Mark Wills shares strategies for notary signing agents to use the holiday season for building client relationships and landing more jobs in 2025. He emphasizes early marketing, follow-ups, and personalized outreach to grow your business during the holidays.
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You need to leverage this season to start creating relationships. There will never be an easier time to market your business direct any time of the year outside of this.
Why?
Because it's the holiday cheer. It's not weird when you walk in and say, happy holidays, Happy holidays from your local signing agent. It's not weird. Know what most notaries do during the holidays? They take vacations. They spend it with their families.
They.
This is where you separate yourselves from all the other notaries. If you're one of those people like, look, I need an excuse to go in somewhere. I need an excuse to enter a conversation. This is the time. So this is the best time to market because most people take the time off. I need you to lean in. Most people go, oh, I'm going to start my New Year's resolutions in January. I need you to go in this week. Because if you go in January 1st, you're going to be competing with all the other notary public loan signing agents who have the same New Year's resolutions that you do. This is the moment you go all in. Not June, January 1st. We're going to make a game plan today. I'm going to have you plan it out over the weekend and then Monday you go ham. The number one thing to understand is what is our goal? Your goal is not to get a signing. Your goal is to start a relationship. I think the word marketing gets you a little bit intimidated. When we've created relationships our entire life, that's all we do in our business. Whoever creates the most authentic relationships makes the most money. So what are you trying to do this holiday season? You're trying to create authentic relationships. Relationships. So the first time you market is just simply an introduction to start a relationship. So why is the holidays the best time to market your business? It's because you have three natural follow up moments. You're going to go in right before Christmas and right after New Year's. There are natural touch points for follow up. You say Merry Christmas before Christmas. You say Happy New Year's after New Year's. It's a natural follow up sequence. So that's why we got to take advantage of a holiday season right now. Remember, the first touch points is going in to create a relationship. And I'm going to teach you how.
To build on that in this training.
The biggest problem notary public loan signing agents make, listen to this carefully, is you market when it's busy. You don't market when it's busy. You market before it's busy. So you can be busy the moment it gets busy. There are three buckets of prospect of people you need to talk to this holiday season. The first bucket is people you've never marketed to. The first interaction is you setting up the follow up. Humans like familiarity. You're not familiar the first time around, but guess what, you're going to be the second time around. Your first meeting is just collecting information that you can cement on the second follow up. Second follow up is key. But again, what makes the holidays amazing is we have a natural follow up. Like a very natural follow up. That's why you got to take advantage of the holidays now. This is relationship building season. Realtors do it, lenders do it, car salesmen do it. Everybody's not the only one. So second bucket is the follow up. Then there is a third bucket. The third bucket is someone who's given you at least one signing the past year. This is where you use the philosophy it takes money to make money. You need to make your clients feel appreciated during the holidays. The best way to buy gifts is based on what they actually like and do. So I'm always keeping tally of what someone likes to do. Like a lot of people try to separate business relationships and personal relationships. They're all personal folks. There's no such thing as the business relationship and personal relationship. Your job is to make business personal. And when you can turn your business.
Relationships into friendships, everything changes.
So there's three buckets. We got new clients in the market too. We have follow up clients and we have clients who have got at least one signing with. Do we all understand the different buckets and what we do? So the holidays is a great way to get in front of somebody who used to give you business and you're just coming in with authentic gratitude for the signings they gave you eight months ago. I'm going to end with two things.
The first thing I want to say is thank you. I know there are so many options for signing agent training. I'm not the only guy out there. So the fact that you trust me with your journey humbles me, makes me full of gratitude. You guys affect my family more than you'll probably ever know. So from my wife and my son, thank you, thank you. And from the entire loan signing system team, thank you, thank you, thank you, thank you.
So I end every, every conversation with.
The same same thing. And I'm going to say it again because I need you to really understand what I mean by this. And I believe in you so much.
But why do I believe in you?
Because I know how hard it was to get to this point. There were so many reasons why you could have thrown in the towel. There were so many reasons why you could say, you know what, this business isn't for me. But you blocked out the negative voices. I need you to start recognizing that in yourself.
Because when you do, you'll stop being.
Afraid to tell people that you're notary.
The notary that makes the most money.
Just tells the most people, man.
Let's stop overthinking this business. So I'll remind you every single time you get on a live together how awesome you are.
90% of America works for 10%. You have the audacity to believe you can build something from nothing like that is amazing.
The courage, the bravery that it takes.
To be an entrepreneur.
So when I say I believe in you because I know what cloth you're cut for from, I need you to.
Start knowing what cloth you're cut from.
It's now time to lean into that. Go tell every single person where you.
Live that you are notary public loan signing agent and you are their best option.
So when I say I believe in.
You, man, it's just not some rah rah rah speech. It's the freaking truth. So I end every single one of these with the same saying. I believe in you, man, but I.
Cannot believe in you more than you believe in yourself. Let's go. I'm out of here. Be blessed. Happy holidays. Build a business. I know you can. Bye everybody.
It should we stay at home. It feels so good. Yeah, it's Christmas time.
