Commit to Mastery in Your Moving Company
Louis Massaro built a moving company to $20M/year and says the key is committing to mastery: know your numbers through systems, build your health and life alongside the business, and use tools to scale. He started at 19 and became a millionaire by 23.
Questions this episode answers
September 3, 2020
19 years old
By 23 years old
$20 million a year
Smart Moving Software (smartmoving.com)
Foreign.
Hey, my friends, it's Louis Massaro. And welcome to another episode of the Moving Mastery Podcast.
This podcast is all about helping you.
Reach that next level in your moving company.
And we do that by sharing with.
You how processes and strategies and ideas that get you thinking bigger on what's possible. You know, I grew my business from working out of a truck rental yard all the way to $20 million a year. And I want to help share those strategies with you so that you could reach that next level in your business, whatever that is for you. And, you know, it's not all about just making more money. It's about profiting in your business and.
Thriving in your life.
And we do that by, you know, being able to set up those systems, set up those processes so we could step away and work on our business and not be every single day stuck in the grind so that we have some time to enjoy with our families and just enjoy life and the fruits of our labor. And today, I am just so excited to talk to you about something that is gonna help you reach that next level in your business. And it's called Smart Moving Software. This is a company that I co founded with an amazing partner and group of programmers that have just built an amazing platform. You know, this is a software that.
Runs your entire moving business.
Not only runs it, but truly optimizes it. You know, one of the things that I the most is that you have just ultimate clarity into your numbers. I mean, as soon as you log in, you've got a dashboard right there that just tells you everything that's going on. You know, one of the things that I've realized over the years that helps moving companies really get to that next level of success is being able to know their numbers. And, you know, without a system that pulls everything together, it could be really, really challenging. And Smart Moving just has all the reports and all the information dialed in the way that you need it to be. And I'm just so excited to tell you about it today. Go check it out, get a demo, go to smartmoving.com, sign up for a free demo, check it out, and listen. If you don't have a CRM in this modern day of moving, you need a CRM. If you've already got a CRM and you're just looking for an upgrade, something that's more streamlined, something that gives you all the tools that actually matter, go to smartmoving.com, check it out. It's gonna help you do everything from the minute you get leads to your sales Process to customer service, to dispatch, to following up with your crews, to handling your numbers and your books and reports. Everything you need is there in a streamlined, systematic, automated process. And I'm just so excited to be.
A part of it.
I'm so excited to finally have a solution to offer to moving company owners that for years were asking me, louis, what platforms did you use? What softwares did you use? And the truth is, I used a lot of different stuff that I had to tie together because there wasn't something like Smart Moving that allowed me to just do everything in one place. And now that we have that, I mean, we've got customers at all different levels using this software. You know, companies that, you know, maybe they're just starting out, companies that have been in business for 10 years, they've got 10, 15 trucks. We've got nationwide franchises that are running their entire operation off of smart moving. So I want you to go check it out today because I'm so excited about it.
It's called Smart Moving Software.
Get your free demo@smartmoving.com and without further ado, let's jump into this episode of the Moving Mastery Podcast.
You know, when I started, I was 19 years old. I rented two trucks, I put a yellow page ad in, and that's how I started. Had no idea if it was gonna work, but I knew, hey, look, there's people making money in this business.
If they could do it, I could do it.
And every day, things would come up, problems would come up, and I kept this little black book in my pocket, and I would write down whatever it is, whatever I needed to research, whatever I needed to look into. And I would always say to myself.
There'S gotta be a better way. There's gotta be a better way.
I didn't learn that. I didn't. You know, it was just something that naturally like, this doesn't seem to be working.
There's gotta be a better way to do this, right?
Companies are succeeding at high levels. Things are running smooth. If I'm having these troubles, there's got.
To be a better way.
I didn't realize it at the time, but that one statement.
Was leading me down the road to mastery.
Mastery is not a destination. It's not a place that you get to. Mastery is a journey, and it's a mindset.
There's people that are committed to mastery, people that come to stuff like this.
That say, there's gotta be a better way.
Like, I've got a good business. But you know what? Maybe there's one thing Maybe there's something better. Maybe I could tweak this or tweak that. And then there's dabblers, right? People that, you know, they look for the quick hack, they want a quick little fix. They try this business, ah, it didn't really work out. Let me try that business. Let me try five different businesses, see which one works out.
I can tell you. And you'll hear from other people this weekend too. This is the right business to be in if you want to make money.
It just takes that commitment to mastery.
You're going to learn a lot this weekend, I promise you that.
