I WAS SCARED TO DO THIS

Rob Lipsett documents a weekend in Galway while sharing how he went from college dropout to fitness entrepreneur with multiple income streams: free coaching, e-books, a subscription app, sponsorships, and brand deals with Raw Gym, Alphalete, and Ghost Supplements. He emphasizes consistency, collaborations, and authenticity as keys to building an audience.
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What's going on everyone, welcome to today's vlog. We are down in Galway. So first of all, we're staying at this amazing hotel, it's called The G. I'll give you a room tour in a minute. Second of all, I'm doing a little kind of seminar event meetup in Galway City Gym, that was on Saturday. Linda also got her teeth done yesterday in an amazing place called Ordent. I'm going there today, get these pearly whites sorted out. My web developer and SEO guy is also based down here, so I'm gonna have a meeting with him about my new website. Again, I gotta revamp it all, my app landing page everything for January 1st because that is a big time of the year for fitness people. And we're also down here just have a little fun, meet some friends, and yeah, have some good times. The Christmas lights are also turning on this evening as well, so I want to get in the Christmas mood as well and go to them. But let me give you a quick little look at the room. So this is like kind of office section, a little bit of a mess right now, so let's keep it over here. Huge bed. We had a Netflix and chill last night, we watched a nice movie. And then here is the bathroom. And again, double sink, double shower. That's crucial for me, really. Huge bathtub as well. And then this is probably my favorite part of the whole, the whole room. Look at the size of it. It's like bigger than my apartment. We got another bathroom in here. And then this is my favorite part though. Ready? We got this huge living room in here. Like, you can have someone like sleep in here, you can have someone like sleep in here. Like, you could fit— like, it says like 2 people staying here, you could fit at least 10. So now we're gonna go down to breakfast. First time having breakfast in the G Hotel, so I'm very excited. You know I like food. Food's a big thing in this channel. So let's go get some breakfast. Alright, so starters we are having— there's a little bit of bread, I'm gonna try go easy on that. Then we're having a big bowl of fruits and coffee, and then our mains are gonna come out. Alright, so here is our egg white omelets, and they were generous on the servings. So we also got red onion, ham, and some spinach in that. And I'm gonna go up, probably put like some pork sausages, some bacon in with that. And yeah, it's gonna be a great breakfast. We're gonna crack on with the day. Usually I intermittent fast, but yeah, this is too good. I can't leave Black Rock and go to Super Cross, probably. Go on, go on! Linda was in here yesterday. This is 4Dent in Galway in the shopping center. They're unbelievable. Her teeth turned out so well, so I'm getting mine done today and getting them cleaned, getting some gaps filled in, and just kind of some general maintenance. So can't wait to see. Here's before, can't wait to see the after. So yeah, should be interesting. In the next few clips, you're going to see myself and Dr. Mamoon go through what I'm getting done. Like I said, I didn't need much done to my teeth, but I was really happy with the changes he did make. I think it's important to look after yourself in all aspects, be it your body, your mind, your skin, in this case your teeth. So I think it's safe to say we could all do with smiling a little bit more, and I'm someone who smiles a lot, or at least I try to. So for me, it's important to have a good smile. They also looked after Linda, and she was delighted with the results too. This is the result of my teeth. I'm absolutely delighted with them. And again, I'll link all of Oordelt's— Oordelt, of course I would call them Oordelt— Oordent's details down in the description box. Again, huge appreciation for what they do, and they're all so professional and so kind of like nice and bubbly in there as well. But yeah, I'm absolutely delighted with the results. And now the plan for today is We are gonna go hit the gym and then we're gonna kind of discuss details for the event, the seminar that I'm putting on in said gym tomorrow, Saturday at 1 PM in Galway. So yeah, gonna get ready for that and then kind of enjoy the day because it's still a beautiful day. Look at that. So yeah, fun day ahead. So we just stopped for a coffee there. We're going for a little walk around town. Look at these Christmasy vibes out there. Amazing. And now we're just at a place called Coffee Work. And then the lights are getting turned on at about 6 or 7, so we're going to go check that out as well. I cannot wait. Really nice kind of Christmasy vlog for you guys, and yeah, I'm in a great mood. And yeah, like I said, living our best Galway life, so cheers to that. Finish off this day with an amazing spread. This is Tribeton, or Tribeton, not sure how to pronounce it. It's in Galway, just off Eyre Square. So we're sticking on the waters, the diet coke tonight. We got veggies, we got normal