Uncertain Times in The Moving Business: Survive or Thrive?
8 Dec 2025 · 17 min
This podcast episode features Louis Massaro recounting a near-bankruptcy during a recession, his coach challenging him to decide who he wanted to be, and a subsequent mindset shift that led him to persist. After committing to action he turned his business around in six months and later grew it to about $20 million. The episode centers on resilience, rebuilding capabilities (mental habits and skills), living as your "future self," and replacing limiting stories with deliberate action. It ends with a listener-directed reflection exercise and a call to share the episode.
Questions this episode answers
Six months.
Approximately $20 million.
Chapters
There's a moment for everybody. And when you're. When you. When you come to a fork in the road, right? And I don't know where you guys are on your journey, but. But for me, I remember this time, and I remember I was getting ready to file bankruptcy. The recession came, things were tough. And I was talking with my coach, and I'm telling her, I said, yeah, and I was just feeling defeated, you know, like, it was just like my whole. You guys know the feeling, right, when you just feel defeated, deflated, just. It's like you got. You feeling. You feel like you got nothing left in you. And I said, yeah, I'm just gonna. You know, at this point, I really don't have a choice. I'm just gonna. I'm gonna file bankruptcy and, you know, take it from there.
And, you know, you might like. I. I was paying my coach, by the way, like, when we talk about resources and what's like, for me, recession came. I stopped paying on my house. I kept paying my coach. Like that, to me, was a saving grace. And I'll tell you the story here. And she said to me, she said, she listened. And again, coming from, like, a sincere, heartfelt place, she said, I didn't. I never took you for a quitter.
And I'm like, well, I'm not. I'm not quitting. I'm not quitting, you know, on the. On the defense right away. I'm not quitting. I'm just, you know, this is. This is. This is part of it. This is just. This is business. Sometimes things don't work out, and you got to. This is just what you got to do. And I just. And I'm like. I sense myself with the excuses, and I'm just like, I just don't know any other way. She's like, well. And I was just going over with her the plan, my plan on what I was going to do to get out of it. She said, well, you just. You just told me what, you know what to do. I said, yeah, but it's going to take too long and maybe it won't work, you know, and then I'm just going to drag this thing out even further. I don't know how much longer I can handle it, you know, I just, you know, it was only a year before that that I was completely depressed, ready to jump off the dock of my back of my house into the water. And now I got. I started to get that under control, my mind under control. Everything else was in motion. And then, boom, the recession comes and here I am about to quit. She calls me a quitter. And then she says, how long will it take you to do that plan? I said, 18 months. You know, if I could even, you know, pull it all together. She said, so if you put all your focus, all your energy, keep taking care of yourself and doing the things you're doing, for you to stay at your best, it's going to take you 18 months to do that. I'm like, maybe a year. Maybe a year. I don't know. I don't know. And I remember we ended the conversation. I went home feeling defeated still, right? Just feeling like that, that, that. Like the challenge from her, right? Like she challenged me by just saying, I, I didn't. I didn't take you for a quitter. And the feeling of like, wow, the bankruptcy would just. That would just be relief. This would all be over, right? I wouldn't feel this tremendous pressure just coming down on me.
And that next morning, I woke up and I had a text from her. And the text said, I just looked it up this morning. Every decision you make is not a decision about what to do. It's a decision about who you are.
Right?
What's right? What's wrong? Should I, shouldn't I? Is this the right way? Is that the right way?
And now this is what I live by. But that morning, I went on a run. I still wasn't convinced. I went on a run. I remember pushing myself harder than I normally push myself.
I came back, I'm standing there full of sweat, looking in the mirror, and a little bit of disgust of how I've let this happen.
Right? How I've allowed my business to get to this place, and I didn't do all the things that I needed to do.
And I just remember sitting there and I remember thinking about her text.
And I looked at myself in the mirror and I was like, you know what?
Quit being a little bitch.
It's time to put your big boy pants on and go fix this mess that you created.