I didn't learn it all in a weekend. I'm going on my 20th year since I started my first moving company and I'm still on the road to mastery. And I know probably 90% of you in the room are on the road to mastery. I know a lot of you personally in the room. You're on the road to mastery. You understand that? You know what, it's not a, you know, let's get this, what's the, what's the lead source we need to get? What's this little quick hack? And that's going to fix everything in my business.
It's that commitment to saying there's gotta.
Be a better way, right?
And that's how you continue to improve, that's how you get better. And you never get to this ultimate place of mastery. But once you adopt that mindset and you incorporate it into your day to day, that's when you reach your goals. That's when you have a fulfilling life where dabblers, that's, you know, no fulfillment, no achievement, always blaming, always looking for the quick fix. And I realized there might be a few dabblers sprinkled in the room today. And that's okay. Nobody's a born dabbler. It was just a strategy that got picked up along the way. Somehow, some way you learned it or it just seemed. You know, people tell you an entrepreneur, you got to try five businesses and then see which one works.
That's bullshit.
You try them until you see, yeah, there's opportunity there down that road, then go down that road. When you know you're standing on top.
Of the gold, you get the shovel.
Out and you fucking dig deep, okay? You don't scatter yourself all over the place. So if you know you want to be in this business, this is for.
Anything.
You got to commit to mastery. You know, I hear the struggles, I hear what people are going through in the moving business.
And a commitment to mastery.
Will solve a lot of that.
Mastery is not perfection. Let's get that straight. Because I know a lot of people too who are really hard on themselves. They've got a great business, but they're really hard on themselves because they're striving for perfection, which is no such thing. You can't get there. And the whole mindset of, like, if I'm satisfied, I'm not going to work.
Hard is bullshit too.
You should have a sense of satisfaction and know, you know what? I'm on the right path. I'm on this road to mastery. So I'm not trying to change you. I'm not trying to get all in your head and make you think all kinds of stuff. And I'm not trying to get you to make a commitment to change anything in your life right now.
All I ask.
Can you commit to mastery until Sunday? Let's try it on. Let's see how it fits. Let's see how it feels. Let's see what it does to the mindset of what we feel we could achieve. How much clearer you see things when you focus on mastery. All the bullshit comes right out of your view, right out of your sight. All the stuff, the 9 million things that you've got going on. I get it.
And it's crystal clear what's important.
This is the environment to be in to do it. Because I know at least 90% of you are already committed to mastery. So anybody that's on the fence. There's no better support network than this room. Who's been to one of my events before?
Okay.
You guys know I don't believe in competition.
You might be sitting next to somebody that's in your own market.
So what?
There is enough business to go around. And I know that's hard to hear and I know everybody wants all of it. I get it.
I totally get it.
But there's nothing better than having a friend in your market, especially that you could talk to that's doing what you do.
Hey, my friend, it's Louis. And I'm just hopping in really quick to remind you to go get your free demo of Smart Moving software. Smart Moving Software is a company that I co founded that is quickly becoming the leading moving software in the moving industry. And I'm super excited for you to check it out. So go get your free demo today. Just go to smartmoving.com that's smartmoving.com and sign up for your free demo and check it out today.
So this weekend you're going to meet a lot of Amazing people. And I say that from the people that I already know that are in the room. And I say that just from. From the first time I did an event and didn't know anybody and just know, chances are there's a lot of amazing people in the room. So, you know, it's not just about what I'm gonna give you from the stage. It's about the people you're gonna meet. And I'm gonna help create those.
Situations where you're gonna be able to get up and network and share some stuff, share some ideas, and you're gonna gain a lot from that. But when we focus on competition.
We'Re focused on we have a scarcity mindset. It's abundant out there. There's enough money for all of you.
To go get it.
And to the level that you are willing to go get it, maybe you say, louis, I want to make 100 grand a year. Cool. It's there for you. Louis, I want to make a million dollars a year personally in my pocket.
Cool.
Do the work. It's there for you. Right? This is not a get rich quick seminar. Everything that we're going to go over will require work. But it's okay, because if you're committed to mastery and you believe in where you can go, it's just part of the journey, right? The thing about mastery is that when you're on that road, it's like the HOV lane.
All right? Everybody else is sitting there, beep, beep, beep, stuck in traffic, trying to stressed out. And you're like, right. The people that commit to mastery soar past everybody. The people that stay dabbling.
It's a tough life. The second thing.
Second theme for the weekend is, you know, not just building a business, but building a life for yourself.
