This Notary Mistake Is Costing You $$$

The biggest reason notaries don't make money with direct business is because they forget to follow up. The science is true. It takes the average person 6 or 7 times to hear from you before they buy you. Be honest, okay? How many times did you have to see my videos before, Mark, I'm gonna buy you? Give me number 5, 6. How many— what they say, how many months? Before you're like, Mark, 4 months, I saw 4 months. How many months before you bought me? 48 months? Geez Louise, 6 months. I mean, by the way, I don't take offense to this. This is how people buy things. I get it because we have to be able to see and hear someone a few times to build that trust and credibility. But usually people need to build trust. Trust comes with communication. And so the number one reason people don't follow up is because people are not using any type of client relationship management tool. So you got to stay organized in this process. You need to set email follow-ups in this process. The CRM is the best thing to happen to your business.