SPOUSAL OBJECTION LIVE SALE // Door to Door Window Cleaning

Austin trains window cleaners on door-to-door sales by pitching the Trapp household in real time. He quotes $365 for the first cleaning, then $315 for follow-ups, and uses personal stories about the homeowners' past businesses to build trust while coaching trainees on body language and handling objections.
Chapters
There you go. Hello, hello.
Holy mackerel, what's going on?
We're doing training out here. Pleasure to meet you, sir. I'm Austin. I'm with some guys. We're doing the— Ooh, look at that! Got one landing on my neck. It was coming after me. Yeah, so basically we're doing the training with these young gentlemen. They get me mic'd up. We just kind of use this for training. What I'm doing out here, we're actually doing all the windows out here. So the frames, the sills, the panels, just because as you know with the Minnesota weather, we've got a lot of— in fact, you'll see it right here. —recently or not? Yeah, I can't say that we think we have. We basically would all— Somebody, I don't know who it was though. Okay, well we're just getting all the windows cleaned up, that way it looks nice. And you know, obviously make the appearance of the home look better. A lot of the smears, the smudges, the— we're just getting the streaks, we're just taking care of those for you guys. Because the truck's out here, we can do it for well over half off. Now you said your wife had talked to somebody? I don't know why Is she here right now? Yeah, of course. That'd probably be easy.
We were gone for like 3 weeks. Where were you at? Oh, we have a cabin up north. Okay, John, and you're not gonna get any work out of him.
Wake up!
Yeah, so what is it you want to do today?
Well, I want to get a quick quote on the— I'll talk to your wife, but get a quick quote for you guys to see what we're looking at, to see if it wouldn't even make any sense. If not, we get out of your hair. Um, but then assuming it makes sense, we'd love to help out. But yeah, if you want to grab her for me, I'll get it. Yeah, yeah, of course. Yeah, sounds like she's in the window department.
Well, that's probably the only one.
Yeah, yeah, yeah, dude, dude, we're snagging some deals. Vaughn's going bald. I love—
you're so good at just disarming it and making it a conversation.
Yeah, dude, so hopefully there's something you're learning from me already. Yeah. Okay, good. Something definitely to put my pitch on, like, hey You obviously don't know what I'm talking about. I'm like, your windows are going to pop off. Yeah. Pop off. Framelock. What is the actual word?
Uh, the seals are going to pop.
The seals are going to pop? The seals will pop. Oh, so like the air, the airtight. So I'm telling you the windows are going to pop off. Isn't that awesome, guys? It's just funny how that works, you know. Hello, hello. Hi, yes we do. Yep, you, he told me you are in charge of the window department. Pleasure to meet you. And did he tell you that we have a whole battalion of trainees today? No, not yet. All of them are in training today. We got about 5 guys out here. 1, 2, 3, 4, 5. So are you trying to get on the schedule or? So look, I mean basically we're just doing the window cleaning and everything. He mentioned that you had talked to somebody in the past. Tell me more about that. You know, the guy— He never came back, huh? No, no. So only reason I knew that, I almost read your mind, did I not? It's because typically, I'll tell you this, a lot of guys are coming by with a bucket and a water, and then—
and the guy does do it. No, he— and he's done, um, Carpenter Homes.
Yeah, yeah.
However, he's hard to get on the schedule. Yes, I'm saying yes. I like it done in the spring and then the fall.
Yes. Yep. Um, we're about to be good friends. High five. So good news is you're not under contract with him, which is good. Who else have you done?
In the area.
So we're actually getting started today. I can show you our map for like everybody we take care of. But you've been doing— yeah, we actually have guys all over. So some guys— have you heard about us yet? Okay, so 4.9 stars. Unlike what you hear in the like from all the other guys, like the guys that are just one-man bands, we have a full brick-and-mortar operation. I mean, we've got like operations, we have technicians, we're the sales guys obviously, so I got to show them what to do. But, um, I'll just kind of—
I know you have a hot out. You can stay in the shade.
