Here's Why You Shouldn't Be A Sell Out

You know what, I'll go for good old-fashioned water.

Don't need the caffeine, got too much energy as is. I think integrity is going to help you tremendously. So like a brand will come to me and they'll be like, yo, let's work together. And I'll be like, first of all, if I don't like the brand at all, I'll be like, no, okay? Like, it's just not going to help. And so this is how you do it, okay? This is how you think about it. Let's say some testosterone booster that's full of herbs, it's literally full of like, yeah, oregano. Yeah, it's like, we'll pay you 5 G's for an Instagram post if you post about this. And I'm like, and I do it, okay? You lose all credibility, but you make 5 grand in the short term. But how about this? In the long run, okay, you keep putting out that epic content, that true stuff, working with brands that you align with, that you like, okay? And then you come out with your own project, like a book. Just launch a book in January. You come out out with an app, an ebook, you open a gym, you've got that integrity and you're gonna have loyal customers because you haven't been feeding them full of shit. Yeah, okay. And so then instead of making the 5 grand short term, you make the 30, 40 grand in the long run. So don't play the short game and don't sell out because you're actually not selling out, you're actually just gonna screw up your, your long-term career. So yeah, there's a ton of fake shit and you can see it from a mile away.

I cannot breathe, dancing abs so hard. World's shortest basketball player.

Could it be me?

Sydney Meetup done. Iconic. It was a fucking bang on, man. Yeah, it's always a good feel.

Like, look at where we are. There was a stage there where we're just like, you know, vibing with the people that watch our videos, having really good conversations. Kind of like a Q&A always forms, and it's like you don't hold back because it's just like, it's one-on-one, you're in person, and there's like raw, unedited. It's great. And then like, we're just in this scene. So seriously feeling so grateful right now, and we're off to get some bang-on food in this place called Masseria. That is very high rating on TripAdvisor. Joe wants to vlog now.

Joe wants to vlog.

But yeah, food time.

Cape Grim.

Regular steamed greens as well. That's it, thank you.

And then I'll also—

cheese or sausage. Right, people, meant to be the best steak in Sydney. Looks absolutely immense, 350 grams. Some sweet potato fries, veggies. Let's dig in.

Social media is the new TV. TV is the new radio. And newspapers, just dead, you know. It's like, when's the last time, you know, when you're like waiting on a bus back in like 10 years ago, you'd see everyone there with like a newspaper folding that shit up and the wind blowing it away.

They're like, oh, where'd Page 3 go?

Now you just don't see that. Everyone's just on their phones, okay. Like, so that's just gone. So yeah, all these companies are just trying to put— now that's their focus is on the phone. They're trying to put ads on the phone. So it's like right now that's just proper, that's a prime location, that's prime property. So yeah, it's just really, really heating up. And if you're a brand and you know you're not utilizing social media, then you know you gotta, you gotta keep up. The last year, um, I started an events agency called The Creator Agency, and so that's where I bring content creators and business owners together to talk about their journey. And so where I got this from is I'm constantly listening to talks and podcasts like this I've constantly got a TED Talk up there, you know, when I'm cooking or driving, just, you know, I've got the audio maybe plugged in, always listen to this positive reinforcement, these talks. And I was like, yo, I should put on a talk, I should put on an event. And then so we've got people like Conor McGregor's coach at it, we've got Christian Guzman at it, Max Tuning, all just like leaders in their given fields, people who are just killing it. And it's so good, like everyone goes there, we do sellout events, we do— we've done 2 in Dublin and 1 in London, and next I'd like to do Dubai and LA. Made it international and it's just like there's food stalls, there's sponsors, there's freebies, there's meals. It's just like a mini expo and it's a brilliant day and I feel really fulfilled after I do them. So that was kind of, not a physical product, but that's another thing. Another company that I've kind of put my heart and soul into in the last year.

