You are Paleo. You are. It's like. Like, everything has to be a diet. Everything. It's like, what happened to just, like, neutral? Like, do you need to jump? I don't. Are there benefits to it? Yeah, there's. Sure, there's perks, but, like, do I need to go. Does every person need to go buy a $2,000 cold plunge tub? And, like, no, we did it as, like. Like, my kids have a kiddie pool. And, like, we put a bunch of ice cubes in it and see, like, as a family, like, who could last the longest, like, for fun. But do I cold plunge? No. If someone was gonna give me a free cold plunge tub, would I take it? Yeah, probably. Like, if someone reached out and they were like, you want a free cold plunge tub? Sure, sure, we'll take it. Am I gonna do it every day? Probably. I don't know. Maybe I don't. If I really liked it and felt really good after. After it. But you don't need to cold plunge or take green powder every day to be a healthy human.

No, you need to probably do more of what you do. Right. I think that's the thing for everybody is, like, people just forget that they just need to work out. Even if it's for 15, 20 minutes. They just need to work out to move their body.

Yeah, totally. And walking is the most underrated form of exercise there is, hands down. Walking.

Oh, yeah. I'm exhausted after being in Chicago this last weekend. Walking miles. Yeah, up and down.

Best thing you can do is walk more. And we always think, like, more. Like, I gotta work out more. I gotta drink more water. I gotta eat more protein. It's like, what if we just flip the script? Like, less. Like, what if you watch less TV before bed? What if you got, you know, what if you ate less sugar? Like, like, what if you, you know, ate less crap and processed food? What if you spent less time sitting? Like, it's just like.

And don't go 100. Like, just be, like, 5% better or 10% better.

Like, right. Like, just 1% better every day.

Right.

Like, it doesn't have to be that in 100 days, you're 100% better consistency compounds. And that's how our whole business is built. Like, right? Like, consistency compounds. Did I want to show up and make an Instagram post every day?

Nope.

Did I? Yep. Look where it brought us.

Discipline.

Yeah.

Discipline is getting you to the point of like, it's self love. Discipline. Is self love, the highest form of self love?

Yeah, I just. We're going to wrap this up, but I just have a question. Because you are so big in the YouTube, do you have three YouTube channels that are just for you that you enjoy? Do you. I guess I should first add, do you watch YouTube for just enjoyment or is it all just more for the business side?

Everything social media for me is business. I run a social media. My girls would laugh. I run a social media business and I know nothing. Like, I don't know any of the trends. I don't know any of this stuff. Like, I. I'm so out of touch with reality. I don't watch any. I have no shows. I watch, like, when I do this stuff for work and then I totally disconnect. Like, I am so out of touch. I am so not hip. I'm so far from hip. Like, I have to ask my girls, like, I'm seeing a lot of like, POV reels. What does that mean? Yeah, they're like, point of view. And I'm like, got it. Got it. Good.

Yeah, I feel you. It was like, it was probably a year and a half ago and somebody was like. I was like, what is this doja cat? And they're like, what, are you living.

Under a rock or what?

I literally. My girls are like, so this is trending. I'm like, hot girl walks. I'm supposed to like, go on a walk. Like, what?

Like, yeah, the app is called Be real.

Yeah. Like, I know nothing about this stuff or like the whole get ready with me, like, gw. I'm like, what are these reels? What are these people posting? Like, I'm so out of touch. Literally out of touch. And I run a social media business and I kind of like it that way. Like, I love that. I just, I feel like, honestly, my audience, like, when people are like, we did YouTube shorts because it's for YouTube and that we want to convert subscribers. But, like, my audience, my true audience who's doing my workout, they're not watching my YouTube shorts. Like, these people don't have time. They're busy moms trying to wrangle a kid. Like, they're just trying to get in a 20 minute workout. These people are not on threads. These people are not. They don't. They don't want to watch me put my makeup on. Like, my real audience is like, you know, they're just busy moms, just like me. So I like being out of touch with social media. But I do definitely have people that I. I look up to on YouTube and that I aspire and like, I, you know, for long. Like Sydney Cummings, she's another trainer who I respect, who talks throughout her workouts. A lot of people don't talk throughout their workouts. It's just like the workout beep, next move. Workout beep, next move. Where it's like, and that's great. And people prefer that people have asked me to not talk during my workouts. That's not my nature. Like, I think it's human connection to talk. I think anyone can show up and do a squat. But if I tell you how to do a squat, like, I'm educated. You're going to do a squat. You're going to work your glutes, you're going to push your knees out towards your AR3 toes. Like, I want you to have good form. I want you to learn why you're doing this. What's working. Like, this is functional strength training. You're doing kettlebell strength training to strengthen your hips, your glutes. These are power generators. When you walk, when you run. Like, people should know this stuff. You know, no one drinks. People drink 15 Mountain Dews a day. They don't know what it's doing to your body. If you knew what that was doing to your body, would you do it? Like, education is part of what we do. So Sydney Cummings, I really respect. She's got, you know, millions of subscribers and she talks and we have a very similar audience. People that do my workouts, do her workouts. And I think that's cool. Like someone who's got a million followers, people are doing my workouts and the doing her is like. So I respect her. Deuce and Toya are a couple I respect on YouTube. They do not talking, but their editing style, their thumbnails. Like, the people in the fitness space, mostly. Like, I respect and I aspire. I'm like, wow, they've grown really fast. Good for them. And aspire to be, you know, one day have a million subscribers, too. But that's not my end game. Like, be all. Like, if I get a million subscribers, great. If they send me the gold plaque, cool. But there's so much more to our business than that. You know, I got an email this morning I opened it up from Helen, from. I don't even know where Helen's from. But I. This like the life changing emails I get every day is the reason I keep going. Like, you've changed my life. I have cancer. I can't go to the gym because of it's too germy. And like you get me through every day. I lost my husband like Helen's daughter as Epsom, obviously. And she just did one of my videos and I said like every challenge is going to bring you farther in your faith. And she just start bought like these messages I get every day. Unreal. For every negative comment you'll ever see see on YouTube, no one ever sees all those messages. That line in my inbox and like the fact that someone's told me I've changed their life, like, I don't know. That's pretty cool.

That's amazing.

That's cool.

I love that. Lindsay, this has been such a pleasure getting to know you so much more and just like having this time in this conversation, I think you really shared the true high highs and the low lows of this journey and it just was really special. So thank you so much for being here today.

Thanks for having me. I. I love this stuff. It's so fun to chat with other people who get it. Like.

Oh, I love it. All right, so we just finished recording the episode with Lindsey Bongram of Nourishment of Love. That was amazing.

It really was.

Yeah. I just love that episode so much. I think it really, truly shows what we're trying to do here, which is share the story of the high highs and the low lows. Like it's. It's both and in all of the extremes. So if you love today's episode episode, please share it with five of your friends. That's the biggest way for our podcast to grow and go listen to our previous episodes. They're really got a nice catalog now of some really great stories and ones that we've shared as well.

And give us a follow and a. Like, that would really help out as well.

Yes, yes. But thank you to those of you that have. There's been several re shares lately on Instagram and I have to tell you, Andrew and I love it so much. I secretly then text him and I send him a screenshot. I'm like, look at this. And then we send each other a Paul Rud meme and it just feels really special. So please do share with your friends directly or on social media. We truly just appreciate it more than you would ever know. Thank you so much. And we can't wait to show you what we have in store next. But you'll have to go on social media to maybe find that out.

Bye. Have an okay week.

Have an okay weekend.