Mark Wills talks about building a notary signing agent business, stressing that you need to think like a business owner, not just a notary. He covers mindset, goal setting, and self-belief as the foundation for profitability.
Chapters
So I've been training signing agents for about six years now. So my sample size is pretty large. When I state that what I feel the biggest reason notaries fail in business is because they're not a business owner. So many of you guys just see yourself as a notary, you see yourself as a notary public loan signing agent, but you don't see see yourself as a business owner. If you cannot tell me how much money you spent in gas last month, you are not a business owner, man. That's the truth. If you cannot tell me how much your advertising expense was last month, you are not a business owner. You are somebody with a glorified hobby. And that's the difference between signing agents and notaries who make money and serve their communities are the signing agents and notaries who are, who understand that they run a business. And when that clicks, I promise you, your business changes. So to be a business owner, you have to learn some. What I believe are some fundamental differences in the way a business owner reacts, thinks and does. Let's talk about all these in segments. So self belief. I don't know who needs to hear this, but you are deserving of, you are worthy of success. Two of times I get new students, you're like, Mark, I just want to make $500 as a signing agent. That'd be great. The reason signing agents and notaries set goals so low is because they don't believe they can breach bigger ones. Sit on that for a second. You want to make more than 500 bucks a month, but you're just telling yourself that because in case you don't, you don't feel bad. So I want to let you know right now, is it worthy and deserving of the success that you asked for? A good notary, a good business owner understands that I am worthy of the business that I'm asking to have. I want you to feel that for a moment. Some of you guys are getting nervous about talking to a title officer. By the way, I teach notary public loan signing agents. So for the non signing agents, I'm gonna try to make this as general notary focused as I can. But there's so many parallels to being a notary public loan signing agent and it's realizing that you literally are worthy of whatever you're asking for. You're deserving of success. All those narratives that we've had behind us, they need to stop and they need to understand that you are beautiful, you are perfect, you're worthy of every single thing you're willing to work for. So something I want to teach you right now is beliefs are nothing but the same thought on repeat. Say that one more time. Beliefs are nothing but the same thought over and over and over and over. Thoughts are things. That's right. Amen. Yes. Let's give it a yes. So what I'm trying to show you right now is if you can control your thoughts, you can change your beliefs. The only reason you're Republican or Democrat or love Tesla or hate Elon Musk because you told yourself 40 million times of the same thought over and over and that becomes a grounded belief. Does that make sense? So if you can change your thoughts, you can change your beliefs. If you can change your thoughts, you can change your beliefs. Mark. Well, how do I change my thoughts? I've had the same narrative on repeat all my whole life. I'm not worthy, I'm not deserving of a six figure business. I'm not worthy of a $500 a month part time notary business. So the way you learn how to do this is through an exercise I'm gonna have you do right now. I want you to write down three things right now that make you great. No one's gonna read this but you. So get vulnerable. Three things that make you great. Do that now. Alright, cool. So first off, how good did that feel? To feel okay, to feel good, to talk good about yourself, it's okay to see out loud how great you are. But there's science behind what I taught you. I geek out on stuff like this. And so there's something called encoding. So encoding happens is when we write something, the thought transfers to our brain in a manner that nothing else that we do can achieve. And so all our memories are stored in something called the hippocampus, which is kind of the back of your brain. It's where all your memories are stored. And so every single time you have a thought, they all get stored back down. Your thoughts turn into beliefs. So how do you get all the negative narratives out of your head? It's by writing down every single day how great you are. I didn't say type, I didn't say write it once and say it three times in the mirror. Four times a day, every day, I want you to write down three or four times. Because if you write it down because thoughts become beliefs. So if you are doubting yourself, the way you do it is start writing things that make you great. It's called the encoding process. And eventually what will happen is you'll actually start believing it. And like, while I am good at being a notary, I do deserve the business. I'm willing to go 60 miles for a $10 notarization because I want to do whatever it takes for my clients and I serve my. But you need to remind yourself that you go 60 miles for 10 bucks and lose money just cause you build relationships. You need to remember that the encoding process is real and is backed by science. So every single day I need you to write down these three thoughts and add to it. Because if you don't believe you're not the best, you need to start writing you're the best until you'll literally believe you're the best. Let me give you a little bonus tip real quick. So this is also how you overcome rejection, right? Let me go. You let me go. I've got a little sidebar on here. It's a little different than Business Owner, but the encoding thing works so well. I want to teach it that we're all scared of rejection. So why are we scared of rejection? And again, I geek out on stuff like this. It's because our body is constantly in flight or fight mode. And so when we feel scared, our body doesn't know if it's because we're scared of the word no or or if we're literally standing on the edge of a cliff, our body reacts the same way. So when I have a student tell me that they're scared to death to walk into a title company, I know they're literally feel like they're scared to death. And so if you're scared of rejection, this is how you overcome it. It's the same concept of encoding. So let's say you walk into a title office or a networking event and someone just said, you know, we have you're not a good notary, whatever it may be, and you walk out just dejected and discreet. Discouraged. You go into your car or wherever you are and you write down what makes you great. The more times you write down what you're great, then all of a sudden the negative feelings and thoughts go out of your mind. Does that make sense, everybody? So this encoding process is proven by science. I tell all my students, knowledge is power is not true. Applied knowledge is power. So you need to learn. All the things you learned this weekend need to be applied and learned, especially this. So the next time you have something that goes wrong and you're feeling discouraged, your obviously use the encoding process to get rid of negative thoughts that are inside your hippocampus. So before we move on to the next topic, business owners have an utter belief in themselves. The one thing every single business owner has. Every single one of my students who make a lot of money know they're a good notary public loan signing agent and some of them know they're a good notary public loan signing agent before they even do a signing. Business owners understand that they are worthy and deserving of the business they're asking for. Business owners set goals that are so lofty because they know they can get them. They don't set them so low. I tell my students, you shouldn't be scared of setting a goal that you can't miss. You should be scared of setting a goal you can actually obtain because that's how business owners think. So self belief is the number one thing business owners have. You got to believe in yourself because if you don't believe in yourself, no one else ever will. So business owner starts with believing in them. When I say I, you say believe I. I give yourself a round of applause. There we go.
