Don't Just Build a Business, Build a Life
8 Dec 2025 · 11 min
Louis Massaro built a moving company to $20M/year before realizing he'd neglected his personal life. He shares three steps to balance both: brainstorm what you want across all areas, start with what's possible now, and create business freedom so money funds your actual goals.
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Foreign.
It's Luis Massaro. And welcome to another episode of the Moving Mastery Podcast.
This podcast is all about helping you reach that next level in your moving company. And we do that by sharing with you processes and strategies and ideas that get you thinking bigger on what's possible. You know, I grew my business from working out of a truck rental yard all the way to $20 million a year. And I want to help share those.
Strategies with you so that you could.
Reach that next level in your business, whatever that is for you. And, you know, it's not all about just making more money. It's about profiting in your business and thriving in your life. And we do that by, you know, being able to set up those systems, set up those processes so we could step away and work on our business and not be every single day stuck in the grind so that we have some time to enjoy with our families and just enjoy life and the fruits of our labor. And today, I am just so excited to talk to you about something that is gonna help you reach that next level in your business. And it's called Smart Moving Software. This is a company that I co founded with an amazing partner and group of programmers that have just built an amazing platform. You know, this is a software that runs your entire moving business. Not only runs it, but truly optimizes it. You know, one of the things that I the most is that you have just ultimate clarity into your numbers. I mean, as soon as you log in, you've got a dashboard right there that just tells you everything that's going on. You know, one of the things that I've realized over the years that helps moving companies really get to that next level of success is being able to know their numbers. And, you know, without a system that pulls everything together, it could be really, really challenging. And Smart Moving just has all the reports and all the information dialed in the way that you need it to be. And I'm just so excited to tell you about it today. Go check it out, get a demo, go to smartmoving.com, sign up for a free demo, check it out, and listen. If you don't have a CRM in this modern day of moving, you need a CRM. If you've already got a CRM and you're just looking for an upgrade, something that's more streamlined, something that gives you all the tools that actually matter, go to smartmoving.com, check it out. It's gonna help you do everything from the minute you get leads to your sales process, to customer service. To dispatch, to following up with your crews, to handling your numbers and your books and reports. Everything you need is there in a streamlined, systematic, automated process. And I'm just so excited to be.
A part of it.
I'm so excited to finally have a solution to offer to moving company owners that for years were asking me, louis, what platforms did you use? What softwares did you use? And the truth is, I used a lot of different stuff that I had to tie together because there wasn't something like smart Moving that allowed me to just do everything in one place. And now that we have that, I mean, we've got customers at all different levels using this software. You know, companies that, you know, maybe they're just starting out, companies that have been in business for 10 years, they've got 10, 15 trucks. We've got nationwide franchises that are running their entire operation off of smart moving. So I want you to go check it out today because I'm so excited about it. It's called Smart Moving Software. Get your free demo@smartmoving.com and without further ado, let's jump into this episode of the Moving Mastery Podcast.
True success does not come from building your business. True success comes from focusing on building a life and using your business as a vehicle to financial freedom to allow you to live that life. You know, if you put all your focus and energy on just working and grinding and hustling to build your business without a vision for where you want your life to go, meaning you don't have a target on what you're truly after. Instead of just business goals, you're going to end up either completely unfulfilled, burnt out, and just not inspired anymore to continue to grow your business. You know, if you're joining us for the first time, my name is Louis Massaro. I help business owners optimize their business, increase profits, and live an extraordinary quality of life. You know, when I started my first company, you know, I was 19 years old, I started a moving company, and it was hustle and grind and hustle and grind and just putting in time, putting in hours, literally till I was sick of my stomach. But I got it going, I got it successful. I'm like, oh, this works. I got to work hard. I got to strive. I got to keep it, you know, keep grinding. And I got to a place where, you know, I hit an eight figure business, had, you know, the homes, multiple homes and cars and all the money I could ever want. And I was just unfulfilled, unhappy, depressed even. And around that time, I got My first coach, and she said to me, louis, you've done an amazing job of building your business, but you haven't put that same effort into building your life. And that really was such a transitional moment for me in my life because I realized that that's what was missing. You know, I figured, hey, work hard, make the money. Work hard, make the money, and everything else will fall into place. And it didn't. I had to be intentional about it. And once I focused on, okay, let me look at all the areas of my life, let me look to bring them up all together and not just bring my business up and wait for everything else to fall into place. Once I did that, not only did I become a happier, more fulfilled person, my business doubled. I went to $20 million a year.
