Mark WillsYour personal notary loan signing agent coach - 24/7!

Should Notary Signing Agents Market Their Business During The Holidays? 🤔

4 Dec 2024 · 1 min

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1:02

In this motivational presentation, the speaker urges notary signing agents to seize the holiday period as an optimal time to market their services and build relationships. The argument is that many notaries take vacations during the holidays, leaving a gap that proactive agents can fill. By reaching out now—rather than waiting for New Year’s resolutions—agents can avoid the surge of competition that typically begins on January 1st. The speaker proposes a concrete action plan: spend the weekend devising a marketing strategy and then launch it on Monday, using holiday greetings as a natural conversation starter. The overall message is to leverage holiday cheer, differentiate oneself, and act immediately to gain a competitive edge.

Chapters

You need to leverage this season to start creating relationships. There will never be an easier time to market your business direct any time of the year outside of this. Because it's the holiday cheer. It's not weird when you walk in and say, happy holidays, Happy Holidays from your local signing agent. It's not weird. Know what most notaries do during the holidays? They take vacations. They spend it with their families. This is where you separate yourselves from all the other notaries. If you're one of those people like, look, I need an excuse to go in somewhere. I need an excuse to enter a conversation. This is the time. So this is the best time to market. Because most people take the time off. I need you to lean in. Most people go, oh, I'm going to start my New Year's resolutions in January. I need you to go in this week. Because if you go in January 1st, you're going to be competing with all the other notary public loan signing agents who have the same New Year's resolutions that you do. This is the moment you go all in, not January 1st. We're going to make a game plan today. I'm going to have you plan it out over the weekend, and then Monday you go, ham.