Simon-Kucher & Partners: The unicorn advisors

We are the unicorn advisors in some way, shape or form because majority of the companies that we have worked with have never employed consultants before. They are probably also like a number of ex consultants in unicorns. I think we bring some very relevant topic areas of expert advice and I think that's the reason why Simon Kutcher has been able to work with so many unicorns. Unicorns. Majority of the access to unicorns has been provided to us through private equity companies, venture capitalists, or people who are in the board asking us to go work with the CEOs of many unicorns. I mean, if you really think about it, the unicorns are companies that have a great product market fit, have raised a lot of capital and have grown exponentially. But the number one challenge that they really face is how to monetize and grow on the revenue side. That's kind of where we squarely fit because the advice we offer is laser focused on monetization for unicorns. We tend to work a bit differently when it comes to unicorns in the sense that even we need to be a bit more agile in terms of how we actually approach the problem. Thinking on the feet and thinking more creatively, coming up with a long list of ideas, testing and learning and doing more sprints rather than much longer projects is something that is fundamental when it comes to working with these unicorns.