potato fries, potatoes. Steak, dips, everything. So we're gonna finish things off here, get an early night, gym first thing in the morning, and then smash this seminar. See you guys then. Okay, so we just woke up there, and now the plan for today is we obviously gotta hit the gym at some stage, do the seminar at 1 PM, but we're gonna start our day with a flotation tank device. Okay, what's the actual name of them again? Sensory deprivation. True, true. That's it. Okay. So Joe Rogan always talks about these. You've heard about them a lot. You're just in this tank, no sound, darkness, nothing for an hour. Okay. Hopefully I don't go insane with my own thoughts. But either way, this is my first time ever doing one. We're doing it at a place called Apollo Galway. They also sell like supplements, Cancer3D protein bars. Probably pick up a few of them for the ride home. Yeah, it's going to be my first time doing it and I think I need it. I think I could really do with it. So we're about to pack up out of here and go deprive ourselves of our senses. The G Hotel Galway, absolutely amazing, especially living room. All right, so we just pulled up outside of Hollow Galway. I can't wait for this. It's kind of like, it'll probably get me in the zone for my talk. So all right, let's check it out. Hey bud, what's cracking? Good morning, good to see you. Check this, people, we got the NutriQuik, we got the 3D. What a spot, unbelievable. Unbelievable. So how do I, how do I get into this? It even looks relaxing. So all right, people, I'm gonna see you in an hour and I'll report back what I'm feeling. So yeah, see you then. Wow, that was like nothing I've ever done before. First thoughts are like, you ask yourself a lot of questions in there. Like, you're completely alone, uh, no phone, no distraction, no smell, sight, sound, anything. And jeez, I actually really needed that, to be honest. Like, seriously, talk about blocking out the noise. Yeah, so definitely recommend you guys try that out. Like, wow, I'm gonna try do that more regularly. It's probably the closest I've got some meditation. Very bad at meditating, um, never mind doing it for a whole hour. So wow, highly recommend that. But I'm a bit zonked afterwards, a bit sleepy, so I'm going to have a can of 3D and go hit a gym session in Galway City Gym, um, which is also where my seminar is on. And like, I've probably grabbed a quick shower afterwards, but like, I don't have to prepare anything. There's no mics or anything. It's just like a little meetup, uh, Q&A seminar. So yeah, really looking Forza! Let's get, let's get this gym sash! All right everyone, so just finishing up shoulders and arms session and we are going to go straight into the talk because what you see is what you get and we're also a little bit short on time. Wouldn't be the first time that I did a seminar in my gym gear. So I'm going to finish this set and then go in, have a chat. In college, I did that for 2 years and I thought I'd have an interest in it, but it was so vague that I ended up failing first year twice. And dropping out. And I was like, what the hell do I do with my life now? I was so lost, you know, I really was directionless. I didn't know what I wanted to do and I stripped it all back and I know it sounds cliché but I said, what do you love doing? You know, what do you really want to do in life? And the only thing at that stage consistent in my life was going to the gym. And social media was really kind of blowing up at this stage. Blogging was just starting to get popular. Casey Neistat, You guys watch him? He was doing his daily at the time. I got hooked on that, and then I started also watching like American vloggers, like the Hodge twins, Christian Guzman. He was getting into it. He was one of my best friends now, and I was like, okay, right, let's just be super simple here. You're useless at school, you can't pass first year college. Okay, time to double down on your strengths and stop trying to work on your weaknesses. So I took a personal training course Passed that with flying colours, because again, I didn't even need to study because I loved fitness and training and nutrition so much. I literally flicked through the book and half the stuff I'd learned about in my spare time anyways. Passed that and then started making content online, fitness content, and going from there. And when people ask me, like, do I have any regrets, it would actually just be not following my passion sooner. You know, like, I'd probably be 2 or 3 years ahead of where I am now if I just didn't try to do what society told me to do and, you know, I have to go to college. And then so I did that and then I remember I had a Facebook page where I would— does anyone follow the Facebook page? Just out of interest. Probably it's so far— it was 2014. Probably wouldn't have even seen me there. And I'd write articles because like I couldn't go on camera. I was like, I just wasn't there yet. Because I'm so frightened to even make a Facebook page. Facebook page, and I write informative articles that I learned in my personal training course and cover like massive topics. And then people started tagging their friends and that, people started to speak about it. People be like, Alex calling