Hey, my friend, it's Louis. And I'm just hopp in really quick to remind you to go get your free demo of smart moving software. Smart Moving Software is a company that I co founded that is quickly becoming the leading moving software in the moving industry. And I'm super excited for you to check it out. So go get your free demo today. Just go to smartmoving.com, that's smartmoving.com and sign up for your free demo and.
Check it out today.
And I share this with you because a lot of times we start our business in kind of a, hey, we've got to make this happen. Like, for me, it was like, my back's against the wall. Like, if I don't make this happen, I don't know what else I'm going to do. So we put in the hustle, we put in the grind, and it's needed to get the momentum going. But then there's a point where it's no longer needed, and we've got to take a step back and we've got to say, you know what, If I'm trying to increase the profit, I also want to take my life up with it.
The thrive.
Profit and thrive.
You hear me say that all the time.
So it's like anything you do, you want to bring up the profit and you want to bring up the thrive at the same time, you know, and you might say, louis, but you know.
You'Ve got to work hard.
You've got to, you know, really put in a lot of effort to build a business. It's hard work. No one's telling you not to work hard. What I'm saying is identify what you want in your life, make that the priority, and then work hard and smart towards that. Not just Making money, making money, making money. And so I want to share with you three things to get you thinking about what it is to not just build a business, but to build a life. And the first one is to brainstorm what you want in your life. You know, it's easy to say, oh, I want to buy these things or I want to, you know, have these experiences. But when you start looking at, in all areas of your life, what do you really want financially in your business, in your relationships, in your personal growth, and the contribution that you make in your health? You know, when we start to look at all areas of our life and say, what do I want? That is when you start to create the life that you are then going to go after. You know, if you're going to put in this work, if you're going to put in the time, if you're going to, you know, really give your all to build a business, why not make that effort, lead exactly where you want it to go? Why not make sure that the ladder is on the right wall before you start climbing? The next thing you want to do, once you have that list of everything that you want in your life, right? This is what you should be after. This is your ultimate aim, what you want in your life, the next thing you want to do is step into whatever's possible. Now, what I mean by that is, you know, I used to write, okay, let me. I want to play golf once a week, right? And so, okay, am I capable of doing that now? If so, step into it and start doing it now. Don't put it off. I want to have date night once a week with my wife, okay? Start doing that now, right? Because you'll have things on this list of your ultimate life, of what you want and what you're after that you don't yet have the time, the freedom or the money to do yet. But there'll also be a lot on that list that you do have the time, freedom and money to do. Start those now. Step into it, right? You say you want something, it's there, you're able to do it, step into it, make it happen. Arrange your schedule, arrange your life to bring up everything, the profit and the thrive. And the third thing you want to do is from that point, focus on freedom and money to live the rest of that ultimate life. Meaning, get yourself the freedom in your business, okay? Set up your system, set up your processes, set up your people, set up your automation so that you've got the freedom to work on scaling the business. We don't want to just get freedom to go lay on the beach. That's great. We want to do that too. But we need freedom to work on the bigger picture so that we could build a bigger business to really get to that next level. If you're stuck day to day, you know, working in the business, you're not going to be able to do that. So you want to focus on getting the freedom so that you could focus on getting the money. Because once you have the freedom and the money, you should be able to handle everything else you want to handle on that ultimate life list. So do these three things. Let me know how it works. Start focusing on what you really want in your life. Make sure that every move you make, you look up. You know, you look to take the.
Profit up with the thrive.
At the same time. Go out there every single day. Profit in your business, thrive in your life. I'll talk to you soon.
All right, my friend, What'd you think of that episode? Did you learn something new? Did it spark some ideas that you can implement in your business right away? Did it get the wheels turning?
Did you love it?
If so, do me a favor, share this episode somewhere out there on social media where you know there's some people that will get value from it. Make sure you hashtag the Moving Mastery Podcast so that we'll be able to look you up and find you on Instagram. Sometimes we just randomly pick a few people and send them gifts like free training T shirts, hats, swag tickets to our three day seminar. So make sure you let us know you're listening and share what you thought about this episode out there on social media. Thank you so much for joining us on the Moving Mastery Podcast and being a part of this amazing community. And until we talk next time, go.
Out there every single day.
Profit in your business and and thrive in your life. I'll talk to you soon, my friend.