MAKE $200 PER HOUR APPT 💰 Proven Notary Marketing Scripts and Tips!

Hi there. I'm Mark Wills, educator of the loan signing system. I teach thousands of notary public loan signing agents across the country how to build a successful notary business. And every Monday I go live on Instagram to coach notaries one on one. So if you're looking for coaching on how to market your notary business strategies that are working in today's market and find solutions to problems you're currently facing, then these live sessions are for you. In fact, here's the latest episode. Make sure you take notes so you can implement these strategies today. Z Nickels the one.

It's been so long.

What's up?

I'm not working. Look, I'm working.

Good. Talk to me. What's up?

Hey, listen, Mark, I, first of all, I miss you. I miss the family. I'm still here, guys. I've been out here in the streets, although I have not been on social media. I'll be back soon. But listen, I have not marketed in 90 days, Mark. My box is flooded. But I don't want to lose my momentum because you remember, direct is where for me, I want to go direct. Right? It's my choice. And so I need to get out here. But then it's hard to, you know, you're one person to market plus work. What can you, you know, advice you can give me pushing in October because I'm still working, but I want to get out here and knock on these doors too, you know.

Okay, so here's what I tell every student who's in your position. There's a refinance boom coming. You're feeling it a little bit with your signing service business, but you will lose money if you don't do what I'm going to coach you on in three seconds. Okay? But I want you to make sure you understand that like you can be, you can always make the short term decision, I want the money now. Or you make a long term decision that I want more money then. And by the way, when you go direct and you're slammed with direct, the next moment is going to be how do I take a step back to build my signing service? So this happens at a couple moments in your career. Here's my coaching. My first coaching is you cannot have a scarcity mindset, right? So many notaries and you're falling trapped to that. How do I know you're falling trapped to that? You are taking signings as if you don't believe that they'll be a signing tomorrow because of all the effort you've done. So what do you do. You hoard everything that comes in today in spite of the business you want to earn tomorrow. Okay? So the first thing I tell new students in this position where you're marketing has done so good, the relationships you built with signing services are keeping you busy that you're almost giving the excuse I'm too busy to market. No, your mindset is I have a scarcity mentality that if I don't take this appointment, this signing service won't call me back tomorrow. So what you're not trusting is your relationship building. You're not trusting is there's going to be another signing tomorrow. So that's me helping you lean into abundance versus scarcity. It's really trusting the effort you've already put into your business. Okay, so I'm gonna, I wanna shift you over to abundance, away from scarcity. Okay? Now that I've done this, this is what you do. Literally tonight, this is what you do.

Okay?

I want you to go home and I want you to look at your previous 30 days. Okay? And I want you to look at your schedule. And then based on your schedule, I want you to notice a pattern in which what days and what part of the day am I the slowest? Gotcha. That's what a lot of notaries don't do. Take the historical data of the previous three days. You're gonna make oh my gosh, every Monday from 8 to 9, I have nothing from every Wednesday. You know, the four Wednesdays last month? From 1 to 2, I was empty. And then, oh my gosh, every Friday from 10 to 11, I had nothing. But the first thing I want you to do is recognize the patterns in your schedule where there is no signings historical. Once you identify those times, then what you say is from 9 to 10 on Mondays, from 3 to 12 on Tuesdays, whatever your schedule shows you. Gotcha. I am not going to take a signing and I'm going to mark it. Gotcha. I do not care if there's a $500 signing come through that is from your house. When you time block, you have to do it. This is where notaries, this is where unsuccessful people fall. So once you historically find out, the odds of me actually doing a signing in that time is pretty low. So that's why I've dedicated Monday 9 to 12 for marketing. Because what you're doing Z, is you're creating habits. By the way, this conversation is very normal with amongst all of our successful students.

I'm happy to be in this place.

So I'm okay, but I Was like, relax.

Yeah. This is cool, man. In conclusion, there's three steps. A scarcity trust, relationship trust. The fact you've done enough work that you're going to get a phone call tomorrow. Okay. That's first thing. Second thing is recognize the patterns in which you were slowest. Got it. And those slow times are where you pound the pavement like you're doing now. And you do not care if you get the biggest signing in the world. If you mind blocked it from marketing. Marketing is what you do. And that's what successful people do, by the way. Gotcha.

I love it.

Yeah.

And you know me, I'm super focused.

I just needed a direction.

So I'm ready.

I'll tell you how it goes next.

Yep.

I'll let you know how it goes next month.

Scarcity trust your relationships.

Yeah.

Time block only. Let's go. Till next time.

See you later. Bye.