Yeah, come on up guys, come on up. So, so here's what's nice with us is like we're so— oh gosh.
I thought you were a moxie bug people.
No, those bug guys drive me crazy. Well, if you're listening to this right now and you're wanting to just get better at sales, you need to be in my roleplay group. So 5 times a week, I will train you for an hour at 7 AM Mountain Standard Time as of right now. Could change in the future, but listen, get on there daily with me. I'll work with you, I'll tweak your pitch, I'll help you understand where you're losing deals, so that when you get out the doors, you're not losing money. Guys, it's only $250. There's no contract on it. Month to month, $250 a month. Guys, get in this group now if you're listening to this and you wanna get better. This is the free stuff, guys. I know it's already helping you. Just imagine what the paid stuff will do for you. Especially, dude, just imagine how good you're gonna get if I'm working with you every single day when you go out in the doors. Forget about it, you'll blow up. Let's go back to the video. So anyways, what we're doing is basically every time we come out— I was going to show— showing your husband this— we just clean up the panels, the frames, and the sills. Because what happens is this: if the seals are not washed, that mud can gather, the seals can pop, and then the windows turn opaque. You know what I mean? And so basically I'll get a quick count of all the windows. If scheduling is something that's important to you, we're about to be best friends. Um, but I'll just get a quick count and then I'll meet you out back to kind of—
yeah, well, what about— did you tell me about the sunroom? Talk to me about it. We have, um, you know, the kind of plastic where you, uh, they just go up and down.
Yeah, the plastic windows. Yep. So we'll do all the glass windows. There's like a special product to do the plastic ones. My priority is all the glass ones because those are obviously way more expensive to replace if they get broken, you know what I mean? Or like if they get damaged or they're opaque. So I'll count up the windows. Your glass only. Yes, ma'am. And, oh, and you'll love it. I'll get a quick count, I'll meet you out back, and then let's just see if it works. Happy to help. Okay, so I'll get my trainees counting. I got to get them working. Okay. Yep, just the bald window man. That's it. I'll see you in the back. Okay. Okay, so, okay, windows, French panes. Is this a French pane? Okay, that is.
This one, see how the frame is within the sill? Yeah, that's still one pane.
Okay, but see how those ones aren't? Yeah. Are we doing that? Yes.
Okay, I need help.
Okay, dude, this is a lot of fun. Yeah, I like really like this, and we have a really good shot at getting this because she doesn't like the other guy. Okay, Jackson, what do we got? And what was your name again, man? What was your name again? Julie. Julie, what do we got? 35. Okay, you'll actually like this. With your house, you've got a lot of more bigger windows, and so we just run it by panel, and so it actually ends up being way more affordable for you because they're so big. You've got a lot more square footage of window.
You're saying you not only clean the glass, you're cleaning—
Oh my gosh, so the sills. So we clean the panels, the panes, the sills and the frames. So like, if you come over here, I'll show you. Do you do the lights too? Um, I'm going to quiz my trainee. No. Okay, no. So that's actually— have Moxie, have Moxie do that for you, because Moxie though— I saw you have Moxie.
Okay, I do. They were supposed to come out today, but I don't think they haven't been here.
You got a window guy today, so—
oh, we just got back into town.
How, how was it, by the way, at the cabin? He told me he has a cabin up north.
Yeah, I didn't want to leave. I like to fish. I like— yeah, I just want to stay there. I could care less about this house.
That's the little bitty cat. We want it looking pretty while you're gone though.
I don't even know why we bought this because we're never here.
What did you guys do for your careers? Um, we—
it's funny, we just sold a hockey team that we had. Um, what was it called? The Wilderness. Cool. But, uh, he actually is We started a company up in Duluth Superior. We make everything, your plastic you use every day, even on the—
really, uh, these peelies.
Oh yeah, the phones, everything, canteen, or your, uh, Kraft cheese Ziploc bags. Yeah, weather balloons for NASA. Yeah, so I mean anything you use that stretch film. Yeah, the Energizer, the vacuum. Yeah, yeah, yeah, um, you guys made that?
