Mark Williams-CookDirector, Candour · SEO and AI expert

Google adding big new AI GSC features in the UK (but not because they’re your friend) #seo

3 Jun 2026 · 1 min

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Google is adding AI opt-out controls and new performance reports to Search Console for UK sites, required by the Competition and Markets Authority. Publishers can now exclude their content from AI features entirely, and see impression counts by page, country, device, and hour. Click data and search queries are missing from the reports for now.

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We're getting a couple of huge new AI search features in Google Search Console in the UK. This morning, the Competition and Markets Authority ruled Google must provide site owners with the ability to opt out of AI search experiences. So that's exactly what we're getting, literally a flip switch where we can completely remove ourselves from these features. Secondly, and more interestingly, we're getting dedicated AI performance reports in Google Search Console for Search and Discover. This means you can finally see exactly how often your links are appearing in different AI features. It breaks down impressions by page, country, device, and even to the exact hour. There is a catch though. Right now, Google are leaving out click data and search queries. They say they're gonna add these metrics in the future.