Speed To Lead Is Dead. Here's What Replaced It.

Speed to lead is dead. Does it really matter how quick you get to a lead? I don't think it does. I think what matters is speed to first value. How do you deliver value to that customer as soon as possible? You know, typically, you know, you want to get a phone call. That's the gold, right? Like if they call you and you get them directly on the phone, it's perfect. Then it was, you know, let's get them to submit a request for a quote on our website. And then we tell the customer, hey, we'll get back to you soon. The momentum's broken right now. You have the ability to put AI on your website to engage that customer and deliver value. Here's the frame that we need to shift, which is get the lead right, capture that lead so we could get to them as quick as possible. Right. Instead, what if the moment they start interacting with your company, you're able to satisfy the need that they came to you for, which was like, I need information about the move. What's it going to be like? How much is it going to cost? Is this the company that's going to do it? So before you ask for what's your phone number, before you ask for what's your email, all that stuff, you could deliver value in advance. Now answer all the questions that you know they are thinking. Remember, you're the professional mover. You're the one that knows what your customers should be thinking the moment that they interact with your website, the moment that they call, the moment that you call them and maybe they're busy and maybe they're not. You know, you do a follow-up, you don't do a follow-up. When you understand where they are and you can meet them where they are and deliver value as fast as possible before anybody else, you're not going to have to worry about speed to lead and how quick you get to them.