Yeah. That's fantastic.
All those stupid little peely things on your fruit and your vegetables, you know, the skin on those.
Mm-hmm.
Um, but yeah, so every time you use Ziploc and you craft—
I gotta think of you. What's your last name? Trapp. Trapp.
Okay, we just sold that company a few years ago. Okay, we finally retired, and then, um, he's in— one day— and we just sold that hockey team.
But, um, one day I hope to be living a nice retired life. But you know what, is it all it's cracked up to be or no?
The thing is, it's hard work. People say, oh, you're lucky. I grew up in a family of 18 children.
There ain't no such thing as luck. It's like you worked hard. Yeah, well, that's why I always tell the young guys out here, it's like, dude, door-to-door is a tough job. You gotta learn how to work hard.
I have a picture I show my kids, um, of kids pushing a lawnmower, because I have a brother who did GoFundMe for his kids. Tell me, get out, get rid of the dreadlocks. Yeah, but playing guitar, Colorado, smoking dope. We always push. I grew up in Southeast Texas where it was hot and Humid. Yep. No air conditioning. My father died when I was 15. Oh, I'm sorry to hear about that. All these— I had to help raise my siblings.
Oh my gosh.
Luck had nothing to do with it. It's hard work. Yeah. And we would babysit for 25 cents an hour. Oh my gosh. You know, you, you sacrifice. And we had— I had kids, one third one on my hip, and we started companies.
And how many kids y'all have? Just 3.
Okay. I think I deserve a medal for that.
You do.
Being a mom's hard, but you know, it is the hardest job I've ever had. The thing is, we put all of our savings, anything you say, just save, save, save, and invest and save. But we didn't ask for anything from anybody, his family, ours. We just, we paid our employees more than we paid ourselves.
That's smart. Well, then you kept them around.
So, but then it took years and years, and then we flipped it to an English company, and then the Germans made our machines, and they kept saying, how did you make it successful? Do you know Andy Griffith, that show, black and white TV?
Yeah, Andy Griffith. I know the name. Yeah, Andy Griffith had—
that was his model. You, you, you're honest, you help people. There are a lot of people who couldn't, um, pay their bills, so he— they come in his office and he'd have money in his pocket and just give it. Yeah, tell them— I pick up kids from daycare for the employees of Wise. The women work there, they didn't they needed help. So I pick up these kids and bring them to my house. Yeah, with the diaper bag. I think— but you know, it's just hard work and just taking people, um, at their face value and being on— just be honest. You can't find people honest anymore. Yeah. And you know, I don't know what's wrong with— we just got back from Ireland, and you know what, they do what we used to be when I was growing up. The people are nice, they're honest, they're fresh, they're good. Yeah, we used to be like that, and somehow we got to where people are fighting and stealing. Yeah, I never— I didn't have anything. I slept on the floor. We didn't have any money. We didn't go on welfare. We didn't expect a handout. We just pulled our pants up and yeah, got to work.
I walk everywhere. My daughter, uh, we're taking her to Disney, a Disney cruise, but she's got to pay for a large amount of it. Guess what she does? Door-to-door. So what we do, door-to-door cookies and then lemonade sales.
My middle child is in a terrain now. Oh yeah, but, um, she would do that. She's an entrepreneur.
And just make your own cookies, go sell them. She'd say, yeah, yeah, whatever you do, got to teach them how to work. We always—
he says I'm hard on them. No, I'm not. I had nothing. My kids need to learn to stand on their feet.
Yeah, my daughter's 4 years old. This is her right here. So this is Georgia Grace, that's Frankie, and they're both running little lemonade stands. And she does, she does her pitch. She goes, my name is Georgia, I'm selling lemonade, $1 per cup, how many you want? She just wraps it up.
