A notary signing agent needs to contact roughly four escrow officers to land one signing, since each EO handles 30-40 signings monthly. The framework: visit one EO daily, pair it with an immediate reward like a glass of wine, and tell family members to hold you accountable. Make the habit itself the goal.
Chapters
Habits create results are thinking about behaviors that we can shoot for that's going to get us one signing a day. One escrow officer equals roughly 30 to 40 signings a month. If an escrow officer has a job, they have to be closing a minimum of 35 or they no longer have a job. So one escrow officer to a notary public loan signing agent should be a light bulb of there's 30 to 40 opportunities you can give me to get a signing. So how many escrow officers do you need to talk to to get one to use you? Let's call it four. So we got to talk to four escrow officers for one to use you. So your behavioral goal to get one is four EOs you need to visit. So if you know you have four EOs, you need to visit in a week. Your behavioral goal is visiting one escrow officer every day. The reason that we do not accomplish our goals is because we do not like delayed gratification. So what if you could create a way that it's not delayed gratification of the goal, but you can create rewards. All the efforts that you're doing, let's say after the end of the week you visited your four EOs, there should be a reward for that. I don't get to have a glass of my favorite wine unless I get four escrow officers. So the first hack on keeping straight with your new behavioral goals is rewarding your new behavior until what you're trying to accomplish becomes the reward itself. So the second thing to do to hold yourself accountable is, is to tell somebody you would feel terrible about letting down. So you got a 12 year old son. You're like son, daughter. Dad's gonna go to an escrow office four days a week. I want you to check back in with me at the end of the month and see if I've been to 20 escrow offices. How crappy you're gonna feel when you can't tell your own daughter or son that that actually follow through with his behavioral goals. What I'm gonna end with is, is this goal isn't falling in love with following up. The goal is creating a habit of following up after you met a realtor at an open house. It's not about you falling in love with marketing. That's not the goal. The goal is creating a habit of marketing habits create results.
