Build an audience before you build a product. A creator with an email list or engaged followers knows exactly what to make and has buyers ready. After his viral protein pancakes video, the speaker created a packaged product his audience actually wanted.
For anyone trying to, maybe they're a creator or, you know, maybe they want to make physical business. Okay, build a community first. Okay. And why? And then you build the product around that community. People do the opposite. They'll like build the product first and be like, hey, where is everyone? Why aren't you? Why don't you buy my stuff? And like, you don't have to be like, you know, get a million followers. Like, even if you just build like an email marketing, just some sort of community and you build your product around that. You know, my first ever viral video was how to make protein pancakes. So I said, how can I make something that I don't have 20 ingredients laid out all over the kitchen? Mess up the place. Something convenient, packaged well, and something that I know my channel— protein— like, yeah, there you go. And fits my channel.
"I Haven't Worked in 10 Years" - How Rob Lipsett Built a £1M Fitness Empire From Nothing