Yeah, but you know how many times you ever see everybody after Hurricane Katrina? It's been my— we have hurricanes right and left. People are saying, you owe me. What? Yeah, because you're breathing. I, I didn't get to go to— I didn't get my college paid for. I had to work for— we both paid for it because my pigment wasn't dark enough. Oh, I know what you're thinking. I didn't have a father. We had all these kids, and yet if my pain was— wait a second, what? I didn't have—
why didn't you just— you're just assuming that I had it all right?
Yeah, I'm sorry, just because it wasn't black, I didn't get So we walked everywhere. We struggled. We went hungry. Yeah. Because we didn't— so we had to put ourselves through college.
You have an inspiring story for sure.
So we didn't take anything from anybody. So we keep saying to everybody younger, just keep honest. He would much rather help somebody if he felt like they were honest and he'd give them a job. Mm-hmm. Um, just show up every day. You can't get anybody to show up for a damn job. It's tough. He would— I would get mad. He'd find somebody in the lower level sleeping on the, uh, cores because you had to, uh, you know, Scott's Turf brand. Well, we make that too. Okay. Scott has all the strawberry fields in California. Yeah. And you have— they come on cores and he's like that supervisor, you find them sleeping. Okay. I go You gave him not just one chance, but you gave him two chances. Yeah. I've never once watched— I go to work sick. Yeah, I met at a dude ranch in Texas. We both worked. Yeah, yeah, that's cool. And what was his name? Chris. Chris. We just— you— we had— we worked 7 days a week. Yeah, well, people want days off. They don't want to go to school in the morning.
Yeah, that's what I tell these young guys.
What is wrong with a bunch of little buttercups?
They can't be Buttercup.
I told my kids, suck it up, Buttercup.
Yeah, wah wah wah. Yep, yep. Nowadays, nowadays the schedules are basically cupcake schedules compared to what y'all do.
I just saw something in school that they need, or on the news, they need more recess time.
I thought, oh God, crazy. Well, I like the way you think.
I think more recess time, you want your crayons and suck on a pacifier. I'm not kidding. My dad died when I was 15. The youngest of my siblings were babies.
It's hard to lose a father.
Yeah, and we didn't have just what we had, cloth diapers. I mean, I can go on, but just—
No, you're awesome to talk to. I like this a lot, Miss Trap. Yeah, we're hustling. So, but oh, let me show you the numbers on this because I think you'll like this because we actually put you at— was it the $35? Yes. Great. So you'll like this. So, um, if you were to call my office any other day, um, the first one would be $465, really thorough end-up service. After that, we come out for you guys every so often, about every 3 to 4 months to make sure to break up— make sure that we are getting all the dust taken care of, making sure the seals don't pop so that the windows turn opaque, making sure the house looks pretty. Uh, just $315 every time we come out. Now what I'm going to do for you though is instead of doing that first one for $465, I already have the truck out here today and tomorrow. I'm actually going to knock out the first one for just $365, and after that it's just going to stay at $315. Okay.
Now, oh yeah, go ahead. To make a decision today. Yeah, we do. And what if I I don't like it, or I can't imagine I wouldn't, but I'm just saying.
Yeah, this is what's cool. I like this a lot. So I'll give you an option. First of all, I'm not forcing you into one only way. I'll give you the option. I'll tell you one thing, I have a guarantee. So within those 7 days, if you see any streaks, smears, or smudges, I'm obligated to come back and you won't pay a penny for that, if that makes sense. Like I want the house to look like— And you do the outside? Yes. And then during the wintertime, I can do the inside for you. So here's my follow-up question is you have an option. You can either do it 4 times a year or you can just do it 3 times a year. Which one would work better for you?
Actually, I just do it 2 times a year. Gotcha. I like it in the spring and in the fall. Gotcha.
Okay, so the only one I'd recommend adding is just that 3 times a year program, just because we do that one extra one. I just want to make sure in the wintertime we come in and get the interior for you guys. So spring, summer, wintertime, we'll come in, do the interiors, because a lot of times that's kind of overlooked. The good news is we're actually going to bundle it. So the first one we do for— here, let me just pull this up.
