Smoke Screens Are KILLING Your Door-to-Door Pest Sales

A pest-control sales rep demonstrates door-to-door techniques while a coach breaks down how to handle objections. He anchors a $149 introductory price against $450, frames the service as a monthly utility bill, and pushes long-term contracts by treating customer hesitations as smokescreens to push through.
Chapters
You guys like dogs? Because he won't hurt you.
Oh, I like dogs. Hey, Paul.
I mean, hey, come on, stay high. Go say hi.
I'm going to show Merrick a thing or two about how to be able to push through smokescreens early on in the sale. You're going to get hit with a lot of smokescreens because people are going to open up the door and they don't really want you there. Like, and they really shouldn't. Don't take it personally. They're living their life. So realize that smokescreens are a bunch of BS. Blow through them. Buyers are liars. Some of the dopest people I've ever signed up, they didn't want it originally when I came to the door. But once I showed them the value, then they thanked me later. So do not let Smokescreens crush you. Buyers are liars. Smokescreens are not real. You're in trouble. I like your haircut, man. We match. Good news. You want the good news or the bad news first?
Start your spiel.
All right, there we go. Okay, good news is, uh, I'm the bug man. The bad news is there's a lot of bugs out here. Okay, now everybody out here, they're getting all the— actually, you're dealing with them too. Come look at this. So you're getting the spider webs up here in the high peaks?
Yeah.
What's your name, sir?
George.
George, it's a pleasure to meet you. So George, I do the bugs out here for these ants. You said you were dealing with the ants. Where do you mainly deal with those? I have liquid taro, but we aren't going to— I'm not going to— That's what they all say, and then they sign up. Free. Not going to charge a single penny for that.
For free.
The wife have anything to say about it?
Nope.
High five. You sure?
I'm sure.
It's usually $450. Today we're doing it for just $149.
Nope.
Take care. You see how I made a little bit of progress there, dude?
Yeah.
Main thing we're noticing out here, spiders and also ants.
I've been seeing some ants.
Okay, there you go. That's, that's my follow-up question. Okay, we kind of specialize in this because if you don't treat the wall voids, if you don't treat the foundation, they always get in the wall voids. That's how you get infestations. The ones you're seeing are far and few, but the ones in the wall voids, there's a lot of them. So you'll like this. That spray that I do for you, it's going to get on the ant. The ant will bring it back to the colony and knock out the entire nest.
How about the I personally don't care about them. Grew up with tons of spiders.
Hasn't been awful, but they're still— I mean, they're in the house.
Yeah, they're in the house. I, I don't— I haven't like seen them that commonly like in our spaces.
Okay.
Yeah, it's just— I was just like, when I pulled back the insulation in the ceiling, I was like, damn.
Yeah.
And we'd seen a few of them here and there.
My only concern is that they are in the wall voids, so if they're untreated, they can get in the house during the— mainly in the summer months. You have an accent. Where is it from?
Brazil.
Fala português? Eu falo um pouquinho. Eu vivi em Chile por dois anos.
Ah.
So I went to Rio a couple several years ago with my wife. It was fun. What part of Brazil? Rio. Okay, it's cool. Did you ever do Dos Hermanos hike where you get on a little motorcycle? They bring you up the favela. No, yes, I've never done it. Super dangerous. Really fun.
Yeah.
Really really cool for gringos. Yeah. What's a good number for you, sir? Nine nine nine. 999. And then last name?
But just to be totally candid with you, I'm not concerned enough about ants to drop nearly $200 right now. You can do it, Ozzy! $70 a month, not $70 every 3 months.
$70 a month, that's it. So it's affordable, bro. We make it the cheapest utility bill you have.
This is my first house that I bought.
It's nice.
And it's turning out that houses are pretty expensive.
I found that out too, bro. You do see value in the service, right? Not having the ants getting inside the house? Yeah, I feel like it's going to be one of those things where I don't want you to wait for it to get bad.
It's gonna be bad.
Dude, because people say that. They're like, I'll call you when it gets bad. And I'm like, no, no, no. You're like the one person that probably needs it the most because you literally have the ants inside the wall voids. But I'll tell you what I'll do just to like make this a simple, easy decision. We get you on the route. Sales reps, remember, Spartans didn't go into battle without training.
The main battery is less than 10%.
The battery's low. So make sure your battery is not low and you actually do sales training this summer and use my course. I have over 200 live sales that show you actually how to close deals in real time. But listen, the guys that use my course absolutely crushed it. I have guys ripping golden doors from just using the training course. Go click the link in my bio today and get on Maser Sales Training now. Better do that for you. That's unfair.
Bugs don't bother me that much.
I know they don't bother you. They probably bother her though. She was the one that said ants in the house. Okay, I didn't say it. She did. But here's what I'm saying. It ain't going to be for you more than it is going to be for Ray. I'm good, bro. I'm good.
But like, but, but look, we did find bats in because I've got this board and bat inside. We did find them in between there, and I, I would rather not harm bats.
I'm not going to touch bats, bros. That's out of my pay grade. Email addresses gmail.com at gmail.com. So I'll have that. I'll put that card on file right here. It's fun. And Ray, I'm happy we could help you because the ladies do not like the bugs. We already know how that goes. And I'll take a selfie with you guys, that way you always remember me when I—
Is this you?
That's me, bro. You ready? 1, 2, 3. Yeah, you notice we, um, we don't waste any time. She— I'm telling you, she was legitimately like, hey, I ain't got nothing to do. I had to pop in one of these days. This is Lauren. Lauren, you saw it pop up on the schedule. Did you see it pop up on the schedule before I even? No.
