Dakota Robertson argues YouTube should rank first among social platforms because it keeps viewers engaged longest, building trust that drives purchases and conversions. YouTube functions as the world's largest search engine, where people actively search for answers like fitness tips, making it uniquely powerful for growth and monetization.
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What would you rank like top? Like for example, if you could wake up tomorrow and have like 100K followers or subs on any platform, like what would it be? And then go down from there. Well, YouTube actually. I think YouTube's the best. Yeah. Like the thing I think about with content is how do we get more time on attention? So I think the longer someone spends consuming your content, the more they're gonna, you're gonna build that trust with them. Yep. The more they're gonna be likely to buy, subscribe to your newsletter, whatever. Yep. So I view YouTube as, as number one and like the people on there, a lot a lot of them are searching for answers to things like how to get abs, how to, you know, get— it's the biggest search engine ever. Yeah, yeah, it's crazy. Yeah. And it's, it's just a great trust-building mechanism. So I think YouTube is definitely the top.