I'm so proud of her. It's incredible. So look, I mean, there might be a handful. You guys are in the same position as he is. You're like, mark, I came from nothing. Meaning that I wasn't a notary public loan signing agent for this business. Now my phone's ringing off the hook. You are holding on to all this business, not realizing holding onto that business is preventing you from the next step in your business. So do what I just taught Z. Let go of the scarcity, turn to abundance. Trust those relationships. Once you move from scarcity over to abundance, then you go look at your, your calendar of the past 30 days. Where have I historically been the slowest? Look at the days, look at the times. Then the next 30 days, you fill those exact times that are slow from signings. And that now becomes your time block to market your business directly.

Hi.

Hello. How are you? I'm amazing. How are you doing?

Good.

Hey, talk to me, girl. Your name, where you're from. Let's have a call.

So My name is Ms. Soleil. I'm from Phoenix, Arizona. And right now I feel like I'm getting business, but signing service business. I started late September. September 26th, and I did 10 signings so far.

Okay, so I'm guessing you're a loan signing system student.

Yes.

Okay. Are you an error free signing agent?

I did have an error. Yes, I did.

Out of 10, how many, how many times do you miss something? Out of 10 closings? No.

Out of 10 closing. This is like the second time that I've had like an error.

And out of how many closings?

Out of the. Out of the 10 that I did. So it would be two out of the 10.

So you're batting 80%.

Okay.

That means you're a good notary public loan signing agent. One more time. Are you a good signing agent?

I'm a good signing agent.

The reason I want you to say that was not just a raw, raw, raw you up, but it's time to go direct. I want you to feel like you are letting down the title offer us who, who doesn't know you exist.

Okay.

Because when I can get you into that frame of mind, then you go tell you when you're a notary. Because listen to me carefully. The signing agent who makes the most money just tells the most people. It's not rocket science. It's getting you out of this mind block that I'm not ready for that next step. That's the coaching here. The coaching is like you know you're good at what you do. Okay, you just told me that. Right?

Right.

So if you know you're good at what you do, I need you to repeat it to yourself. So you go, you know what, Mark, you're freaking right. I need to start going to title companies. Because the only reason my students don't go to title companies because you truly don't have this voice in your head saying you're amazing at what you do. Like, you gotta be like, dude, I'm good at what I do. It's about time everybody knows I'm a signing agent.

Yes.

Because look, Irene, are you going to the meetup this weekend? Because I'll be in Phoenix.

Yeah, I'll be there. Yes.

Good. So Irene, Irene's not better than you. She's just told more people than you.

Right.

But the only reason she has told more people is because she has a self belief that she's the best notary for anyone in Arizona. You. We all should have that same self belief.

Okay?

Because remember, there's, there's signing days and there's marketing days. There's no such thing as slow days, okay? You either have closings or you're marketing girl. So like right now, when we get off this call, all you're doing. Now let me give you a little script for everyone to say. It's very easy. So this script's very easy. High. I am a local notary public loan signing agent. I see the way rates are trending. So when you're local, when your current notary gets busy, I'd love to be the backup.

Okay?

That's it.

Perfect.

That's it.

That's it.

And then you use the rest of the script in the course to prove you know what you're doing. For the first time in three years, we actually are solving a real problem. They're going their current notary is going to have more business than they can actually handle and now they're going to need backup. So that's all you say.

Okay.

So it's like, hey, I know where the rates are trending. So there's never been an easier time to enter conversations. Very relative. And the question is, when they need a backup, are they calling a signing service or are they calling you?

Right. Okay.

Next week you say the same thing. Hey, it's me again. Check in and make sure you're back up. They're like, oh my God, you're the sweetest girl ever. Let's just give you a signing now. So does that make sense? I mean, marketing, it's all about believing that you deserve the business you're asking for. Okay. That's why the coaching right there was like, say it with me. I'm a good notary.

Yeah, I am.

Then, then, then it's time to tell everybody. Okay, does that did that.

I can do that. Yeah.

So when you know you're good, you just tell people. Like, look, I, I know I'm good at coaching people. I'm not arrogant yet I'm confident. And I want you to be the same thing. Like you're good at what you do. You're not walking in there saying you're better than their current notary. You're saying, hey, if you need somebody, holler at your girl. You do that to enough people, you're going to get business.

Okay.

Not every notary can meet every appointment, even right now, like their best, their favorite notary has a 6 o' clock in Scottsdale and they get 6:30 in downtown Phoenix. That notary cannot be at both places. And the only way you get hired is you can tell enough people your notary in some situation pops up. So lady's my girl.

That's all I can do.

Okay. You're amazing. And I'm gonna see you. I'm a hugger girl. Okay.

Okay, I'll see you here soon.

Bye.

Thank you. Bye.

You're welcome.

My goal is to go direct.

Good conversation. So as of today, how come we haven't gone direct? What is the roadblock? I'm trying to help you somewhere. So what is the roadblock? Me. Okay, cool.

