In this solo presentation for Kyoto Botanicals, Mark Gillilan walks viewers through his systematic analysis of every verified customer review the brand has received since its launch in early 2020 (101 reviews at the time of recording). He explains his spreadsheet methodology, tagging each review for the reason the customer used the product and what they liked about the brand. The data show that 38% of reviews cite calm and everyday‑stress management as the primary benefit, with sleep (28%) and soreness/physical recovery (24%) trailing. Gillilan highlights that the stress‑related reviews focus on CBD tinctures and gummies, and that the top satisfaction drivers are perceived efficacy, pleasant taste, and responsive customer service (13% of mentions). He reads several authentic reviewer quotes, emphasizes the importance of routine dosing, and shares his own decade‑long personal use of CBD tinctures. Throughout he stresses transparency, the practice of responding to every review, and advises viewers to consult their primary‑care physician before using CBD. The video ends with contact information (info@kyotobotanicals.com) and an invitation for viewers to suggest future deep‑dive topics.
Chapters
Every CBD brand is gonna tell you their product works. A lot of them are great. There's a lot of really good companies out there doing really good stuff that are really helping people. But I wanted to take it a level deeper. I wanted to invite y'all into how I manage this business, what I look at, what's important to me. And I wanted to do something I don't really see anybody else doing out there. And today I wanted to take you through our customer reviews. So how I look at them, how I analyze them, how I respond to them, and most importantly, what they say, why people are using our products, why people love them, what they love about Kyoto Botanicals. So I'm going to do a few different things. I'm going to take you through my kind of spreadsheet analysis of every review we've ever gotten so I can kind of get a handle on why people use our products and why they love us and also what we can improve. That's another key part of it. I'm going to take you through individual reviews just so you all can see customers in their own words, how they use our products, what they use them for, and, and how they benefit from them. So this is going to be part 1. I'm probably going to do a part 2 and a part 3 just for the other 2 main categories. So this first one's around everyday stressors and calm. I'm going to do one around maintaining healthy sleep and nighttime routines. And then I'm also going to do a third one on physical recovery, that sort of thing. I've done a bunch of those in the past, just how I use our sports cream, and I love it. But that's really what I'm hoping to go through with all this. So today's first one is going to be, does CBD work to help manage everyday stressors, and how are people using it, and what they're saying about our products, which products they're using, that sort of thing. Gonna dive right into my spreadsheet now. So gonna take you through kind of the back rooms of what I look at, how I look at reviews, and the sheet I'm using to help understand what people are using our products for. Here are the bones of what I pulled together. So this is just my summary so I could look through every single review we've ever gotten since we launched in early 2020 and start to, to bucket them and categorize them. So 94 reviews at the time I did this a couple weeks ago. We've gotten— we're up to, I think, 101 now. So thanks everybody that dropped some reviews over the last week or two. We really appreciate it and love to hear from everybody. And I do respond to every review. That's really important to me as well. It's part of being a transparent brand. So I read each one, I tagged it for 2 things: why the person said they were using it In their own words and what they specifically said they liked about the brand, about the product, about what it helps them with. And I read through every single review again because I obviously do read through them when they're posted because I do respond to all of them because that's really important to me. Not cherry-picking reviews. I don't do that. I think in all of our time of gathering reviews, I only have not published one, and that was because of foul language. So really important to me to get the full view of how everybody talks about our products and the brand. So they all end up in there. So the big picture before I get into the details, so the single biggest reason, 38% of reviews that people dropped is just around dealing with calm and stress and helping manage everyday stress. That's a really important one. 28% mentioned sleep, 24% mentioned soreness, physical recovery, that sort of thing. I'm gonna deal with those 2 in other videos. Today we're just gonna talk about stressors. And so yeah, that's, that's kind of it. So you can see every single review, the products it talks about. So today talking about everyday stressors, really it's, it's tincture-focused. CBD tincture focused and CBD gummy focused. Quick look at the next tab, the satisfaction drivers: efficacy, it works, taste, customer service. So 13% of reviews mentioned that. I'm proud of that. I love when people call out our customer service. It's huge for me. I think it's super important to keep our customer service internal so people are actually talking to somebody from the brand. So anytime you reach out to us, odds are it's going to be me that responds to you because I love being face to face with our customers and just kind of keeping a pulse on, on what's going on on the business and the products and with you all. Um, so yeah, that's, that's kind of all of it. Here are all of the reviews. I am going to go through some of these in detail on this call today, but— or this recording today, but this is What the basis for all of this content is. So we got through what I did to look at all the reviews. So I just want to take another couple minutes to walk through the exact reviews. Believe in transparency, so want you all to just see what it looks like on our website, how to navigate looking at all of our reviews, so you can see for yourself what customers are saying in their own words. Gonna just spend a minute or two here looking at real reviews just so you all can see What people are saying about why they love our products and and why they're using them to help manage everyday stress. So these are all from verified buyers, so people that bought our products and then came back and left a review for that product. So you know they're actual customers. And if you go to our website KyotoBotanicals.com, go to Learn, go to Customer Reviews, it'll take you to this page where you can see all 101 of those. So the first one I want to call out is from Erin. She buys gummies and tincture, and she says, "I will never be without these for days." I just feel feel meh or drained, which is a common sentiment. I'm sorry, I just have to search them all here. So for those dealing with high levels of stress, this tincture certainly helps you feel more balanced and level. It helps calm and eases racing minds. Highly recommend. From Heather, again another verified buyer. And then a lot of people mention how this becomes A part of their daily routine, especially to manage day-to-day stress. It's really important to create that routine, not treat it as a one-time fix. So it's something that the more consistently you build it into your routine, the better results you're gonna see. So I will just look for— there we go. So I've shifted to afternoon because it really does relax me and taking it in the morning interfered with my energy throughout the day. So that's another great call out. So find the time of day that works best for you. Um, it's definitely less than what I was experiencing before starting the CBD tincture. I also really like the taste, which is a nice bonus. Taking my CBD has become a ritual I look forward to every afternoon. So love that from Valerie, a verified buyer. So these are actual customer reviews that I'm reading. I'm not telling you the product is going to give you a specific result. Results vary across different people, but what I want to show you is what people actually experience and what they say in their own words. This is not something I put in our marketing a ton just because I like to let people's words speak for themselves, but I thought this was important as people are trying to figure out if CBD might work for them, just seeing some specific things that our customers describe using our products to help manage everyday stressors. They use it for that more than any other reason, and it's real data and people are seeing real results, so I just wanted to share that with everybody. So I hope that was helpful for people to see why our customers are using our products. I do wanna close with just a personal note. Obviously individual results are gonna vary. I personally have been using a CBD tincture for 10 years now since I got started in the category at Charlotte's Web. I love it. It helps me immensely with my nighttime routine, but I just want to be clear that, you know, everybody shouldn't expect the same results. If you have any questions, reach out to us. If you have any concerns about CBD around anything specific you want to take it for, I always, always, always encourage people to talk to their primary care physician. No advice from any brand, any influencer, any news story, any top 10 CBD listicle can replace just having a conversation with your primary care provider. So that's kind of how I view it. So I hope that was helpful. Again, just shoot us an email, info@kyotobotanicals.com, if you have any questions, or check out our website at kyotobotanicals.com, K-Y-O-T-O. And, and check it out. So hope you enjoyed this, hope it was informative, and drop a comment if you have anything else you want me to do a deep dive on with this category. And hope to see you on the next.
