A pest-control sales trainer teaches reps how to overcome the "spouse objection" by building value and positioning the husband as a household hero. The strategy involves a "bug confession" question to uncover personal details, then framing the sale around the wife's least-liked pest.
This is how to overcome the spouse objection. First of all, if you're married, you know damn well you can make a decision without talking to your wife. But some guy this summer is going to say, oh, I got to talk to my wife. This is how to overcome it. You're going to go, yeah, totally. I hear you 100%, man. Happy spouse, happy house. What's your wife's least favorite bug? This is going to pull a bug confession out of the husband, and then you're going to build a big story on that. Oh, by the way, if you want a copy of my 20-page PDF with all of my word tracks, DM me the word script. Back to the spouse objection though. After you hear all these bug confessions and you blow up that big story, you're gonna be like, dude, at the end of the day, your wife doesn't care who gets this done. And when your wife comes home tonight, I'll let you be the hero. That way you can tell her you got this thing taken care of. Let's not overthink this. If it were a house payment or a car payment, I'd tell you to pump the brakes, dude. But this is just pest control. Real quick though, what's a good number for you? And I'm gonna loop them back in, close up the deal. If you make it a big deal and you totally buy that he needs to talk to his wife, he's going to win. But if you kind of call him out on his shit and be like, dude, you can make the decision on your own, he'll be like, yeah, you're right, I can do this. Be confident. He'll borrow your confidence and he'll freaking buy your pest control. Let's go.
