Inside My €15 Million Weekend in Marbella

¡Hola!

What is going on, guys? It is that time of year again. It is the Marbella Mastermind Extravaganza 2025. Briefly went over the itinerary a couple of videos ago. We're going to go over here, but it is basically the ultimate Marbella weekend. Friday starts off in Villa Lipsett. Everyone's just arriving now. We're going to a very fine establishment called Mosh that we've pretty much fully booked out. Tomorrow is the day of learning, education, information, and we have got one of the biggest villas in Marbella booked up 9 to 5, and then between 7 to God knows what time, turn into a bit of a villa party. And so that's going to be the big, big day. Sunday, 5K run along the Golden Mile, gym session with myself in Elements. And then a beach party with everyone. So welcome to the ultimate Marbella weekend, let's get it started! Also guys, check out the whip that we got for the weekend. G63 2025 khaki green G-Wagon. It's from a company in Marbella called Five Star Rentals. If you're going to Marbella and you want a supercar or a normal car, go hit them up.

But it's a big weekend, so I decided to treat myself and This thing's a tank.

Absolutely crazy. But a good few people have arrived now, so we're going to go inside and just check out the vibes.

So crazy seeing people here in Villa Lipsett.

Like, I love it.

I love it.

I love it.

I'm going to get intense. Sorry.

Sweet, sweet. All good. How you doing? How's it going, guys?

This is the nice little garden area. Like, it's just so nice to see people chilling, relaxing here. Crazy feeling. The party's just getting started.

I'm about to grab a beer.

I haven't drank too much this year.

Here, but this is a special occasion. We've got to kick back, relax, and then head to dinner in about 1 hour. What we're talking about right now is making one piece of content into 30 pieces of content. So what you need to do, and it's the most important piece of content, what I'm going to be talking about tomorrow, is YouTube long-form landscape. You cannot make vertical into landscape, but you can make landscape into vertical, especially if you record in 4K. You can crop in and you can make that into so many pieces of content. That one long-form YouTube video is going to cover TikTok, YouTube Shorts, Instagram Reels. Download the transcript, put it into ChatGPT, write an article, an email post, whatever.

Just all starts with YouTube.

So guys, if you take anything from this, start banging out YouTube videos for your business and turn that into crazy amounts of content. The game's never been easier. We are vacating Villa Lipsett. The numbers are absolutely crazy. A lot of people upgraded to VIP last minute, but no matter what, like, we handle it. Okay. That's like one thing I respect so much about Adam. He's just always adapts. He's a great businessman. So we made a few calls and we actually ended up booking into the restaurant that is attached to Mosh. So we're going to split the groups and then we're all going to form into Mosh afterwards. Either way, everyone's going to be fed and everyone's going to have a good time. So now we got to work the crowd and no matter what, just make sure everyone has a good time. Do not waste these days. This is so rare to get us all here in Network, have fun, enjoy the weekend, learn, and most importantly, live it up. So are we going to have the best night of our fucking lives tonight?

Let's go!

Yeah, hey, yeah, no baggage on board in the plane, leaving everything bad in the rearview and taking whatever remains, whatever been good for my spirit, the rest I've been setting ablaze.

This is the main part of the villa, and as you can see, everyone is arriving now, and oh my God, the buzz is building. So this is going to be the kind of the main stage. So we have the TV here for all the presentations. We got the speakers. Some people will be sitting here and then we also got some extra chairs as well. We got the big dining area over here. So out here is the back garden and oh my God, like so much room for activities. I love the way everyone's chilling here now. Got an absolutely massive garden space. Absolutely huge. Everyone already like chilling, making themselves comfortable. And check this out. And so this is where all the food is going to be and that is arriving around midday. So this from Danny's Catering. What a scene. Like, look at all that. Bad. Like, it's gonna be so nice. Like, what a place to sit down and eat. Everyone's getting caffeinated, and then we're gonna get into the talk. So I'm in the zone. I'm so happy. Let's bring a fucking A-game.

With the online coaching, the work you're doing, do you think you could clearly articulate kind of what your end goal is? It's a tough question to answer. So that's the end goal.

No, it's one of what Rob said, to be fair. I've been able to just do what you want in the morning. Yeah, do what you want with your day, have no sort of like, you know, stress about having to worry about things, and obviously putting yourself in the best position you can to do that. So I think long term that is the end goal really, and that leads to happiness, doesn't it, at the end of the day? So if you're financially secure, you've got a good business, you're going to be happy, you've got a nice personal life, that's the end goal, isn't it? Be happy.

Absolutely.

We've actually got Ireland's number one financial advisor in the back room.

Eoghan McGee.

He's hiding.

So I'm like, can we—

I didn't know you were coming, bro.

What's up?

I'm like, can we have like an 8 Mile rap battle up here with the two finance bros?

