Austin Maser leads a live door-to-door pest-control sales training in freezing Canadian weather. Watch real pitches, customer objections, and coaching on handling price pushback, qualifying leads with a mosquito severity scale, and closing with immediate contact capture.
Chapters
How y'all doing today, bro? What the fuck does the sign say? Nothing, nothing, brother. Kids and there's dogs in there. Hey, pest control, good to go. Okay, that guy was not interested. We just finished up the Aveda kickoff event and we have a couple hours left for prime time. We're gonna go sling some deals, first ever deals in Canada. Let's do it, beauty! Hey, let's go! I'm the bug, guys. We're doing training today, that's why I have all these guys kind of following me around. They follow around the bald guy. I show them the ropes. I'm sure not— this is not the first time bug guys come by the door or anything like that. Mainly out here, dude, it's just been a ton of ants, a ton of spiders as well. I mean, you know how it gets out here. It's bad. You just gotta have something preventative. I'm sorry, man. Dennis, my brain's fried today and I'm cold. Okay, it's not warm out here. It ain't.
It's butt cold out here and I'm fresh out of beer. I'll be honest, I'm not gonna do this.
What's the main thing holding you back, brother?
Uh, I'm just not that concerned about it.
Money. Yeah, mainly the price. You guys don't have any massive issues. First service, I'll just go ahead and make it a super simple decision. We'll just knock it out for $150. Hey, that's pretty good. That's unfair. Yeah, I'm passing. Okay, dude, you're the man. So I run my sales cycle. That's good, bro. I mean, yeah, for 2 full pitches. Yeah, yeah. Oh, I can keep people at the door.
That's amazing.
The only thing is I got 2 bugs in session. Yeah, right? Spiders. There's progress there. Do you see how like I still go for my clothes too?
I know you're sick.
Yeah, hold that sign.
What's it good number for you? It's a little bit different than watching me on a platform. It's cold. Yeah, you don't get the weather factor when you get to watch it on the course. I do. Hey ma'am, name's Austin Maser. Okay, bye. All right, bye-bye.
Okay.
I'm— I don't sell a lot of doorbell— Ring doorbells, but I mean, at least I tried it. Like, I'm trying it. You see how many—
you try—
you come to the door, come to the door, come to the door. But if we could do it for— honestly, it's not gonna happen. High five, imaginary. Oh, that's cool. I want to take care of the spiders, and, uh, we want to make sure it's an easy, simple decision on the pricing. Instead of doing the first one for $325, I'm literally gonna go ahead and knock out the first one tomorrow for $250. Okay, after that, you're not treating You got 15 centimeters of snow tomorrow. Well, we'll figure out, we'll figure out the scheduling. I mean, we'll figure out what works. The thing is we've got to make sure something's in place, otherwise it does get bad. What's the best phone number to reach at?
Uh, 403.
And I'll go here to files. Give me a second, man. It's cold out here. Uh, we're gonna shoot over an email after the service. Well, if it snows tomorrow, we can't do it. I'll let you know, but we'll work it out. What's a good email for you, sir? Uh, well, I'm not signing up right now, just so you know. Yeah, gotcha.
You could send me info on pricing and I'll look at that and get back to you.
But, um, what's the main thing holding you back? Is it more the service or mainly the pricing? Uh, maybe both. Yeah. Hypothetically, let's say the wife were on board and she's like, hey, we'll try it out. Would you do it if the wife were like, yeah, let's do it? No, it's honestly, I'm not interested. It's okay, dude. You're the man. Thank you. I appreciate it. Hey, thanks for your time, bro. Yeah, no worries. You did a good pitch. Oh yeah, appreciate you, brother. Okay, have a good day. Okay. Okay, so I went the rounds. I did a larger price drop there because I'm like, dude, we just got to get something on the board, right?
I was going to ask you that.
Do you usually do that big of a price drop? Just because I got to get something. I want to get something. I'm like, dude, renter townhome price. I'm like, dude, just like, dude, let's hook them, right?
You also don't want to lose them, right, by doing like a little incremental one or anything.
Yeah, I could have done incrementals, but like I knew that his interest level was pretty low, so I'm like, dude, we're just gonna go for a a big set, like see if I can set the hook pretty good.
I really like your watering down there though. Hey, it's, you know, most companies do 3 to 5 years.
Yeah, it's really good.
That was a really good frame there.