out, you know, the general like things that were led to be like, you have to have breakfast, you have to eat every 2 hours to stoke the metabolic furnace, right? You have to have post-workout shake or your biceps fall off and fly off into the atmosphere, okay? Like all that BS. And so I was kinda ahead of the time there. I educated myself properly. And so that gained traction. And then in September 4th— September 1st, 2014, I put my first YouTube video live. And that was so scary for me to do. I was like, you see this confident guy here that can just, you know, put up a story and just sit here and have a chat with you guys. Not the case I had at all. I remember I recorded myself, the first video's still there. Every second word was, uh, um. There was long awkward pauses where I'm like, what the hell do I say next? And my editing skills weren't even good enough to edit them out. So I just stare off into space and be like, anyways, that's Neil. So, I, like, everyone starts, you know, from not being used to be on camera, yeah? What were you thinking when you were putting up the video? Were you like, why would anyone listen to me? Exactly, right? So, this is one of the best ways to start, okay? You've probably heard Tony Robbins say this. Burn the boats. I failed college, I had no job, I was sitting at home all day, I had nothing to lose. I was literally just like, fuck it, if people are like, this guy's a complete loser, who does he think he is uploading a video of himself doing bicep curls in the gym? I was like, I've literally got nothing to lose. I was like, maybe no one will even watch it. Yeah, and who knows? So that was how I got over that. I literally had nothing to lose. Lose and a burn the boats mentality. Where the phrase burn the boats comes from is that something, some old, like, I think it was like a Roman army, doesn't really matter, they were storming a certain island or a certain other army and the captain was like, burn the boats, and they were like, why? He was like, because there's no going back then, and they obviously went and kicked some serious ass. That was probably the worst history lesson you guys have ever heard in your life, okay? That is, yeah, yeah, that is the moral of the story. Story, they burned the boats and they couldn't go back. There was no other options. And that was me. I'd been fired from any part-time job I was doing, so I had no job. My parents or family or friends didn't have a, you know, yo, you can go work for my uncle. You know, they didn't have that. I had no connections for a job. I had no college degree. I had, yeah, nothing. I was literally like, I just have my passion. And funny enough, that gets you far enough, you know. So I picked up the camera, I said, we're living in this crazy day and age where we can now, you know, record a camera. You don't even need a videographer. You stick it up on a bloody stationary bike, okay? And you can— millions of people will hear your message. Like, this video could go viral. I remember, like, I typed it— I titled the video My Advice for Career and Fitness. It's on, like, over 100,000 views now, you know? And it was just me sitting down. Camera was still for the whole thing. And people still really benefit. So we're living in this crazy age where smartphones are 10 years old. Let that sink in, okay? But we're living in this crazy age where your voice can be heard, your message can be heard. And so that was it, you know, it was just nothing to lose. And again, I started putting out informative content. I covered all the basics first. All my videos are still there. And then I started involving my personal life a little bit more. You know, vlogging and kind of telling people a little bit more about myself, and people built a kind of connection with you. And you know, I did that for 5 years. It's my 5th year on YouTube. Nothing happens overnight. Anyone will tell you that. If you want a little exercise to do, go back to the YouTubers you follow, okay? Click videos, and most of the time when you just click videos, there's a little tab in the corner and it'll say most popular, and it'll show you the most popular videos, okay? Click oldest. Right? Okay, there's 3 options. You go most popular, this video's most popular, this video's newest, this video's oldest. Look at where they began. Go on to Joe Rogan's page, okay? "Dip Dobrik, so his first videos are terrible." Terrible, okay? And not even that. It says, it's like, when was this video uploaded? 