Mark MacDonald argues churches get ignored without a clear branding thread, a 3-to-5-word phrase that positions them uniquely for their community. This public-facing message should unify all communication, from websites to social media, and cut through the noise to draw people in and introduce them to Jesus.
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Because our world's noisy, we all learn to ignore what feels irrelevant to us. Your church may be ignored because it's not focusing on a lane that interests your community. We call that a thread. Now, you may have a mission, vision, or purpose statement, but that internally focused idea needs to be converted into an outwardly focused church branding thread. See, a thread gives benefits of attending and compels people to pay attention to you. That thread is 3 to 5 words that positions you differently from other churches and concentrates on solutions that your audience needs. It starts a brand story that includes your congregation and welcomes your community. That thread becomes the foundation for all of your communication. It allows you to be known for something that will unify your ministries and calm messaging. It helps eliminate noise so that by saying less, more people will listen. And once you engage people about something that they need, you can introduce them to Jesus. So let's discover your thread. We have several ways that lead to a complete communication strategy that funnels people from your website, social media, email, and print materials into your vibrant ministries. We do that through our best-selling book, Be Known for Something, coaching retainers, team branding retreats, group learning, or our team can present options for your approval. We do all of this so that you will have a greater gospel impact in your community.
