A notary public shares a marketing strategy borrowed from real estate agents: using a calendar to systematically reach out to prospective clients. The speaker argues notaries need to think like business owners and proactively build their client base rather than waiting for work to come.
Chapters
I open up my local paper on a Saturday morning, what do I see? I see a calendar sent out by a local real estate agent and it hit me like a ton of bricks. I need you to start thinking like this. This real estate agent is constantly thinking, what can I do to get in front of prospective clients? What are you doing to try to get in front of lenders, real estate agents and loan officers? I'm not trying to tell you make your own calendar. But what I am telling you is what are you doing? Think about it. So much effort went into this. They had to plan the calendar weeks ago, if not months ago. They had to pay for the time. They had to decide what day of the month they're going to send this out on. The planning a real estate agent takes for their marketing is what should inspire you. What are you doing for this holiday season? What are you doing for the new year? What are you doing for February 14th? Think. What can I do to get in front of my clients? We are business owners who happen to be notary public loan signing agents. You're not a notary public loan signing agent. First and foremost, you are a business owner. A business owner thinks themselves. What do I need to do to get in front of people that can buy and use my service? If that clicks and when it clicks, it is over. Everybody who makes ton of money loan signing system treats their business as a business. I hope that clicked and let's go.
