Christian Guzman finds business ideas by solving his own annoying problems. He felt bloated from supplements, hated mixing multiple pre-workout ingredients, and wanted easier protein pancakes. When you fix something that frustrates you, you're solving it for thousands of other people too.
Chapters
How do you figure out what business to start? When thinking about how to start a business, the number one tip: look for a problem in your day. That's it. Look for an inconvenience. It's an annoying thing that you have to always like, I got, I gotta do, I have to go and grab this energy. I'm spending so much money getting these, like, I wish I had, and I wish it wouldn't make me feel so bloated. Yeah, there's a problem. Bloating, right? How do you like, just little like things you wish you had, or I wish this did that, I wish did that, this is that. And maybe, maybe it's a creative mind, maybe it's a Maybe you wanted a, wanted a protein pancake, right, that had macros that like were not too high, that were just less like, you know, what, textury. Or I didn't need 10 ingredients laid out on the counter. Yeah, exactly. That's it. Convenience. You want to pre-work instead of buying the citrulline malate and the creatine monohydrate and the alanine, put it in one, right? There's a supplement brand. It's wild, but it's like usually really simple things and simple solutions equate to huge businesses.