The reality is, right, and there is— I totally respect your position on this. Active management can work for some people. Right? But the stats are terrible, terribly poor, right? It's really, really difficult to find a good active manager. So for people who don't know the difference between active and passive, passive is where you just buy the market and you let the market do its thing and you just own the market. Active is where you pay somebody to look at the market. So there's 500 stocks in the S&P 500, and what happens is that active manager looks at those 500, picks the good ones, avoids, avoids the bad ones, in the hope that they're gonna beat the market. And you can say, okay, that's easy reason. The reality is, present company excluded, it sounds, right? But the reality is it is possible to pick a good fund manager. 60% of fund managers fail to beat their own benchmark in any given year. If you stretch that over, out over 30 years— that's perfect, the two mites— you stretch that out over 30 years, less than 1% of managers will beat the market. Now I want to just reverse a second. It is possible, it's just not probable, okay? And there are people with magic sauce, there are people doing things that are just that little bit different. But to bring it back again to something, and just to reiterate some of the stuff that was talked about a second ago, if you don't mind, right, because I know I'm jumping on your parade. Yeah, you should get it out of there and get it to work. Let me tell you why. If you have €10,000 sitting in a bank account today and you leave it there and you get half of 1% interest on it. Let's ignore tax and keep the interest simple. That €10,000 is going to turn into €10,250. Now imagine you wanted to buy something today for €10,000. You say, do you know what I'll do? I'll wipe my bank account with yours in 5 years' time. At just 2% inflation, the thing that costs 10 grand today is going to cost 11 grand in 5 years' time. People look at the bank account and say, oh, I made 250 quid. No, you didn't. You lost €750 of your purchasing power. Our job is to make sure we stop you doing the wrong thing at the wrong time for the wrong reasons. The biggest threat to your investment not working isn't the investment you picked. It's you. You doing the wrong thing at the wrong time for the wrong reasons. Keep doing what you're doing, we'll try harder next year. But if you're sitting here kind of going, I'm in the same place financially now as I was this time last year. I promised myself last year I was going to do this or get on top of that or go and talk to a financial advisor. You didn't do it in the last 12 months. What's going to be different in the next 12?

All right guys, quick little break. We are running back to Villa Lipsett because we got to get Ghost samples and shakers for everyone. I'm also roasting. I might change out of this shirt, but we're going to dip back. The villa is literally like so nearby. And look, any excuse to drive the G-Wagon. So we're going to go get the goods and come back to the event. But it's all going so well. Like, I'm shocked.

No issues.

I'm like, is this real life? Let's get the boys supped up. Absolutely nuts. Going from your iPhone 7 camera to iPhone 5. iPhone 5, man, it's nuts. All right guys, so we are heading back to the villa. I'm in a nice breathable linen t-shirt. It's a lot kind of nicer, fresher, and we also have the goods as well. We've got all the Ghost samples to keep everyone energized and stocked up. There's some green powders, electrolytes, shakers for everyone, all that good stuff. So we're gonna be back there in like 2 minutes. Yeah, I know, like around where the food is, then we're like, oh yeah, yeah, we are absolutely starving. So I'm gonna have my first bite of the day. This looks just unreal. Chick-fil-A, little Chick-fil-A number here. Food is absolutely stunning.

Jumped the queue there, I think I'm allowed to do that.

Little chicken burger here, but everything going amazingly well. Can tell everyone's definitely hungry though, so broke for the break at the right time. Everyone's happy, fed, and it's all going amazing.

Can't believe it.

Gonna try and change every topic that I talk about to hopefully help and give value to every single business owner and not just in the fitness industry. I had experienced myself and the person that I was online, they believed that I was going to get them results. Then after that 8 weeks, I just put my heart and soul into it again. I had no AI, I had nothing. I just worked 12-hour days, I barely slept, and with that I got incredible transformations and I just put everything online. I didn't give a shit if was it created well, I didn't care what it looked like, and people just bought that because there was a lot of— Instagram's quite perfect, and I just tried to go the other side of that. There was no filters, there was no creations, etc. It was just putting up my own personal brand and becoming the coach that I wanted to be. So for years I didn't buy anything for myself. I kept putting the money back into into the business and back into the business to just create a better product, to create a better system. One more thing as well that I think Rob has is a true testament of, and I say this with kindness, but we— you will go through a stage as well of hearing people take the piss out of your business. So whatever you're doing now, just think of, will that person in 5 years be proud of what you're doing now?

Amazing, guys!

Hey guys, so we have managed to pull off the day successfully. The work is done. I'm not just exaggerating, but today was 10 out of 10. Everything went so smoothly. The value was amazing. The speakers all brought it. The crowd, just perfect. And now we're finishing it off with a villa party in the same place that we had the seminars. Like last year, we were moving around a lot, like different venues, different speaking venues. This year, all in the one place. And it's so much better. So now it's time for round 2.

March last night was pretty dope. March last night was just a warm-up though. Tonight it's the big one. Let's go! Alright guys, I'm alive and it is day 3 of the event.