End of the day, we had just absolutely smashed that steak and then we were getting some set of jewelry from OYO. You all know that's my favorite. So very fulfilled after a day like gym, meetups, good food. And we even kind of, you know, said our goodbyes to all our friends here, some Irish people. So yeah, it's really feeling at home and feeling the vibe. Tomorrow we pack up, go to Gold Coast for our next adventure. So see you there.

Get filled. How's it go? Full, filled, filled in.

Filled in by Frojo.

Mate, like, I am the one who's bulking.

Go on, lad. Every opportunity to call me out on this. You finished your bulk literally like, well, 3 months ago, lad. Let's just see, man. Let's just see eventually. Time will tell.

Let's just judge everything on the long run.

Like, you know, the actual like, what happens, like who's like winning when we're lifting, and like who's actually carrying the fucking mass over. As opposed to like, the tiny like, when we're in the Froyo shop.

I eat more Froyo and that's all that matters.

Organizing an event is like, whoa, that tests your character. It's like, think how stressful it is when you're organizing a birthday party.

And you're like, is anyone even gonna show up?

It's like, you need to provide so much value, energy, and charisma that not only will people show up, people will pay to be in the room. Yeah. So it's very difficult. It requires a lot of energy. And like, leading up to those events, I'm so stressed. I look like 10 years older. And then like the day after event, I'm like back to normal.

I'm like, ah, rainbows.

Yeah, yeah. Unicorns.

And then coming up to event, I'm like, duh.

Yeah.

So yeah, but they're great, you know. They're very fulfilling. Got like nutritionists and like chefs and like— well, not like chefs, like, you know, people, food bloggers more. That would be great at recipes. So there's like food, fitness, MMA, business, everything, um, travel. So I was like, this type of event that I would like to go to. And so I was just like, that's, that's what I'm gonna focus on, right? And so down the line, I want to kind of branch out and make it a brand that it's like an event can happen and I don't even have to be there. Yeah, you know, that would be the dream. Like, make it as big as TED Talks, Creator Talks. Yeah, I know, that would sound dope because content creation, it's just what's hot right now.

Yeah.

So yeah, I'd love to do something like that, make it, make it really big. That's when you can go full Fyre Festival.

Oh yeah, yeah, I was watching that. I just watched that documentary and I was like, this is so me. Yeah, it's like, come on guys, believe in it, keep going. Yeah, I was like, what was the name of the guy in it?

It was like Billy. Yeah, yeah, I was like, I relate to Billy on a spiritual level.

I was like, Billy is my spirit animal.

Yeah, bro.

But yeah, yeah, no, my events thankfully turn out well.

Yeah, Rob's legit. He's not gonna, he's not gonna be ripping anyone off. They're real tickets, they're real tickets.

Wait for the Bahamas crater. Agency.

I am not— I'm not exaggerating, I'm not lying, okay? My friend went to it. You can see him at like mid— in the 50-minute mark, okay, walking around like this.

What's going on? Where's my cheese sandwich?

You can see him. And I was gonna go with him. I was literally going to— I was so close. I was like booking my flights and everything. And then like, I was—

I almost got it.

I was almost— Billy almost got 182. Oh wait, I was literally like— I had an event on or something. Something came up and thank God, like, I remember seeing it break out on Twitter and I was so relieved. I was like, the FOMO just went.

Yeah, yeah, but yeah, yeah, I was literally so close to going to it. Yeah, it's hilarious.

I remember when I was first starting out, like, remember how eager you are at the beginning? Like, I was like, must take 5 grams creatine at 8 AM.

Exactly.

Like, you're so all about the time. Timing was everything. Now, like, I am just the opposite of meal timing. Like, I recommend my clients, like, literally disregard it. Like, literally eat according to schedule. Oh my God, intermittent fasting, 6 meals a day, you know, who's right, who's wrong, okay? And it's like, so when I first started out, I was so neurotic about it, and it's crazy. And I think it just takes a little bit of growing up, a little bit of time, and a little bit of patience until you realize, and you try a few different things out until you kind of mature and you realize like, okay, I don't need to be like this. There's better ways to get results. There was one time like I, I was really young and I like ate a big cheat meal and like straight I was like, oh my God, I'm bloated.