10 years ago! It was a decade ago! Did they give up? No! Are they still doing it? Yes! Has it taken off like Finally, what you gotta do is you gotta do it because you love doing it. I love making fitness videos. I love talking about it. So I'm like, I don't care if no one watches. I put up this story 24 hours ago when I went to Galway. I was like, if 2 people come to the event, I'm gonna speak like there's 200 in the room because I love it. Like, I really love it, you know? And that's what you gotta do. And then once you do that and you start putting out content online about what you love, it's just effortless. Multiply that over 5 years. Things started building. Ken, come in. Yeah, get close. We're all pals here, man. And so things started building, more informative content. And then on about year 3, I started to monetize it a little bit. And so sponsors started coming in, and I started selling books and an app, training guide. We'll go into all that as the talk goes on. So let me know if you guys have any questions that we can delve into. So the first way I ever made money online was through ebooks and online coaching. So when I had this Facebook page, I was working like full-time alongside that. Another little thing before we go into it is I don't tell people to like quit your job, pursue your dreams, drop out of college. I'm like, be smart about it, motherfuckers. Like seriously, or I'm getting the blame. There's gonna be some angry parents ringing me up. Okay, so alongside me working 9 to 5, I was I was, you know, putting out online content. I was coaching people, my friends online for free. Okay, I was doing talks for free. Still doing talks for free. I was doing talks for free. I was doing everything for free and building up a clientele. And then, so I give these online plans to my friends, or even like, you know, acquaintances, people I kind of know, and they come back to me 6 weeks later with killer results. And I was like, okay, boom, there, light bulb. If you want to come up with a business, you come up with a solution to a problem. People want to get in shape, but they don't want to go to a personal trainer every day and pay, you know, £100 per hour. They want to be told what to do, they want to follow it on their phone, online, and go get the results themselves. So that was the first thing I did. When people started getting results, I was like, okay, so I'm going to start charging for this. And again, I started off really cheap. I was like, I'll, you know, email you and message you and tell you exactly what what to do and what to eat for 6 weeks for I think it was like €120, not even. So that's like, you know, $20 a week if my maths is right. It could be wrong. And so, and then over time, the more clients you have and the more demand, supply and demand, you can increase your prices. Or again, you can scale it, which is what I've done with my app, which we'll go into in a minute as well. So the first way I ever made money online and it was a crazy day when I was like, "Oh my God, money from the internet has gone into my account. I'm free!" You know, it was online coaching. And then, so to talk about scaling it, was I made these little $9.99 ebooks. So it was like a 3-day split, a 4-day split, a 5-day split, and the legs push pull split, which I'm actually redoing at the moment, adding a load more info into them and releasing them in January. January, if you're a personal trainer, trainers, like, it's like you earn the year in January. Yeah, yeah, yeah. But so I'm redoing them. They were like the first thing I did, and then they were $9.99 and not personalized. They were just a PDF. And I went to, like, I put up a story or a post, and I was like, any graphic designer able to put like this Word doc and make it look good. Some dude in Brazil was like, "I'll do it for $50," and I was like, "Sold." So again, you know, invest $50, sell 5 guides, and there's your money back, you know. So like, it's really easy to put in, just make it yourself, and do it up a little bit, and then you can sell it, you know, at scale. So that was the first thing where I ever made money online, selling training guides. Then over time, that's evolved to obviously sponsorship deals. They're huge on YouTube. Add your own products, like, you know, Creator Agency events, doing business partnerships. I'm business partner with Raw Gym. I'm a director of NutriQuik, which is a meal prep company. Again, I'm signed with Alphalete, Boohoo, and Ghost Supplements. So, you know, there's like 7 streams of income that came from over time. They just come into play. Beginning, it was training guides and my app and Next, yeah, I was training as online coaching, and then over time other things just come in. The more value you put in, the more opportunity that's going to come your way. Do you think you need like YouTube, or do you think that definitely like helped a lot? Definitely. Okay, so here's my take on it. So the question is, do you need YouTube to grow on social media? And in my opinion, okay, I know first of all, Alphalete, a requirement to be a sponsored athlete with Alphalete, you've got to do YouTube. YouTube. It's just because Christian is so YouTube heavy, he loves YouTube. Second of all, why I think it's so important is nowadays anyone can post a picture and doesn't tell you what anyone's like. You know, imagine I never posted a YouTube video, you wouldn't even like, why would you even come here? Like, just throw a fucking house out, be like, fuck this guy. You know, you need to provide value. Like, I've made 500 videos, some of them are like 45 minutes long. You know, it's like a Netflix series, like it's taken me years, you know, so it's like people get to know you and you build a relationship with them. And something that I've been actually going off on recently is something that I've noticed. I'm like every top CEO in the world is a YouTuber, okay. Elon Musk, you go in, he's putting up 40-minute videos on Tesla, okay. Apple, every time they launch a