Austin Maser shares three tactics for closing deals with a price drop. Make the reduction feel rare and deliberate, justify it by re-pricing for a different property type, then ask for something in return like a Google review to make it a fair trade.
Here's 3 tips for an effective price drop. Number 1, you have to make the price drop hurt. What I like to do is a good old Peter Griffin sigh, where the good— before I do a price drop to really convey that I don't do this normally. If you just price drop out of nowhere, they're going to wonder, wait, why was he able to just lower the price? Which leads me to my second tip. There has to be a logical reason. So if the customer has has a 2-story home, before you do the price drop, tell them you're going to put them on a 1-story home price, or tell them you're going to do a townhome price so that the price drop actually makes sense and they know that you can legitimately do that for another home. And then third, when you do the price drop and you give them the reason, you have to assumptively close. I'll use something like, if I do that for you, does that sound fair? Or if I do that for you, can you leave me that Google review? And that's when you exchange a favor for a favor and you make them earn their price drop. Do this and sell more deals.