And straight away I started doing like sit-ups.

Oh my God, in the restaurant?

Yeah, yeah, yeah.

I was like, everyone clear the way.

But, um, yeah, so I just— in the past like 3 years, um, I think— so I turned 27 last week. So when I was like maybe like 23 or something, I realized I was like, Rob, look, it's okay. Like, if you mess up a little bit, it's not going to make a difference as long as you're doing the vast majority of things right.

But yeah, it's so—

it's so funny that you mentioned that. You're like, when you first go in on it, you're so You're— you're just like, you're obsessed with it. Like, it's like you just found a new, new hobby and you just want to go all in on it. Sleep is one thing that I've just noticed is huge. Like, for me, like 7 to 8 hours, like if more, better. And when I go below 6 hours of sleep per night, I just get just not myself. Like, you're just not on, on top of the day. Sleep is a huge one. Um, protein intake in terms of nutrition, I just try and hit around 180 to 200 grams per day. I don't, you don't need that much, like, you know, I'm not like 200 pounds, so you don't need that, but I do that to actually control my appetite, 'cause I've got a huge appetite. So I have—

We know.

Yeah, yeah, yeah, you've seen.

This man has eaten 10,000 calories in one sitting.

Yeah, yeah, and 20,000 a day, just humble brag during the night there. But so yeah, I have a huge appetite, so I have to have a high protein intake, because protein intake, we've, you know, loads of studies showing how satiating it is. So that would be like a nutrition thing. And along with like, I try to eat a salad a day. So these are like some, just some ballpark things I do, especially when traveling. Um, depends on my goals in terms of calories, like if I'm cutting or, you know, trying to gain weight, of course. And then in terms of training, if I know I'm gonna have a busy week, I just try get in enough frequency. So if I know I'm gonna have a crazy packed week and I'm only gonna hit the gym 3 times, I'll do 3 full body sessions a week. And like, it's pretty good. Like, you look tidy, you look fine. If I know I'm, you know, gonna hit the gym 4 times a week, I'll do upper, lower, upper, lower. And then I usually train 5 or 6 days a week, so kind of a legs, push, pull split. That's when everything's on point. So I just adjust my training, um, to kind of deal with frequency and total volume and total workload. So in terms of training, nutrition, sleep, they're just some kind of like guidelines, basics, boxes that I take. There's obviously like, you know, merits to everything, like for example, having a post-workout shake, it's probably not a— it's probably not the worst idea. Will it make or break you? No. Okay, you know, so it's like there's a little bit of truth to all these things you hear, but you know, the— you need to kind of think about it. Is it substantial and is it going to make a massive difference? But, um, in terms of— in 2019, I kind of want to compete again, so that is when I'm going to have to go back to like 17-year-old Murad Akrapović. Yeah, I'll compete in bodybuilding. Yeah, yeah, men's physique. So the last time I did that would have been in 2016.

Okay.

And first time I did it was 2015, came like, didn't place, possibly last. They're just like, this guy, this dude is not even worthy of a position. And then I was like, I did everything wrong. And then I did the exact same competition the year after and I was like, I'm not letting that happen again. So like, I just like peak week perfect, you know, gave myself plenty of time instead of like, I think instead of like 8 or 12 weeks, I did like 16-week prep. Like, you want to be ready 2 weeks early. You want to be stage lean like 2 weeks in advance, pretty much, and just cruise into the show. So I did that and I got home first place. So yeah, that was an awesome feeling. And then 2017, 2018, I just left competing because I was like, I left it on a high. I'm like, I don't want to mess it up. But 2019, I think it's like the year I just like give it another go for YouTube content.

Okay.

