Mark Williams-CookDirector, Candour · SEO and AI expert

Topical authority isn't as important as you think #seo #topicalauthority

15 Jun 2026 · 0 min

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The Vatican's website got hacked and someone posted CBD gummy pages on it. Those pages ranked highly in Google within days, even though the Vatican has zero authority on CBD. This challenges the idea that topical authority is crucial for SEO rankings.

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