And that was the day I decided to not give up, to keep going. One of many times, I decided to not give up and keep going. And that was the day that it took me six months to turn everything around. I'm not just pulling numbers out of a hat here, right? This comes from truth. Six months later, I turned it around, got myself back to a stable place in the business, but also did it with her coaching, right? Being there with me, saying, look, do not throw everything you work so hard for to get your mind right. And get your life dialed in over the past year. Don't let that go out the window. Use it to fuel this whole thing. And that's what I did. I allowed it to give me a sense of intensity, a sense of like, this is it, like I'm going all in. But instead of, it was a different feeling, right? Like when I started my company, my back was against the wall. It felt like total do or die, fight or flight. And even though this was.
Like that, it felt more like it was inspiration. It felt like I had a win behind me just pushing me to go forward. And it changed everything. And that's why we're here today. Right from that moment, I went from almost doing, going in bankruptcy to building my company to $20 million, being able to send it, sell it, right, get into other industries, build up other companies, sell other companies, be here with you guys today. Share this message that I hope resonates with at least one of you.
Don't give up. You got to keep going. And when you're in those moments and self doubt comes creeping up and you could feel it, the thing that's yelling at you loud inside, just quit. It's so much safer. Let's just play it safe. Let's just back down. Let's just. That's the moment you've got to move forward. The strength, the courage, the commitment, the boldness, right? The realization of, like, I'm done playing small. I'm done, you know, not really stepping into my power. I'm done not going after the life that I want and sitting on the sidelines and watching everybody else go after the life that they want. I got to be committed to action. That's it. I've got to decide what's important and then just step into it and go after it and not be afraid to do it, even if I feel uncomfortable, right? We can't run from that. We've got to move into it. Because if we run from it, you're going to run from it your entire life.
We need to face it, we need to go through it. So who are you becoming? If every decision we make is about who we are and not about what to do? Who are you? Who are you? Who are you becoming? Right? Think about that. Think about your future self, right?
Just for a second, if you want. Close your eyes. I just want you to think about.
You ten years from now.
And I want you to just think about.
The best version you could possibly think of. And when the voices pop up, well, how, how are we going to get there? I don't see how that's possible. Just if everything fell into place and luck just showered down on you and everything, all the problems went away and all the desires came to fruition.
And it's 10 years. And along that time you made tough decisions and you built that muscle and you built the self confidence.
What does it feel like to be living from that place?
Right? Some of you could imagine it right away, some of you can't imagine it right away. If you can't imagine it right away, try to go back 10 years. I bet you remember who you were and how you were 10 years ago. Now use that same pathway and go 10 years forward. It's just going to be you smarter, stronger, wiser, more successful, less stressed, more capable, right? Being able to do bigger, cooler stuff because you've got the ability to do it. Life's flowing versus feeling like such a.
Struggle.
From that place.
What if you operated every day out of those eyes.
At a future use eyes.
Meaning the challenges you face, the decisions you have to make, you didn't make them based off who you are right now in this moment, trying to figure out what to do about the situation. You made them based upon who you are and who you're becoming.
That's what it means to live your legacy. Now.
Sometimes we've got.
That inner child that's still.
Having some challenges.
Sometimes those voices and those old limiting beliefs are from when you were a kid or when you were a teenager or when you were younger, young adult and just struggling with challenges in your life.
We've got to tell ourselves a new story.
We've got to let go of the stuff that's held us in place this long. And regardless of how successful you are, I do this wrestling match myself, right? It's just, it's an easier wrestling match until I go for something big, right? Until I go for something courageous. And I've felt this recently because I'm going for something big and I'm being bold and I'm going after it. And you know what I feel? I feel the self doubt come up. Hey, old friend, right? I know the feeling. You guys know the feeling starts all the reasons why you shouldn't keep moving forward and it's basically just to try to protect you.
But think about who you would be 10 years from now if you just stayed in survival mode, if you just stayed trying to protect yourself, if you just stayed trying to, you know, not let your ego get hurt or not to struggle to fight for something that truly matters for you.
I believe.
We'Re not Going to feel good about ourselves if we do that.