Slept about maybe 4 or 5 hours last night, but we're up and the energy is high. Look at all the people that turned out for the run drop. I think it's going to be the biggest numbers yet. So there's free coffee, smoothies, everything. We're going to do 2.5 kilometers that way, 2.5 kilometers back. And then a sea swim. So let's get it! Like, what a way to start the day, getting that energy from the DJ, the sun, everything. Let's go! How's all the heads this morning?

Are we okay? Are we good? All right, let's get some energy.

Right, right.

Okay, so we're going to start off with a bit of jogging on the spot. So everyone, all right, 1, 2, 3, 4, 5, 6— my voice is gone, so please excuse me— 10. And then high knees, so kick your ass. I kick your ass every single time.

Perfect.

And then high knees for 10. 1, 2, 3, 4, 5, 6, 7, 8, 9, 10. All right, let's go!

Here we go.

Not the easiest 5K after last night, but we got it done.

Endorphins are flowing for everyone.

Now it's time to jump in that sea, and I couldn't be more excited.

Oh, let's—

are we going to go?

Are we coming to the sea?

¡Vamos allá!

What a buzz, what a buzz. Next on the agenda, we're going to do some lifting in my favorite gym in Marbella, Elements, and then we're nearly done.

It's safe to say this is the best weekend in Marbella ever. Young man.

All right guys, so we are feeling back to life. 5K run, a swim, an açaí bowl, and good company, and you're ready to go again. So we're at 12:30 We're all going to go to Elements. I think I'm actually just going to go straight there. You know, these shorts double up as lifting shorts. Got the Alphalete cutoff as well. I think we're ready to rock. Then 3 PM, Chiringuito, and that is the day. That is the day clocked off. But everything is just going perfectly well. Time to eat the first thing I've ate today though.

I'm starving.

I'll see you guys.

Yeah, yeah, yeah.

All right guys, so we're here in Elements Gym Marbella, which is personally my favorite gym in all of Marbella. I mean, look at this, look at the atmosphere, the music, the outdoor gym, the vibes. Everyone just blowing off some steam after an amazing weekend. So we're all just kind of doing our own thing, freestyling, getting a pump, and enjoying the vibes. So let's get it! Let's go, let's go, let's go! Warming up, let's go!

Getting lighter every time, getting lighter every—

yeah, show us who you are!

Push, push, push, push, push, push, push! Come on, let's go, let's go, let's go!

Good, nice! Finishing things off with a little bit of friendly competition, so we are going to do everyone's favorite exercise, the plank. That was sarcastic, no one likes planks. We are all going to get down to the plank position and we're going to time limit. Last man standing wins whatever Ghost supplement you want. Pre-workout, BCAAs, pump, I got it all.

You ready?

Yeah, let's go, let's go! And I'm going to be going around and making sure that everyone's form is tight.

So just to— let's, uh, let's define a plank as well.

Let's define a plank again, okay?

So on your knees like this, none of this, none of that. It has to be flat like that.

Like so, okay?

All good?

Is that clear?

Okay, all right. 3, 2, 1, and we're off! More gone here, more gone here, and we are just exactly at the 2-minute mark. Nico, this is insane! 5, nearly 6 minutes! Lift it up again, lift it up again, lift it up again, lift it up again, lift it up, lift it up, lift it up.

So that is a wrap.

What energy, what an atmosphere.

It's time to finish off the weekend at El Chiringuito. Little sea swim, maybe some food, a few drinks, and then I'm crashing. I'm done, and the vlog is over. So let's finish it strong.

All right guys, so it is officially the end of the weekend.

We're finishing off in one of my favorite spots, El Chiringuito. This place on a Sunday is just perfect. So we're gonna finish off with a round of drinks for everyone, and then that's it.

We are calling it a weekend. My voice is gone, and I wouldn't have it any other way. This weekend was a perfect balance of fun, knowledge, networking.

It had it all.

So let's toast it up. Fish and blood shop.

My weekend was incredible. I've been to this event the last 2 years as well, and this weekend was the best of the last 3 years. So much value, so many good conversations, so many golden nuggets taken away. If you're thinking about coming next year, 100% make sure you're there. You won't want to, you won't want to miss out.

So for me, well, for us, shall I say, what we can do differently is get on YouTube ASAP, trying to create channels, do long-form content to share more about our origin story and also drop value as well. Building systems, strategy, and also So structure, and something I take from Arsène was build like you're already at the 100 million, build like you're already at the 6 figures, 7 figures, and that's how you actually be able to avoid problems. So I'm taking that home and I'm looking forward to implementing.

Yeah, so the, the reason I came here was that it's a completely different thing to my industry from engineering manufacturing background, but I wanted to meet people from other industries, what they're doing, industry experts from AI, marketing, fitness, what are they doing in their own industry that is leading and how can I implement that in my own business. It's been seriously valuable, a lot of things to take away, and I just think anybody who's— doesn't matter what industry you're in, this event's been fantastic at bringing lots of like-minded people together and it does a lot of value. So next time around, doesn't matter where you're from, just sign up, come along, it's fantastic, you're not going to regret it.