I'll tell you what, walk around to the front. Yeah, go to the front. And I want Chris to hear this because then he will— he knows my windows clean. Um, we just had Molly Maid has stopped by and I said, okay, they don't, they don't do in the windows. They did the first time.
What happens a lot of times with like Molly Maid, and I'm gonna talk about Molly Maid because they're a national company, the first time they'll come they'll do the windows and then after that for a Christmas gift.
My daughters live across the street from each other over on Fountain Lane, and she said to me, because I'm not even sure what they do, I think they just do a tidy after that.
Okay, let's meet up front and I'll see what I can pull on the—
I'll ask Chris if— with— because usually you can— that's where the businessman kicks in right there. Okay, so you tell them what you'll do.
Okay, I like that.
We'll see what he says.
Okay, I do need my windows We'll help you out. We'll get you taken care of. The tall ones, I've got you covered. Okay, we'll meet you up front. Uh, we'll go this way. So I'm in a good spot right now. Yes. Hold the line on the 3, every 3, 3 times a year. I don't think she's against it at all because I want to do the inside. So help me understand, I'm gonna do one now, one in the winter, one in the spring, and it'd be outside, inside, outside.
We'll do what the next one, I think, in October inside.
Yes. Okay, and then the spring is gonna be outside again. Yes. Okay, that's— so we had to hold the line for that. I'm pretty sure.
And now if you pull up your phone, Austin, and it's any— in your second services, anytime from November until February, you can schedule it.
It's going to be interiors. Okay, so like, help me understand. We're going to, we're going to start filling this one out right here. Convert to customer. Yeah. Service. Help me understand.
Um, do add service subscription.
Add default. Add service subscription. Try. You're going to get a triannual 24 at the Triannual, $24.
And then now do the top one.
We're taking the initial discount, we're taking $300 off that one. Yeah, so $465 on that one.
You caught him on a good day. He said do it 3 times a year, he doesn't care.
High five! Okay, you rock! Can we step in the shade?
Yeah, I'm sure you can. You're seeing this idea?
Oh, I would love that if that's okay with you.
Let them cool off.
I just come 3 times a year. Sir, good to meet you.
I'm watching for France kicked their ass.
Oh, here we go. Who's winning? Okay, $365. Thank you so much. And I'll have my— and then we're just going to do the— yeah, you're $315. Yep, yep, the $315. Thank you. Okay, so then, uh, Miss Trap, how do I spell your first name? Okay.
And then why is our, our light off in the—
did I need to take my shoes off right here, or am I okay? What's your phone number? Uh, 218. 218, okay.
My water's on, but must have gone off. You're fine.
I heard you made the plastic.
Yeah, we heard all about that.
Well, not that window stuff, but I was in that business for a long time.
That's really cool.
And you guys just sold the hockey team too? Yep. So did you play hockey?
No. No? So I probably wasn't a good one.
Honestly, I'm from here and I can't make it.
Missed a good email for you. At AOL.com.
Art, I'm glad I checked. Really? For you?
That friend must have lost power right there.
That's not good. I'm going to give this man some water.
Who's got the water?
Here, I'm going to give you some. Who asked?
Which one? Okay, this right here. Water in here because I don't have—
like I said, you have a beverage fridge. I don't know what I have here. I'm not getting that.
Nope. All right, so I've got this right here. So you'll see right here, it's just going to be the 365 for the first one. Um, after that, we're going to come out for you every about 4 months. So the November one will be interior. When I come back in March for springtime, it'll be exterior. Yep, so you'll pay us every time after we do the service. So I'm not charging anything now, we'll just charge it when we come out. Um, what's really cool with us is like a lot of companies will do like, you know, big 3 to 5 year contracts. We don't do that. With us, just give us a shot for the first 24 months. Now if you were to back out, a lot of companies make you buy out the whole contract, which is insane.
That's what Monxy and all them— and I don't listen to this, look, you're not pulling that crap off.
