Mark MacDonaldSenior Brand Strategist, President, Be Known For Something · Senior Brand Strategist, President at Be Known For Something

What is Church Branding? And Yes, You Need to Rebrand.

4 Feb 2021 · 1 min

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1:21

In this concise presentation, the speaker explains that church branding is not just a logo but the emotional aftertaste and reputation that people associate with a church’s name and experiences. The core idea is that a church’s “brand thread”—what the congregation and community know the church for—should be deliberately discovered and then reinforced through brand standards, controlled keywords, and visual elements. Because the brand thread is built around the needs, concerns, and goals of the audience, a well‑controlled brand appears relevant and compelling, prompting people to listen and engage. The speaker concludes by offering three pathways to a rebrand: individual coaching, a team branding retreat, or a full‑service “Be Known For Something” team to handle the process.

Chapters

Pastor, do you need to brand your church? It may be time. So what does church branding actually mean? It's what you're known for. Or said another way, it's the emotional aftertaste once someone hears your church's name or experiences an online or in-person service. It takes a lot of control to achieve a positive church brand. So what's your church known for? Your congregation and community decides if they should pay attention based entirely on what you're known for. Are you known for the right things? Controlling that answer is your brand, and it's more than your logo. It's discovering your thread, what you're known for, and then creating brand standards to control keywords and a visual brand, your logo, that reminds people what you're all about. Since that church brand thread is based on the needs, concerns, and goals of your audience, A controlled brand will be perceived as relevant and needed, so they'll actually listen to you. Ready for a rebrand? Well, let's get started. We can coach you individually or lead your entire team in a branding retreat. Or maybe you want to engage our Be Known For Something team to do it for you. Let's discover your thread.