Episode 24: Creating An Online Brand From The Ground Up - Work Ethic, Entrepreneurial Spirit, and Work Life Balance as a Mom with Lindsey Bomgren

13 Sept 2021 · 29 min
Episode

13 Sept 2021 · 29 min

0:00

In this episode of the Dream It Do It podcast, host Molly Asplin interviews Lindsey Bomgren, founder of nourishmovelove.com, about her evolution from a corporate medical sales professional to a mom‑entrepreneur running an at‑home fitness brand. Lindsey shares how she leveraged savings from her commission‑based sales job, side‑hustles, and free educational resources to fund the early DIY production of workout DVDs, later transitioning to streaming content. She discusses the pivotal role of community mentors, analytics, and a five‑year persistence mindset in overcoming doubt and scaling the business. The conversation delves into how her communications degree and sales background inform her business acumen, and how she defined the brand around three core pillars—Nourish, Move, Love—focusing on holistic well‑being rather than aesthetic goals. Lindsey explains her work‑life integration strategies, including childcare arrangements, school schedules, outsourcing, and setting boundaries, while acknowledging the inevitable hard seasons and the mental‑health rituals (running, kitchen‑sink prayers) that sustain her. She offers concrete advice for busy moms wanting to pursue passion projects, emphasizing evaluation of personal drive, aligning work with family time, and leveraging support networks. The episode concludes with personal reflections on gratitude, a dream vacation, and how listeners can follow her brand.

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