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Three sales tactics for reaching DIY customers: identify the type fast, talk straight without fluff, and compliment their work before suggesting add-ons like yard work or eave upgrades.
Three sales tactics for reaching DIY customers: identify the type fast, talk straight without fluff, and compliment their work before suggesting add-ons like yard work or eave upgrades.
Are you struggling to sell the DIY guys? Don't worry, I've got you covered. Here's 3 tips. First tip: be able to recognize them ASAP. Oftentimes these are big burly dudes with beards and they've got a lot of tools in their garage. They might even be working on their truck. So be able to recognize them quick. Once you do that, second tip: make sure you pitch to them very direct and straightforward, to the point. They're often bull personality types, so make sure you master the ability to sell to a bull personality. And third: Make sure you stroke their ego. You don't want to tell them that what they're doing is bad, otherwise they're going to dig their heels in the sand. Let them continue to do what they're doing, and then you simply add on a yard service or an eavesweep. Follow these tips and have a massive summer with DIY Guys.
