Maciek Lipa's videos and podcasts
This week
New sophisticated ass poddy just dropped with @thebrianmoncada - if you’re an agency owner/selling B2B & wanna discover what it takes to scale, this is for you. We walk over hybrid offers, what to do climbing towards $30k/mo, using paid ads to sign clients, how Brian scaled his YT agency to $350k/mo, collecting $100k with niche B2B webinars, lessons after spending $100m on YT ads, why Brian decided to shut his agency down, what he’s working on & a lot more
This is going to be a certified hood classic. $100m in YT spend. Scaled an agency to $350k/mo... and then decided to shut it down. What he's working on now. How Brian did $100k webinars, B2B selling hybrid offers + a $97/mo AI tool... and a lot more
Earlier this month
If you're getting less than 20% shows with webby's (cold traffic too, yea), you're lowkey cooked & something's wrong
With our clients' cold traffic webinars, we're achieving 35-40% show rates. It's less about the reminders we're sending. And more about what we're doing on the FE. If you're scaling webby's rn, I just dropped a 35-minute masterclass on everything webby shows. This is the only masterclass you need to consume to increase webby shows... while planting the RIGHT seeds for maximum conversions during your live event
7 psychological webinar hacks that work so WELL... that they almost feel unethical
September 2026
When I doom scroll (for marketing purposes ofc), I occasionally come across a banger & this is one I listened to today:
Some of you “growth operators” would 100% be better off in the long-term working in-house at an agency, or taking a CMO role rather than trying to sign clients off your own
You can have a HIGHER CPL with your webinars AND collect more cash than the guy getting $5 leads. You can either fill your room with buyers or with ordinary leads who never buy. In my new YT video, I break down the 4 buckets every webinar funnel needs dialed IN, so you're filling the room with people who actually buy
It doesn't matter if you want to improve your headlines, your emails, your ads, your VSLs, or your sales pages, the improvement process is always the same:
This is a great tweet. For mass-market, glue-eating leads, these scarcity/urgency plays still work. The masses are incompetent. You need to be fomo, urgency & scarcity maxxing. But this is why you need to DEEPLY understand the awareness/sophistication levels of your ICP. If you're targeting people who've likely attended webby's before (e.g), these '7 spots left' gimmicks don't work. Watch this poddy I did here > https://t.co/B4pwUSCco5 to see how we create urgency/scarcity with sophisticated/aware audiences. You can use Claude to craft REAL-LIFE scarcity plays that increase conversion rates. Just watch the podcast. Get the transcript + plug/play it inside your LLM. The amount of game in this is absolutely ridiculous