Rob LipsettYouTuber • Author • Entrepreneur • Head Coach at GAMEPLAN

How Mike Thurston Created a MILLION DOLLAR Brand

Name: How Mike Thurston Created a MILLION DOLLAR Brand
Uploaded: 2024-07-16T17:00:31+00:00
Duration: 39 s
Channel: Rob Lipsett
Description: Mike Thurston moved from in-person personal training to YouTube fitness content, filming himself in an empty gym with basic equipment. His early videos…

16 Jul 2024 · 1 min

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Mike Thurston moved from in-person personal training to YouTube fitness content, filming himself in an empty gym with basic equipment. His early videos were rough, but consistent posting built a following. A $1,000-per-month sponsorship from EHB Labs kept him afloat until his channel took off and became a million-dollar business.

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How did you transition from in-person PT to online PT? I think after a couple years of doing the coaching, I realized, okay, I feel like I know quite a bit about coaching now. And I would watch other YouTubers, and back then there wasn't really as many. Yeah. So I started off whenever the gym was empty, I would just get a tripod and camera, just start making videos in the gym. And bear in mind, to begin with, it was absolutely terrible. Like, I just could— I was so bad at speaking on camera. I guess after a couple months of kind of being semi-consistent, I built up a bit of a following on YouTube. So my revenue was basically zero bro. I had a sponsorship from EHB Labs, $1,000 a month, 2 videos every week for the whole year, and then the YouTube just blew up.