Yeah, yeah, dude. And we just keep knocking.
Hey guys, my name is Austin with Hair. I've been in Austin's roleplay group for about a few months now, and when it comes to pest control, I'm all in on this industry. I've studied ins and outs of thousands of videos, other courses, and I can confidently say I've never seen anybody as valuable as Austin. Not only the live sales and the training, but just who he is as a person. You'll never find somebody that just gives so much than him. It's just— he's done nothing but change my life. And yeah, if you guys don't get his course, you're crazy. Like, it is way more than it's worth. I think he should be charging a million. But yeah, love that guy. I love him to death.
Name's Austin. How y'all doing today? Fine, thanks. Good, good. You have got good energy just coming straight to the door like that. So, name's Austin. I'm the bug man out y'all's area. So Sorry, I'm gonna shut you off there. I'm having a party and I'm an Aussie. I like my bugs. Oh my gosh, I hear the accent. Yeah, so sorry about that. Hey, God bless. Take care now. Bye-bye. How y'all doing today?
Hey, how are you?
Dog sounds like it's going nuts, man.
Yeah, there's 5.
Oh dude, name's Austin. That's crazy. 5 dogs, bro. Craig. Okay, Craig, pleasure to meet you. Um, what prompted the move?
Uh, just need a bigger house.
Congrats, dude. Uh, was it more kids? Just more pets? Well, you had 5 dogs.
Yeah, the dogs. Yeah, give me the details of like what it is and stuff. Let me chat with my wife about it or I'm not going to sign up for anything here today, but you guys have my contact information there. Just send me those details on it. Let me chat with my wife about it.
What questions do you think she's going to have more than anything? Just pricing or just what the bugs are?
Probably just like the chemicals, things like that.
Oh, is it— oh, basically like, is it kid and pet friendly type thing?
Well, just everything. Like, she'll just want to ensure all of that.
And yeah, so be like, hey, literally, this is going to be your pitch. You don't even have to give a good pitch. You'd be like, look, Bug Guy at door. $59 for first one, $55 a month. He kills everything.
I appreciate it, man, but no, we're not going to make a decision today. Send me an email on it.
Anything you would have done different? So I'm like freaking out because I don't know how to do your guys' sales rabbit thing.
Yeah, yeah.
So I'm like pulling—
huh?
So do you start— I mean, I don't know how your numbers are, bro. We only knock like what, 5 people, 5 doors? Yeah, I'm talking to most people. Like, I get through a lot of my pitch.
Yeah, I don't know. I'll look into it, man. Like, if you got a card or something, I'll call you back. I'm just not making any decisions right now.
Yeah, what questions you have thus far?
Lots. I, I just don't know.
Was I able to do a $290 quarterly? Yeah, I'm just throwing out numbers right now, bro. So what's the biggest thing holding you back from me? Like, hey, let's fire away, get it knocked out. Uh, it, it is money, but okay, like looking to buy new car.
Cool, dude.
What kind of car? Looking at a RAV4. Oh dude, we had one of them. What's a good email for you, sir? @hotmail.com. So the only thing we need from you guys, would you guys rather do debit or credit for that first one? Well, I'll still have to talk to the wife and okay it first though. But if she were on board, we'd be totally fine. She says yeah. You're wise, dude. You're a tough one on this one. Usually the spousal objection I can get, I can't, right?
Listen, I know she's busy. Let me email in the morning and get that set up.
Dude, we tried, okay? You guys learning something?
We did.
Okay. So much. Okay, cool. You're the man. High five. Take care, guys. Okay, biggest learning lesson so far, go.
Okay, I really like just assertiveness, crazy assertiveness comments like, hey, we need to do this, it's really important that I do this. Really like that.
Very conversational.
Yeah, very conversational.
Yeah, we're here too.
Is it more the answer, the spiders? Just taking blood confessions.
Hello, hello! Sorry to catch you on the way in, but we just had to talk to one more person. So name's Austin. We do the bugs out here. Is that Red Bull or White Claw? It's White Claw. Oh, okay, cool. I'm a big Red Bull guy. I'm like—
It is Saturday night.
Hey, we about to party, right? We are gonna party like the '80s. What's your name, ma'am?
I'm Janelle.
Janelle, good to meet you. Okay, so Janelle, we kill the bugs, okay? If you're anything like my wife, you don't like bugs. Am I right or am I right?
I don't mind them.
