Dakota Robertson argues that content creators fail because they don't deliver real value. He defines value as helping your audience solve a specific problem: lose weight, build confidence, grow their following. He chose writing and copywriting as his skill because it lets him help people monetize their platforms.
Chapters
you have to give value to people to grow on social media. People throw around the word value, oh, give value, bro. But it's like, what is that? It's helping people solve their problems or helping them get to a desired outcome. So you help people with fitness, you help people like get more confident or you help them stop being a fat ass or whatever. I was like me, I'm like, okay, I could go the fitness route, but it's like, I kind of like writing and I want to explore this. I just started studying copywriting and writing and then I was teaching what I was learning to people, which was helping people, you know, maybe get more reach on social media, make more money, whatever. So that was how I was providing value and the skill or the vehicle for that, the mechanism was writing.