product, you see some dude in a black turtleneck on YouTube giving a talk on the screen. Everyone's a YouTuber when you break it down. Type in Warren Buffett, you get 40-minute interviews. Bill Gates, Mark Zuckerberg, everyone's a YouTuber. Everyone's putting out video content online to build that relationship. And like, we know the CEOs of all these companies because it's like, they need to put a face to the brand to build trust. Imagine just putting your credit card details into a website and hoping you receive a tracking number. That's kind of scary, okay? Imagine saying, "I watch this guy, you know, loads on YouTube. I meet him in person. You know, he's going to the place I go to." It builds up a trust and it's a lot easier to make sales and build clientele. But in my opinion, everyone can benefit from doing video. Everyone. Even if that's just doing like talking to your story. You need to build a relationship. It's just getting into it. It's just that part. Exactly. It's getting into it. It is the hard part. My question is, you did like your social media stuff. So Instagram has recently taken off likes on pictures. So how do you think it will impact your business? Great question. So first, I was indifferent to it. I was like, meh, whatever, you know, like, I don't think we should be getting caught up in likes as is. So I was like indifferent to it. But now I'm like, you know what, it's a good thing. Because it's going to force people to be more creative and also care a little bit less. And I know, like, even with me, like, I was like, sometimes I like my outfit and I want to post it. And I'm like, you know what, if my abs aren't in this, it may not get as much likes. But I like my outfit, you know? And so it's going to make people to be less fake. Social media can be, of course. And post a lot more what they like. And again be more creative and be more true to themselves and be more real. And so I think it's a good thing. As someone who owns an agency, if we want to get the analytics— so for example, I did a brand trip, I organized a brand trip for Ocean Beach in June to Ibiza. So I worked with Wayne Lineker too, and I brought the Harrison twins and Mike Hurston to Ibiza to, you know, promote Ocean Beach and make a YouTube video again. So I organized that, my agency, and it was as simple as I was just like, I couldn't see likes, and I was like, hey lads, could you just send me your impressions and engagement? So it's not going to affect influencer marketing. If an agency or a brand or a sponsorship still wants to work with you, they'll just be like, hey, send us your insights. And then it will also encourage people to be more creative with their content and post not just based on likes. So at first I was in different to it, and now I actually think it's a good thing. Because one, it won't change influencer marketing, and two, it's going to encourage people to be more creative and stop comparing themselves so much. And I think it actually could even go the same way on other platforms. I know we were talking, people don't start on YouTube because they're like, oh, I'm gonna get no views. And I'm like, yo, when people were making home movies in the '80s, they didn't care about views. You had a VHS tape that you shoved into the cassette player, you know? So it's like people were making videos because they wanted to make videos. And I think it would be amazing if we went back to that. So, you know, I'm for it. At first I was like, "Nah, I dunno." Now I actually think it's cool and it's going to encourage more people to start making content. And I think other platforms are going to take that by example as well. So yeah, you know like how much you guys would I don't know, maybe you are starting YouTube, but like, how much would you start YouTube if like views weren't a thing and you could just make like a— yeah, there you go. Yeah, you could just make sick videos. Yeah, everyone really, you know, it's so much fun. Like, it's so much fun. Like, you know, imagine you would go on holiday, you have your GoPro or your little vlogging camera or like a big massive contraption like that, whatever you want, and you record it for the fun of it, and you could always look back on that and you'd have no problem putting posting it, like, you know, we didn't care so much about views and stuff. And so again, I think it's a good thing. Um, it, it is good to be competitive, like, in a sense that, you know, it always pushes you for more. If you do good video and it gets a lot of views, that's good. But overall, I think it's good to make us more creative and care less. I'm just looking at some of your videos. So you've worked a lot with, like, Nachos Fitness. Yeah. And he's one I'm actually really up on. Yeah, brilliant. Um, do you find that helps you with your your YouTube journey to collaborate with these other people? Yeah, it's essential. It's honestly just necessary. I don't know anyone who's grown a massive Instagram or massive YouTube channel without collaborating. And it doesn't have to be— and now you say, oh, who do I collaborate with when I'm just starting out and I've got 500 followers that are my friends and family and cousins, right? Someone else in the same place, okay? And then it gets It