And just for the laugh, like, I'm actually not very like pro competing. Like, I think it's a bit messed up. Like, you know, there's a lot of eating disorders, you know, there's a— you're essentially like starving yourself to death, you know, there's a lot of like weirdness in that, in the industry as well. Like, it's subjective. Someone could just like know one of the judges and you could win. So it's a mess, it's a weird industry. So I would make sure that if I did it, I wouldn't be doing it for the plastic trophy and to get oiled up on stage. I'd be doing it for the YouTube content and for the social content. Yeah, because people like following along a journey. Yeah, people— it's interesting to see how to get super lean, you know. It is an interesting thing.

So yeah, yeah, yeah. It's funny, we asked, um, I don't know if you know him, Brett Contreras. He's like the glute guy, right?

Yeah, uh, he's one of the first people I ever followed. Okay, ever. Back when I was like college dropout, like him and Eric Helms, everything. Like, I read— like, remember when people used to read websites? Yeah, like I would read his articles. Like, I'd read bodyrecomposition.com, Lyle McDonald's stuff. I'd read all these. And yeah, Brett was one of them. Yeah, yeah. It's like an extreme sport. Like, you know, before you go skydiving or like bungee jumping, you understand the rope could break. Yeah. And you know, you could go krsplat. So I think like when doing any extreme sport, you need to just understand the seriousness of it, the consequences. And if you still really want to do it, well then go ahead. But as long as you just— you look at the negatives along with positives. Like, I'm a very positive guy. I always seek positive and everything. That doesn't mean I'm like, uh, unrealistic, right?

Or you—

I'm living in some fantasy world, you know. I'll still look at the negatives and think about that, you know. That's just what a logical person would do.

Yeah.

So, uh, yeah, definitely understand where you get yourself into and do your homework. I see a lot of guys and it's like they're jumping into it too— girls as well— and they're jumping into it too soon. Like, they actually just don't have a foundation of muscle, and like you can just see it's like there's just— there's, there's like muscles that like they haven't even been like trained, but like the rear delts, yeah, stuff that they just haven't really put in. They haven't put in the years. And so like, and then they're cutting down even harder, and it's just like, oh, they look, they look shit. Yeah, you just look— you're getting— making small yourself smaller. So yeah, and it's like, it's an unhealthy look. So, you know, give it time and don't rush into it. I, I would say that.

Yeah.

And understand that you're going up against people that are taking steroids, like a lot of them, and they've also got like years and years of training on you.

They're obviously like brands that you work with where I think probably some of the athletes are open about performance-enhancing drugs, right?

Where—

and it's interesting because like usually brands pick a side, right? Like if you get caught with steroids and you're, you know, a Nike ambassador, contract's gone, right? Like Jon Jones, right? As soon as he lost everything in like one day. That's usually how it goes. That's what we've come to expect. However, there's like this new generation, right? And these other brands are deciding, okay, that's totally cool as long as you're a good person, you have a good following, if you're open about it, that's fine.

Yeah.

And here this guy is not using it. He also is our brand ambassador. You guys have the same contracts, right?

Yeah.

How do you feel about that sort of stuff?

That's interesting. I haven't actually never kind of really thought about that or gone into it, but I think honesty is great and I think people really appreciate honesty. And so I'm absolutely fine with that. You know, it's like, especially if like we're not playing for like a professional team, you know, you're not technically breaking any rules, you know. So I'm absolutely fine with that. And I think everyone finds a bit of honesty in the fitness industry refreshing. So yeah, I think it's cool. And I think it's a good move on the industry's behalf. I think it's a good move. The whole thing is a bit of a slippery slope. Like, you know, I'm natural myself. You can probably see that. Yeah, here's this skinny guy in the studio. But I think that it's just a slippery slope. Like, there's so much. Once you're on, you're on forever. And it's just like, there's so much things to look out for. Are you even taking what you think you're taking? Being honest and open, stuff like that. And that's such an interesting analogy that you brought up. I didn't know that was like such a big thing in Australia.

Big.

Yeah, I actually think if anything should be banned, it should be alcohol. That's 100. That is the craziest stuff out there. But anyways, yeah, again, honesty and being open will, will help a lot of people. ¡Qué chingón!