Use My 2023 Marketing Strategy to Get More Direct Business | Guide for Notary Signing Agents

Foreign the best way to scale Your business in 2023 is to actually stick with your goals. Crazy, right? You guys have amazing goals that you have all set for 2023. I got some news for you. 75% of you will will stop some of your resolutions statistically by the end of this month. I do believe you should have resolutions, by the way. I just believe you should learn how to follow through your resolutions. The first reason you quit your resolutions is because you're trying to make yourself like something you don't like. That's why resolutions are hard to keep. The number two reason you don't keep your resolutions is because you like immediate satisfaction. We do not like delayed gratification. So the reason you don't like sticking with the gym is because you're like, dude, I went for the gym for a week, how come I still haven't lost £20? And so because of the delayed gratification, you inherently become discouraged. See, the power of personal growth is learning why you do something and changing your behavior. So what I'm trying to teach you right now is why you don't follow through with your goals. And it's the very basic human instinct of like, I don't like to do stuff I don't like to do. Look, some of you guys are going to marketing Direct is your goal for 2023. But you don't like it. That's the problem. And so in a week you're going to give up. But I need you to kind of understand why you're giving up. Because if you understand why you're giving up, you can make changes so you don't give up. So what is the key of keeping with your goals through the end of the year or more importantly, until you actually reach them? Let me teach you three ways right now, okay? The first way I'm going to teach you right now to do your goals, probably everybody knows, but I'm going to cover it every. Anyways, the number two way to reach your goals most of you are not doing. So make sure you pay attention and number the three way to accomplish your goals is something 50% of you are doing. But the key to doing your goals is doing all three. So the biggest thing I'm going to teach on a macro level before we get into the how to's is understanding. It's never about goals. It's always about new habits. The reason most of you do not keep goals is because your goals are too big. So step number one on the new three step process on reaching your goals or Creating new habits for 2023 is this. It is taking a big goal, turning in a small goal. So follow me. Let's just say your goal this year is to make 50 grand. So your goal is to make $48,000 for a nice even number. Now you have to turn that $48,000 into a monthly goal. So your monthly goal is actually $4,000. So I want you to forget about $48,000, and now you're focused on 4,000 again, because I don't want you to get discouraged from the bigger goal. We're signing agents. 26 signings at $150. It's $4,000 a month. So the new goal is actually 26 signings a month. Does that make sense? It is no longer $4,000. So now we have a new goal of 26 signings a month. But actually, what is 26 signings a month? It is about six signings a week. So your new goal or benchmark is six signings a week, not 26 signings a month. Your new benchmark is not six signings a week. It is one signing a day, six days a week. So your goal now is one signing a day. Does that seem too big of a goal to reach one a day? So do you see how we went from 48,000, which is this crazy goal? You're like, dude, I'm gonna make 50 grand next year being a signing agent. So the key is forgetting all the previous things, because this is how you get discouraged is by thinking about the bigger numbers. So once you get this, once you get a manageable benchmark, what we're going to do is we now need to create behavioral things we need to do to get one signing a day. So we're signing agents, right? We have roughly four major ways to get business. I know there's five. We're going to talk about the fifth in a minute. There are four major ways to get business. Direct business, assigning agents. So we got to start thinking about behaviors that we can shoot for that's going to get us one signing a day. One escrow officer equals roughly 30 to 40 signings month. Remember, if an escrow officer has a job, they have to be closing a minimum of 30 files or they no longer have a job. So one escrow officer to a notary public loan signing agent should be a light bulb of there's 30 to 40 opportunities you can give me to get a signing. So how many escrow officers do you need to talk to to get one to use you? Let's call it four. So we got to talk to four escrow officers for one to use you. So your behavioral goal to get one is four EOs you need to visit. So if you know you have four EOs, you need to visit in a week, your behavioral goal is, is visiting one escrow officer every day. The reason that we do not accomplish our goals is because we do not like delayed gratification. So what if you could create a way that it's not delayed gratification of the goal, but you can create rewards for all the things, all the efforts that you're doing? Let's say after the end of the week you visited your four EOs, there should be a reward for that. I don't get to have a glass of my favorite wine unless I get four escrow officers. So the first hack on keeping straight with your new behavioral goals is rewarding your new behavior until what you're trying to accomplish becomes the reward itself. So the second thing to do to hold yourself accountable is to tell somebody who you would feel terrible about letting down. So you got a 12 year old son. You're like, son, daughter, dad's going to go to an escrow office four days a week. I want you to check back in with me at the end of the month and see if I've been to 20 escrow offices. How crap are you going to feel when you can't tell your own daughter or son that dad actually followed through with his behavioral goals? Hey, moms, I'm going to go to two open houses every weekend for a month. I'm going to check back into you and how crappy you're going to feel when you go and your mom goes, okay, it's been a month. And you're like, yeah, I am. I've been to 8 and you're 4. Your mom's going to be like, great work, son. Great work, daughter. You know what I mean? So the other hack is by telling somebody, you truly don't feel good about letting down of your goals. Like, you can't tell your homie. Your homie's like, okay, cool, whatever, bro, we're good. Like, that doesn't work. It has to be somebody you would feel bad about letting down. What I'm going to end with is this. The goal isn't falling in love with following up. The goal is creating a habit of following up after you met a realtor at an open house. It's not about you falling in love with marketing. That's not the goal. The goal is creating a habit of marketing. The goal for 2023 shouldn't be resolutions. The goals for 2023 should be creating new habits. Habits SA.