snowballs over time. So let's say you got 1,000 followers. Collab, do a workout video on Instagram or YouTube with someone else with 1,000. Then, oh, you got 2,000. So then maybe collab with someone with 3,000. Oh, you get more. And you keep going and going. And you keep networking. Again, that's like what I was saying, network with people in this room. And you keep going until you're, you know, got a big audience and you're collabing with people who are huge. You're collabing with companies and people in the millions. But so to go back to your to the question, are collaborations important? They're not just important, they're essential. You literally have to do them, or else how else will people really hear about you? And I know sometimes when I'm like, oh, you know, my views are dipping a little bit, or like my engagement or something, I'm like, I haven't done a collab in ages. So you've got to get out there. And that's also the thing with YouTube, it's like you can't— you got to put effort into it. You got to go out into the world, you got to meet people. And that's what like every successful business owner will tell you as well, how important networking and collaborations are. And have you seen like clothing companies like Supreme will like collab with like someone? Boohoo will collab with Migos, right? I just saw that. So it's not just like YouTube and Instagrammers. It's like actual companies are doing it. You know, Beats by Dre collabed with like everyone. LeBron James, Conor McGregor. Did a viral video with them. Like, so companies are collabing with celebrities, not just sponsoring them, they're actually making products together. So collaborations are just essential on a whole level, and they're fun, you know. So it's like, that's the main thing as well, to get out there, you know, make connections, and yeah, it's essential. So yeah, you got something? What did your parents think of you, like, going into YouTube to try and make a living and stuff? Like, what was kind of the oh no? Oh my God, this— This is a big one, okay? And even like Linus and my girlfriend back there, I'm gonna give her an okra wave. Thanks for being late. But so that is a tough one, right? And we're like, these are parents and our peers, they're from a different generation. So you can't really get mad at them for not understanding. When I told my parents that I was going to train people online, they're like, are you gonna do jump pulling jacks through your fucking laptop. They're like, are you gonna put on the little camera on top and be like, alright, come on guys, let's go, we have a personal training time. No, okay, they didn't get it. 'Cause like, if you said that, I was gonna say, if you said that 50 years ago, if you said that 20 years ago, I'm gonna online coach people, they'd be like, what? They'd be like, what are you talking about? If you said the concept that we're gonna charge up our phones and talk to people all around the world. We're gonna FaceTime people in second-to-second HD basis. If you said that 30 years ago, people would honestly put you in an insane asylum. It sounds so mad, okay? You know, so they're not gonna understand, okay? And they're not, and you're gonna face a little bit of adversity. And you need to just put your head down, put the blinkers on, and do your thing. Everyone's like, oh, you know, you should've stayed in your job, you should've done this, and it's almost impossible to convince them otherwise. So you're better off just showing them instead of trying to convince them. My parents really didn't believe I was doing anything until I moved out and bought a car. I was like, "Yeah, what you saying now?" You know? So you really just have to show them. And I also remember I showed my family my bank account, and I'm like, "I'm earning more doing my online coaching business on the side." than I am working 9 to 5 in an office. I was working in a startup in an office at the time. As soon as I made more in a month, I was like, I can quit my job and you can't say shit. And they were— I just had to show them, and they were like, fair enough, you know. So my advice on what to do if you're getting a bit of stick from your parents, your peers, just show them, you know, and maybe keep them happy. Be like, yeah, yeah, yeah, okay, just watch, you know. And go and put the head down and do the work. And you're always gonna face adversity, and that's going to make you a stronger person. It's going to make you thick-skinned, and it's going to make you work harder because you've got a little bit of a chip on your shoulder. You've got a point to prove. So yeah, that's it. All right, so talk done, and now we are going to get some sushi. We're going shopping. This place looks amazing. All right, so The talk went really well and we literally haven't eaten all day. I'm fasted and it's about like 3 or 4 PM. I'm about to die. So first things first, we went and got some sushi. It's like surf and turf, so it's like prawn and steak, which looks absolutely amazing. I'm gonna finish up the vlog here. Super successful weekend down in Galway. Love it here. And yeah, I'll see you guys in the next one. Keep it real. Hope you enjoyed the vlog. Peace.
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