Hi, it's me.

I'm the problem.

I love you. I love you for saying that. So I want to go. So where is. Because I want to coach you, girl. There's nothing more than I want than seeing you make a ton of freaking money in this business. So what is the specific roadblock that I can help you with?

I would say the follow up process, like making sure to have my systems in place. Because without that I feel like, okay.

Okay, I got, I got. I know I can coach you. Okay.

Yeah.

So what I want you to know is this, that being scared and nervous is okay. Not only is it okay, every single student who was new was scared and nervous. What is not okay is creating reasons not to do it scared. So all I heard was somebody said, oh, I don't have my follow up processes in place, so therefore I'm not going to go market. But what you're really doing is you're creating narratives that justify why you don't do it scared. Ooh, was that deep. So you need to, you need to check yourself when you do that. Okay. And so why I started off with that everyone was scared. Everyone still is scared. It's not. The successful people don't get scared is that they don't let the nerves hold them back from doing what they want to do. That's the difference. And so you just got to learn how to do it scared. So what I want you to do this afternoon is I want you to do it scared one time. Okay. One time.

Okay.

I don't care if you don't have a processing because the win today. So let me make sure I say this to you and everybody who listening. The win today, when you first market, the win is not getting a signing. What is the win? What is the win doing?

Is scared.

That's it. Notary public loan, signing agents go, oh my God. Well, that sucked. Well, why are you judging it based on the outcome? Judge it based on the fact that you did it. So my point is this afternoon, the goal isn't to get a signing. The goal is to let yourself know that you can do this and you'll still be breathing when you walk out.

Yeah, like I'm not to die. It's gonna be okay.

And so when I say go today and do it because I want you to realize, like, everyone's scared. Like everybody. But you're not alone. I'm just like you. And so you gotta do it scared. That's all I do. I don't let my nerves hold me back from doing something that I know I'm supposed to be doing. Did that let me stand.

I love that.

Absolutely is what you're supposed to Be doing. Yeah. Okay. So with that being said, you're gonna do it Scared you're gonna DM me? You may mark. I'm still breathing. I'm just gonna be a big. Let's go. So go get them and I'll see you this weekend. Okay?

Okay. Can I share one win?

Yes.

So I did have a meeting with a friend, a mom friend of mine that goes to the same school that my kiddos go to and she's a realtor. We had a coffee date on Friday and she's actually going out on her own and she has some escrow officer friends that we are all gonna like link up together. So.

Let'S go, let's go. Congratulations. I win is massive, by the way. And the win this afternoon is gonna be just a massive quick hack. You ready for the quick hack?

Yes.

When you first get scared and you do it, I tell every student, don't go to the title company one block from your house. Do it 45 minutes from your house. Because if you bomb, you want to bomb away from where you live, not where you live. That coaching makes sense. So yeah, title company like in Peoria, I don't know. I'm made up a town in Arizona, but on the east side. That's right. And just. And just 45 minutes away makes sense. So if you ball, you're like, well, that sucks. No, it doesn't. Today it's all about reps. Okay.

Okay.

All right.

Hi, my name is Stephanie. I'm a notary. Well, of course I'm a notary. But I am here from Bakersfield, California and I have one quick question. I know you were trying to leave, but social media marketing, how do you know about that? Like Instagram and Facebook, I love it. Okay, so I need a lot of help. I. When I get busy, I tend to really from social media and I've honestly noticed that I haven't posted in like two months.

Right. I'm going to answer this on the way. Secure signature girl, you were like, so try to get back in. But I want to try to answer the best I can. So Mark and social media marketing, where do I stand and how do I feel and what are some tips? Number one tip for social media is realizing it is more of a relationship building tool than it is a lead gen tool. Now. I didn't say that. It's not a lead gen tool. Did I say that? No, I did not say that. But what I did say is as a signing agent, it's more of a relationship building platform. You just go to an escrow office, you meet an escrow offer. So you connect with her on LinkedIn, you connect with her on Instagram and then you see her on Instagram, she gets from Disney World and you comment on that. Oh my gosh, Disney World looks so great. Maybe they make a post on LinkedIn about how interest rates are going down. Make a post on LinkedIn on make a comment on that post. What you're doing. Social media allows you to be in front of somebody without you really being in front of them. So every single person that you come in contact with that could be a possible lead or is a current client you should be connecting with on social media on some platform. And every single time they post, you're engaging. Now you also have a direct message source to them. So social media should be used as a relationship building opportunity. Again, it can be used as a legion, especially if you're using LinkedIn but that's a whole different conversation. And we do have courses within loan signing system for social media marketing. But right now on Instagram I didn't hear Stephanie's full thing because she kept breaking up is the best part is you don't need to be posting every day. What you should be trying to do is engage with the people you have added engage with the people who are. You've been meeting at networking events and you create a relationship. Once a semi relationship is created, you go to the DMs and you start a deeper relationship. Love to come by your office and say hi, we love to be the problem to your notaries if they ever get in a bind. But you start with trying to create a relationship by commenting on posts, liking posts, interacting, engaging. Then you move to a message and then from message you move to an in person meeting. Now the in person meeting isn't as weird because you've actually been some going back and forth on engagement.

