Chanel Hernandez makes $350,000+ a year as a notary using follow-up marketing. She relies on personalized email, phone calls, texts, and social media to build trust with clients. Face-to-face interactions and consistent presence are what actually generate the business.
Look, we all know you're not going to get a signing very first time you meet somebody. And so I want to kind of dig into your follow up process.
Follow ups will vary. The follow ups will vary on how I met the person and how they gave me their information. So if I met the person at a title company, it'll typically be an email follow up or even an in person follow up. And if I met somebody at a networking event and they gave me a business card, the process is pretty much the same. Maybe a phone call follow up. If I met someone in person and they gave me a digital business card, I'm going to text them them. I'm not going to call them, I'm not going to email them. If they gave me their social, then I'm going to follow them on social. My follow up will be on social. Face to face keeps me top of mind in person. They really feel my energy. I look them in the eyes, I make them feel important. They know that I'm connecting with them and they see that I understand the industry. They see that I eat, breathe and sleep real estate. So they really get to understand that I know what they're going through and that I can help them.
What I love about your old school approach, which is kind of what I built my business on. Right. And that's what I've taught in lss, is it's a really, the more you're in front of, the more they know I can trust you in person. Right. Know I can trust is how we all make decisions to buy stuff. And I loved your just pounding the pavement going in and, and making sure they see your face all the time. Not a wrong or right way, but I know when we are talking you're like, I just want to be in front of people as much as I can. Me, I want Chanel Hernandez to be in front of many people as I can. So they really had to get to know me.
