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When a prospect asks about pest problems like roaches or ants, their buying temperature is high. Stop the script, have them show you the problem, amplify the urgency, and close the sale right then instead of waiting for them to cool off.

When a prospect asks about pest problems like roaches or ants, their buying temperature is high. Stop the script, have them show you the problem, amplify the urgency, and close the sale right then instead of waiting for them to cool off.
If you're mid-pitch and a customer asks you, "Do you cover roaches?" or "Do you cover ants?" simply respond by saying, "Yeah, we're gonna need to get those taken care of for you. Where are you seeing those?" Have the customer lead you to the problem, whether it's in the backyard or inside the house, build up the problem, and simply close. You do not need to stick to your pitch word for word in this scenario because their buying temperature is already hot. Take advantage of their buying temperature being hot and close them here, not when they're bored and when their buying temperature Is cold.