Churches are losing relevance in their communities. This book introduces the concept of a "thread," a singular focus that sets a church apart, and includes an 80-page communication strategy guide to help churches articulate and share it.
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Pastor, are you struggling to break through all the noise? Have we lost our relevancy? Most churches are declining while our communities are growing. We aren't known for something relevant or needed. So let's fix that. Let's reconnect to our neighbors so that they'll once again listen to our message of Jesus Christ. How? Through a church rebrand. In my best-selling book, Be Known for Something, discover the one thing that you alone should be known for so that your community will actually want to reconnect connect with you. I call it a thread, and it isn't your vision or mission statement. Since I've worked with hundreds through my church branding agency, I've also included 80 pages of how to set up a communication strategy so that you can share your thread and finally be heard. Read the book alone or guide a team through it. I want you to be known for something. Pick up a copy now at Amazon or on our website under the book menu.