Oh, okay. Cool. Lauren, good to meet you.
Nice to meet you. What was your name?
Ray.
How did you guys meet, by the way?
Victor up hitchhiking.
Saddle up, partner.
Are you for real? Yes.
Wait, so you were hitchhiking? Yeah, I was hitchhiking. Bro, what the heck?
But it wasn't that bus stop.
It was snowstorm. What'd you learn, bro?
A lot. I was just like, bro, what the heck?
As soon as he said there we go, the insulation was like GG's done.
He gave me I want to think about it objection.
Yeah.
And then I isolated it and I was like, dude, it's just because it was upfront. Like, you notice how I went, dude, it's not so much the $70 a month, man, because like you don't care about that. It's more the fact that I'm asking for $200 out of nowhere.
What would have happened if I hadn't—
if I had anchored at lower than $190? I would have been cooked. Are you okay getting some reps in now?
Yeah, I'm down.
I made my money to cover my videography costs for today. He won't hurt us?
No.
All right.
You're probably in 26 years maybe the 3rd people that come knocking on my door.
Isn't that kind of cool?
It is. Even the Jehovah's Witnesses won't go up that driveway.
You got to get their steps in, man. They're not dedicated to the game. So the Jehovah's Witnesses are nothing like— nothing like us, man. Yeah, we know how to knock doors. We've already signed up 3 people today with the same situation as you. You're not that concerned about the bugs?
No.
It's not that big of a deal. The thing is, it's just good to have a preventative service put in place. So that nothing gets out of hand. I got your dog's name. I didn't even catch your name. I'm Austin. Your name is?
Mike.
Mike. Pleasure to meet you. So I just want to prevent— you don't have a big problem. You're not jumping for joy right now.
Well, I haven't heard the punchline.
The price. Let's go. Cheapest utility bill you're going to have, $70 a month. That's it.
What about mice?
I'm going to cover those. Where are you seeing them?
Well, the cats see them. I don't.
The mice get bad as we start to get into fall and winter. You know that. What's a good number for you? And then a good email for you. How long do you plan on being in the home for, Mike?
I didn't plan on being here this long, so I don't know.
Till the day you die, huh? You look pretty sharp.
Oh, I just had heart surgery.
I wouldn't have guessed it, but— ow, ow, ow, ow, ow, ow.
Which one of them?
It's that one.
Ow. There you go.
Right?
Talking about a 24-month contract?
Exactly.
No.
What do you mean no? Oh, there's a 24 months kind of like spooky a little bit with that?
I don't commit to anything that long.
Okay. Except for marriage, right?
Except for marriage.
47 years.
High five.
That's where I learned not to do that.
Oh boy. Yeah, you shot that down quick, man.
That's probably the punchline. That's what I was waiting for.
No. Well, no, we're going to fix something for you because I want to— I want to make something work for you. Tell your friends about the service. What I'm going to do for you is I'm just going to go ahead and— Friends? You don't have any friends?
No.
Man. WTF.
Pain in the ass.
All right, man. Just, just leave us a good review.
I have friends in California. I drove 3,600 miles to get away from them.
All right. You don't have to tell any of your friends. Just leave me a review on Google.
Well, I don't want to do a year, so I'd rather do nothing.
Well, I'm just doing— it's just a year.
I don't want to do a year.
Well, it's the lowest I can do just because—
You might be able to talk me into 6 months, maybe.
No, it's okay. So I start at 24 months. That's what homeowners are. So give it a shot for the first 12. That's it. Afterwards, if you are not totally convinced that it was a great decision, I'm not going to beg you to stay like the desperate girlfriend you had in high school. You know what I mean?
What part of I'm not doing a year didn't you get?
The year is the minimum period.
You got someplace else to go, you better get, because I ain't doing it here.
Well, look, man, we'd love to earn your business. If I sign you up for anything less than a year, it just wouldn't work. I just know that's the best way to help you. Sound fair enough?
Not for here.
Wrong answer.
High five.
We'll part ways as friends.
Pain in the ass.
That's a good example of like, if I were to have stayed there— what's it concern? Pricing. So if I were to have stayed And done a price drop. Would that have even helped? Probably not.
This October 6th in Lehi, Utah, I'll be holding a live in-person event called the AGOGI, a post-summer sales training workshop. Guys, we're going to break down your summer and audit it. What went well and what can you do better next year to actually hit the numbers that you want? Guys, you need to treat door-to-door sales like it's a career. Come to this seminar workshop. It's $97 for general admission. And if you wanna do a VIP ticket, it's just $297, where afterwards we're gonna go have a VIP dinner with all the guys that actually take it really freaking seriously. Guys, the first 100 people to show up, you're gonna get a free Maser Sales Training t-shirt. But more importantly, guys, you're gonna learn how to actually go to that next level for next year. You cannot treat this offseason like an offseason. This is your training season.
Guys, come to the event.
The morning of, we're gonna have a hike at the Wyeth Center. 7 AM, go to Flojas, and then we're gonna freaking train like Spartans. I'll see you there on October 6th for the AGOGI. Click below to buy your tickets now.
If you ever tell somebody how long the contract is, you have to give them a nightmare scenario. Dylan, how long do other companies do contracts for? 3 to 5 years.
And then how long—
how much do other companies charge you if you back out?
$500.
No, the whole thing.
You're fired.