Every house out here basically needs to have some sort of pest control company. Right. Otherwise bugs get in. It's just inevitable. And as much as you don't necessarily care about the bugs, We don't even want them around the house to where they can get inside. Have you guys ever had a company in the past, or this like the first time ever talking to someone like me?
We have a home in the US and we had a pest control company.
Okay, but like you were the one that signed up with the guy that came by the door?
Yep.
Okay, cool. He probably had more hair than me, am I right?
I don't remember.
Okay, so basically what we'll do, I'll give you the rundown. As you know, like, they— I know for a fact they did the base of the home and the inside for you every time. Was there anything else they did for you on a consistent basis, or does that about COVID everything that they did out there? Just base inside, kind of peel out like the, like hornet's nest.
Cool.
On a scale from 1 to 10, 1 being you don't care about the mosquitoes at all, 10 being they're bad for you guys, where are you on that?
We have not noticed any mosquitoes.
That actually makes that more affordable. So I just want to make sure you know, kind of, I just want to make sure I get you exactly what y'all need. You're the last person we talked to tonight and we're going to wrap it up for the night. Saturday night you got to go. How many more white calls are you putting down the house patch tonight? Maybe, I don't know, it's going to get wild in here.
Okay.
What's a good number for you?
I'm not giving you my number because I do not want pest control.
So what's the main thing holding you back here?
Price.
Okay, talk to me more.
Like, I don't want to spend— we spend so much money to buy this house. I don't—
you see anything in between, I will come back out free of charge. Yeah, if I do that for you, that sound more reasonable? No. Okay. Oh, hey, Walt.
Hey, you guys are going to be successful. You're going to do great.
You're awesome. But I can't do it here. Hey, the no soliciting sign don't count because I didn't see that. I know, you caught me. I got you. All right, take care. I don't know how much more you guys want to go, but I just— I'm hoping you guys are getting something.
We're good, bro.
We were good.
What?
We were good 4 doors ago, dude.
I just—
I just want to make sure you guys are getting your— No, no, honestly, bro, honestly.
Yeah, that was—
yeah, that was— okay, you guys were good 4 doors ago. Oh yeah, I could keep going if you guys want me to till 9. We appreciate the effort, but we can go home. We can go get in the warm car. All right guys, dude, that was epic. Yeah, sorry for not locking anything down. No, no, bro, I learned— dude, you know, you learned something, bro.
You know what's—
you know what's the biggest thing for What? Just, uh, the confidence to ask for the hot bottom right away. Like, oh dude, I got— everybody admitted something. Yeah, everybody, everybody.
Bug confessions left and right.
Yeah, and then that's, that's, that's, that was my pain point for the rest of the conversation.
No, you had a lot of like— you had what, 3 or 4 where I went right till the end, they agreed, and then just, then just gave you that last one.
You're not, you're not Mike, so you can't hear anything. Dude, you literally were talking about mosquitoes to a woman wearing a parka.
I actually really like that though. 1 to 10, how are the mosquitoes?
Oh dude, that's how you guys got to gauge it. That's fine, because then you know if you should roll out mosquitoes or not. Yeah, because it's so much better than, do you guys deal with mosquitoes? You know what I mean? Yeah, because then you actually get a gauge. Yeah, like 1, you don't care about them. 10, they're really bad. And you know that if they say 10, they're almost admitting to like, oh, this is a problem that I need help with. So that's one takeaway. I go straight off the rip. I start going. If I notice there's spider webs, you guys notice I'm like, has it been any of the ants or is it just these spider webs right here?
Yeah.
Okay, cool. Just the spider webs. Gotcha. And then I start building on that.
Yeah.
Usually, are you going to be kind of cold out of the house? Dude, it's cold as balls out here. So I'm like, I'm like, and I got 5 people behind me. That does affect things sometimes. Sure. Um, but yeah, it's cold as balls. Not everybody was wanting to come out. So anyways, hopefully you guys learned a thing or two. Of course. And you guys, thank you. Yeah, I appreciate it, you coming out. Big respect, bro.
This was big respect earned.
Yeah, yeah, this is a little add-on. And you guys, this is for real. And also, and also, and also, we talked to like 7 people. Yeah, yeah, yeah, it was 1 hour. Yeah, dude, you guys learned something. That's good.
Eh?
Eh? You're looking right on, bud. Don't get hit by a car, Norman.
Hey, watch out!