So I just want to start with some wins first. I almost made $3,000 this month.

$3,000. How's that feel?

It feels good. It feels good. It's been a long journey. I don't know if you remember my background but you know, during the refi boom I was like killing it, making good money. Then I had to go back to work and got a new position where I couldn't go out anymore. So all my connects kind of went away and so I kind of had to start from scratch again. And it's been so hard because I wanted to start from. I wanted to go straight to escrow because I was doing SS and I Had some escrow and I was marketing and everything, and nothing was really happening. So I was, you know, looking at your videos on the complete mentorship. I, you know, was trying to follow. The one with the relationship builder.

Yeah.

There's one company where I have to ring the doorbell every time and somebody has to come far away to answer the door.

Yeah.

They know me now. The problem, I feel that the. What I'm concerned with is I don't like to go in without anything in my hands. And I did it once or twice to say, hey, I just don't want you guys to forgive me. I'm trying to build and literally make connections, like, real connections, you know, like, how's the family? How you know? And it's not happening.

Yeah. Okay. First off, let me just. You've given me enough so I can help you. But the first thing I want to do is acknowledge the effort. Like, girl, so many people don't put this effort. And you are. I promise you, you're having invisible growth. I promise you, it's not going to go in vain. All those contacts will get busier over the next 30 to 60, 90 days, and they're going to remember your efforts. So you're not doing it in vain. I know you want it to go now. We all do. But I just want to make sure that in this specific time in the market, I couldn't have said this six months ago. Yeah. But I can say it now. So I want to make sure that you just are validated and don't give up. Okay. Okay. Let's get some more coaching now. Okay. Are you sending out like a Monday morning email?

Yes.

Okay, so my point is the Monday morning email will create those relationships you want. So let the digital marketing do what that does. So I wouldn't lose too much. I wouldn't get too discouraged about you feel like you're not making a connection. I mean, UWM said we're already in a refi. Boom. Which means he has more applications than he does processors. So we're there. So now just remember, at this point, it's top of my marketing. So just continue to do what you're doing, knowing in 30 or 60, 90 days, there's going to be more business than there are literally notaries like Covid. Okay. Okay, so it's me again. You remember. I know you have a great notary. I'm just here as a solution. If your great notary gets too overwhelmed with business, that's it. You're just top of mind marketing right now. I want you to go into every title company and say the same pitch. I know where rates are going. I need to write this down. Same pitch. Okay, I'll slow down for that. Again, I hope everyone heard that. It is literally you walk into a title company and you're like, hi, I'm really the local notary public loan signing agent. Just here to give you my card because I know where rates are headed. Okay. And if and when you get more business than you have for your current notaries to handle, I would just love to be the solution. Have a great day. That's it. And I want you to do that with every title company in 45 miles in a circumference around your wherever you live. We're going to hit a point like Covid where there is literally there are, there are less notaries who are currently in the industry. How do I know this? Because I get the NNA certified notary public loan signing agent list. There are less notaries currently who are certified notary public loan signing agents then there's been in five years. So.

Oh wow.

When the boom happens, there will literally be a shortage. Your job is to make sure everybody has your card at that point.

Okay.

Right now the truth is they're not overwhelmed, but that's going to change in 30 or 60 days. So your job is just to Greg, go out and tell everybody and sound educated where you're literally saying I know where the rates are trending. Like that line alone lets them know you're more than just a notary. Right. So you're like, I know where the rates are trending. I know we're at two and a half year lows. Like I would incorporate this in your conversation. I know we're two, two and a half year lows as we speak. When we get to like three year lows, I know you're going to be overwhelmed and so I just give you my card. That's it. I'm not here to ask you for anything. I'm just here to let you know is like if your current notary gets too busy, I'm your girl and you're going to do that. 50 title companies within 35 to 45 miles of your house and I promise you there'll be a halo effect of you getting business now. Then when that boom hits, you're going to be busier than you ever been. I hope you got value from this one on one notary coaching session. Make sure to attend the next coaching session next Monday on my Instagram page. And if you're ready to get started on building your notary business. Click the link below to join the loan signing system today. If you like this video, hit like. And don't forget to turn on the notification bell so you don't miss the next episode. And as always, make sure you subscribe to this channel for more content. Just like this. Let's go.