You know, for me, it took me a long time to learn this, and I learned it the hard way. And I hoped that I could save anybody in the room from going through what I went through. You know, I started the company.
There's got to be a better way. There's got to be a better way. There's got to be a better way.
But only focused about the business. I wasn't focused on my life. I was focused on make the money and everything else will fall into place. You know, I watched the movies and the TV shows about the businessman whose whole life falls apart and his family leaves him. And I'm like, people that wrote that they just don't have any ambition, right? That's how I felt at 19, 20, 21, 2223.
And, you know, put my focus in.
There's got to be a better way. There's got to be a better way.
Built the business.
By 23, was a millionaire from scratch.
And things didn't fall into place. Life didn't just become great. You know, when they say money doesn't buy you happiness, it's true. It makes it a lot better. Don't get me wrong, it's definitely a component. You need the money, right? But it's not everything. And it really took me, you know.
Seven, eight years of being in business.
To.
Realize like, this doesn't work again.
There'S got to be a better way.
But now I'm like, I've been saying this shit all along, but I'm not applying it to my life. And that's when I started to focus on life as a whole.
And from that point, things really came into place. Not only did I become happy because really, what do we all want, right? I mean, you know, you're chasing the money because we feel it's going to.
Make you happy or you feel it's.
Going to buy you things that are.
Going to make you happy. But.
Without everything else.
It'S empty, right? It really is empty. And so I started to learn how to build my life. And it's really. Listen, you come up with a business plan, right? I don't mean big, long, in depth ones that banks want for, you know, loans and shit like that. That stuff's useless. I mean, like, you know, your real plan of what you're gonna do, you need the same thing for your life, right? Because I believe that if you have the right plan and you put in the work, you work the plan, you could really get wherever you want to go, right? It's about finding the stuff that's holding you back and eliminating that or working your way around it. And I could tell you by not focusing on my whole life, it was holding me back. Once I started to do that, once I started to focus on me, my health, you know, I remember early on when I started a couple years into the business, end of the month, I forget how many trucks were out, but I'm on the floor in a ball, almost crying with ulcers in my stomach, clocking Cruise out on the Nextel walkie talkie, you know.
Who'S allowed the business to affect their health in here in some kind of way? Whether it's just not eating right, okay, that's everything. If you don't have your health, you don't have anything. And I'm not going to teach you workout routines this weekend, don't worry. But you know, it's about understanding that it all connects. And most of you are probably, you know, like me, where you're like, I want to build this business, but in order to build the business, you build the whole life. And it's not like it takes away from your time to build the business.
It actually makes you better, it makes.
You stronger, it makes you more efficient.
If you really want to take your business to that next level, then I want to invite you to join us in our moving CEO business program. This is the program where I go live every single month training you on new strategies to implement into your moving business. All new strategies that you could apply to your business to start quickly seeing results. This is the program that we have moving companies from all over the world that join us every single month, month for live training. Plus they get additional courses, they get tickets to my live events. This is the program that basically keeps our moving CEOs on their toes, keeps them fired up, keeps them working on the things that actually matter in their business so that they have a place to come to every month, maintain and keep that focus on what they're really working on, what they're really after and what matters today so that they're working on the right stuff. You know, this is where I train on all my latest strategies. The things in marketing, sales, operations, finance, you know, how to manage your team and leadership. It's all in the Moving CEO business program. And head over to movingceo.com and check out all the different membership options there.
We've got, you know, companies that might.
Just be starting out. We've got companies that have been in business 10 years. We've got, you know, nationwide multi location franchises that are members that come every single month so that they can make sure that they're on top of their A game. Right? We're all, you know, wherever we're at in our business, we need to make sure that we're constantly getting that zap of energy, that zap of new ideas that we can implement. So we're working on the right stuff. We want to work on what matters so that we could profit in our business and thrive in our life, right? It's all about stuff, setting up a better quality of life. And once you've got your systems in place, once you've got your processes in place, once you've got your people in place, you're able to manage them and lead them in the right direction, then you're able to take a step back and start to really enjoy the fruits of your labor and the business that you've created. So this program where I teach all of this, it's called Moving CEO Business Program. And you can check it out today@ movingceo.com so head over there, check out your options, and I look forward to seeing you in our next video live monthly training where I also answer questions and take feedback and help you reach that next level in your business. It's called Moving CEO Business Program. Check it out@movingceo.com thank you so much.
For joining us on the Moving Mastery.
Podcast and being a part of this amazing community. And until we talk next time, go out there every single day. Profit in your business and thrive in your life. I'll talk to you soon, my friend.