Louis Massaro says moving companies waste money on leads because their sales process leaks, not because leads are scarce. Contact every new lead within five minutes using call, message, email, voicemail, and text. Most companies chase unqualified leads while ignoring prospects ready to book.
Moving companies are burning thousands of dollars on lead sources like Google pay-per-click, uh, social media, postcards. All of these lead sources, moving companies in 2026 are losing thousands of dollars on them. Most owners that I talk to, they think that more leads solves their money problem, and marketing's not bad. The thing is, if your sales process is leaking All the way through. If you're spending money to get leads and the lead comes in and sits for hours or the phone call comes in and goes to voicemail and doesn't get answered, that's when you're wasting money. So, before I let anybody move forward with spending more money on marketing, here's the things that I have them check first to make sure that when they pour that in, it's not just leaking right out of the bottom. Alright. So, let's start with the first one, connecting with the customer. The first thing is you've got to contact them within 5 minutes. If they submit a request for a quote, or you're buying leads on Google, or whatever, if that hits your system, your CRM, within 5 minutes you need to have them on the phone. All right, so the next part of connecting with the customer is the CMET method. Okay, so when we're reaching out, we're trying to connect, we have to reach them in all modalities. So CMET stands for call, message, voicemail, email, and text. All right, so the next part is the 2+1 sequence. And what that means is you're going to contact that customer within the first 5 minutes of them coming in. You're then going to contact them again within a few hours that same day. And if you still don't get a hold of them, you're going to contact them one more time the following day, and then you're moving on. Too many people are spending time chasing down leads that they haven't even spoke to when the money is in the people that you quoted that you haven't followed up with yet. Follow up with them. They're real people ready to book the job with you right now. If you want my exact Speed to Lead playbook on how to do all this, how to actually get them on the phone before anybody else and get your team to do it, comment speed and I'll go ahead and send you the Speed to Lead playbook and start putting this stuff in place today.