That's my belief, right? I like to live by, you know, action or acceptance. This is how I, this is how I find peace. Action or acceptance. It means everything I come across, I'm either going to accept it 100% how it is. People go, how could you accept it? It's, it's, it's, it's such a, it's such a right, like it's such a big deal. Well then take action on it. Otherwise, accept it and allow yourself to have peace. And maybe where you're at, you're good, right? I'm not, I'm not, I'm not telling you you've got to be more if you don't want to be more.
But I'm telling you, if you want to be more and you know you're meant for more, you got to take action.
Can we all agree we need to take some action? Can I see your hands if you need to take some action? Okay. Yeah, I see you guys in the chat. So listen, if we know that our old stories aren't serving us and we know we need to craft some new stories, let's start living from that place. Let's start living from our future self. Let's step into that now and basically in a moment in our mind, give ourselves 10 years of capabilities, 10 years of confidence, 10 years of wisdom, 10 years of, you know, going through stuff and experiencing it and learning from it and getting better at it and gaining capabilities and getting stronger, right? That's future you. So if you could envision future you, why can't you look through those lenses and every decision you make as opposed to looking through the lenses of. For me, I started a business at 19, my 19 year old self.
So I look at it, I'm like, hey, which lens am I looking through? The scared 19 year old that might have been bold to start my own company. But I was still scared. There was a lot of stuff I was very, very scared about, right? All the stuff that would cause somebody to hold them back. But you know what, I look back at it, I'm like, the pattern is I just kept going. I just kept going. And what I could share with you is when you just keep going, when you keep moving forward.
Life actually gets easier. You start to enjoy the struggles. You start to see them as a worthwhile fight for something that really matters for you, right?
So how do we turn.
Those old stories into new stories? Right? Think about that for a minute. Just one sec. This right now, is it, is It, I don't. I want you to write this down for yourself. I want you to think about if you want to put it in the chat, put it in the chat. I'd love to see it. If you want to share, that'd be great. But like, what have you been telling yourself? What's the old story? I don't have the time.
I don't have the money.
This economy.
I don't have the support. I'm too old, I'm too young.
My English isn't that great, right? I only speak English, like whatever it is.
What is it for you?
And then how do you replace that? How do you replace that?
Not enough time in a day. I'm not that smart.
Listen, all change starts. Thank you for sharing that. All change starts with being honest where we're at, right? And it's not that you're not that smart, is that you believe you're not that smart.
Why do you believe that? Because you haven't pushed yourself, you haven't challenged yourself, you haven't put yourself in the arena to prove to yourself that you are that smart, that you are that capable. Because all it is is capabilities. It's not that you're not smart, right? It's not that you're not smart. You just need to gain some more capabilities, that's all. Everything can be learned. All the muscles can be worked out. Sometimes there's this weak muscles, weak decision making muscles, weak planning muscles, weak action muscles.
We just need to work those things out. And what happens is life doesn't get harder because you take on, oh my, I got to take on all this stuff and I got to, you know, make more, I got to build muscles, I got to take action. This is going to be hard.
Listen, it's the same thing like getting back in the gym, working out, trying to get in shape. At first it feels hard and then you're on fire and then you feel better and then you got more energy and now you're more capable. That's what this is. This is about building the capabilities and the strength that you need to take on the things you need to take on to build the life, create the life that you want to live.
So I just wanted to share that with you today because I want to leave you thinking about that. My hope is that you hear my voice at that moment when that self doubt pops up and you remember this conversation.
And you choose not to give up and you keep moving forward. It's the only thing that will guarantee your success. Keep moving forward, Persist until you succeed.
All right, my friend, what'd you think of that episode? Did you learn something new?
Did it spark some ideas that you.
Can implement in your business right away? Did it get the wheels turning?
Did you love it?
If so, do me a favor.
Share this episode.
Somewhere out there on social media where you know there's some people that'll get value from it, make sure you hashtag so that we'll be able to look you up and find you on Instagram. Sometimes we just randomly pick a few people and send them gifts like free training T shirts, hats, swag, tickets to.
Our three day seminars.
So make sure you let us know you're listening and share what you thought about this episode out there on social media.
Thank you so much for joining us and being a part of this amazing community. And until we talk next time, go out there every single day. Profit in your business and thrive in your life. I'll talk to you soon my friend.