Mark Wills shares how to stand out as a notary signing agent by building deeper, more personal relationships with clients instead of treating interactions as transactional. The focus is on moving beyond surface-level connections to become someone clients actively choose and return to.
My current direct clients, they do use me, but I have a hunch that I'm not their preferred notary still. And I'm still trying to deepen that relationship. So my question is, any tips you can help me on deepening that relationship? Aside from the superficial, hey, how are you?
You know, how do you understand, I hope everyone's listening to me. Is the key to business is stop making business relationships business. Business relationship should and could be personal. So you're asking me, Mark, how do I deepen relationship and stop making it surface level? We know. Why aren't you asking out one of your clients out for like drinks on Friday night, happy hour, maybe going on a hike with you and your wife on Saturday morning? Like, why are you stuck on this fact that I can't make this business relationship personal? So the answer to your question is stop asking surface level things. Stop saying, hey, how are you? You're like, hey, how was your soccer practice weekend? Oh, my kids were doing this. Oh, my wife's doing this. Oh, whatever. Like, the moment you stop making the conversations business like, is the moment the conversations become real. And I think that's a little bit of when you're a new business owner, you almost feel like it's unprofessional to tell them about my bad day. It's unprofessional to tell them about how I got a flat tire. It's unprofessional to tell them like how my wife and I are going out to Ruth Chris for her anniversary. Maybe it's more talking about something personal with you. Does that make sense? The moment you take a relationship from business to personal, the moment it becomes deeper. So stop making things so surface level. Start making things more personable and they're going to want to do more business to you. The reason that you were number two or three or four or the back of the backup is probably because you are still just a notary and you're not a friend. The only reason you're getting repeat business is because you're not making errors so you know that you're a good notary. That's not in question. So how does a notary go from the third position to the first position is by creating real personal relationship. It's not doing the job better because you're already doing the job good enough to get the phone calls. You're just not getting the number one slot because you're choosing to keep the relationship all business. Does that make sense? They want to get to know you. You're just not allowing them to get to know you, and so therefore, they feel weird to say anything personal because you haven't said anything personal. Build relationships through authenticity, and then your business will grow. That's the coaching I want to give you today. And that is the key on making a business relationship deeper and. And not so surface level. How was that coaching today?
That's awesome. Awesome. Mark. Thank you so much. Yeah, I'll definitely implement that beginning of this week now.
Hey, I'm proud of you, brother man. And the key here in next quarter is wrapping up Q1 as you get through more direct business. So start digging deeper, not to go so wider and build your business. Let's go.
