Madhavan RamanujamGlobal Expert in Monetization | GP at 49 Palms | Author of “Monetizing Innovation” & “Scaling Innovation”

How valuable is Simon-Kucher advice to unicorns?

Name: How valuable is Simon-Kucher advice to unicorns?
Uploaded: 2025-07-02T04:21:55.423911
Channel: Madhavan Ramanujam
Description: A look at how Simon-Kucher consulting shaped unicorn companies like Uber and Evernote through pricing strategies, loyalty programs, and monetization…

2 Jul 2025

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A look at how Simon-Kucher consulting shaped unicorn companies like Uber and Evernote through pricing strategies, loyalty programs, and monetization tactics that helped them raise capital and boost profits.

Off late. Some of the companies that we actually work with have been able to raise capital because of the increased focus on monetization and revenue that they were actually able to demonstrate through our projects. And in some ways I can probably say that you know we are helping make unicorns as well not just working with them for Uber we actually were instrumental in helping them launch their loyalty program which is called Uber Rewards. So we actually did a lot of the research work to understand what kind of benefits actually resonate with their customers how to structure the reward programs, how many tiers should it have, what is the point allocation based on some of this and we worked hand in hand with the Uber team to launch it. The Uber Rewards have been now launched with over 25 cities in the US and we were instrumental in bringing this to market along with them. We actually worked with Evernote in 2016 on their packaging and pricing and monetization strategy and we're able to turn them to black and profitable.