Rob LipsettYouTuber • Author • Entrepreneur • Head Coach at GAMEPLAN

How To Monetize ANY Audience

Name: How To Monetize ANY Audience
Uploaded: 2024-07-25T16:00:24+00:00
Duration: 38 s
Channel: Rob Lipsett
Description: In this excerpt from Rob Lipsett's YouTube video "How To Monetize ANY Audience," Speaker A explains his personal monetization journey. He began by…

25 Jul 2024 · 1 min

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In this excerpt from Rob Lipsett's YouTube video "How To Monetize ANY Audience," Speaker A explains his personal monetization journey. He began by offering done‑for‑you ghostwriting services, growing clients' social media followings and scaling this into an agency. After roughly two years, he shifted to a done‑with‑you coaching model. Notably, he never sold any product or service to his own audience while building it, amassing over 100,000 followers before any direct sales. He emphasizes the importance of allowing a long runway—waiting longer before monetizing—to maximize launch impact.

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How do you personally monetize your audience? What are your source of income? When I started out, I monetized through done-for-you ghostwriting services. So I grew people's social media for them, got them more followers. That was primarily what I did. And then once I gained a lot of experience with that and scaled up my agency, I transitioned to done-with-you coaching. So I think it was like 2 years. I never sold anything to my audience. Mm-hmm. And I built up this audience of like 100,000+ people and I just never sold anything to 'em. That's the key kind of So yeah, the longer you can wait. Yeah, the longer the runway, like the farther you can take off, right?
Yeah.