Well listen, I'll show you what it is with me, which is so cool. So Moxie, if you were to buy out, if you were to cancel with Moxie, you know this already, they make you pay out 80% of whatever's left. Isn't that insane?
It is.
What do you want? Water? We're good. Okay. You got water?
I just want cold water. You want cold water?
Okay. Okay.
You're like the other one. Well, I was going to tell you, with us, if you ever were to back out, you know how today I'm giving you the discount of $100? They asked for $100.
Okay, so you want a commitment? Yeah. For how long?
So I'll show you right here so you can see it.
Then, I mean, you get—
well, here's what's cool. Yeah, so here's what's cool is I come out for you every 3 months. We just do like a— we just do it for a short 24 months instead of long term. Okay, now if you ever were to back out with me, I don't make you pay for the entire thing like Moxie does. That's crazy. With us, I'm giving you a discount of $100 off the first service. So within the 2 years, if you're like, "Hey Austin, I'm done," we just ask for $100. That's it. So I'm not— you could at any time back out.
They just ask for $100. What is the time frame?
It's just 20, 24 months. That's it. So it's just an every 3-month thing. Well, the difference is with Moxie right now, if you were to call them and say, "Hey, I want to cancel," they make you pay for 80% of whatever's left.
No, you'd be doing a lot better if you would get a commitment for a year with people, because a lot of—
you own the house here, correct? I do.
Yeah, a lot of people don't want the commitment of 24 months.
Here's what we'll do, and they'll turn you down.
You're probably getting that.
Well, it sounds like— it sounds like in the past you might have had some issues with that. What I'll do is this, just because I want you to feel comfortable using me, and then if you like me, I would be more comfortable with 12 months.
Let me see this really quick, because I could care less about the $100. I don't like being—
you don't like the idea that you're, you're married to us? And I think, you know what, I— listen, I, I don't want you to feel— I don't want you to feel like you're obligated to anything. So here's what I'll do.
Of course I'm not. Well, no, you're not.
Well, I want— you're at— listen, you're, you're, you're doing us a favor, like, like giving us a chance, am I right? So what I'll do is, um, we typically don't do this a whole lot for a homeowner, but I'll just put you on the renter's plan. That'll bring the— bear with me— that'll bring the term down to just 12 months. If you would like to continue, I would be happy to keep your business, but I'm not going to force you to because I know, like, no one's going to force my wife to do nothing.
No, I don't like being— I don't like being strong-armed into something. No, ma'am. 2 years is a long time. I would actually I prefer month by month by month. Yeah, I get where you're coming from.
We'll meet you halfway. I'll be nice and do 12 months. Thank you for being—
I'm not going to do 2 years.
Thank you for being nice to me.
I think 12 months is a commitment.
I already adjusted it to just the 12 months. Okay. Just leave me an honest review after the service. If I earn 5 stars, I want 5 stars. If I only earn 4 stars, I only earn 4.
Okay, so I will let you know what I think.
Oh, I know. I can tell that you're going to be honest with me. So I'll just have you sign right here saying that I went over that in that white box. This is going to be emailed to you just saying it was for the 12 months. You want to see it again just to make sure it's for 12? Can you send this to our computer? Yes, I can.
And I'm going to put—
It's going to go to your email. I'm just putting my initials. That's amazing. So I'm going to hit save right here. And everything that I just went over right here for just a 12-month agreement, so this is being emailed to you right now. It's just going to be the $365, the $315, and the $315, and that's it. And it's just for the 12 months, okay? And then remember, when I come in November, that's going to be an interior clean to make sure we have the interiors looking nice and shiny. And when I come back in the spring, it'll be the—
You won't do those doors, will you?
No, no, ma'am. We're just going to do the glass ones, okay? Thank you for— you're keeping us on top of our game. I like the way you ask all the questions and make sure that we're— it's good for the new guys to kind of see how things work too. So I've got this set up right here, and then I'm gonna go ahead and get you scheduled, see what we have today. Guys, we have— you want to look at today? So which flight would you guys put her on today? Uh, we don't put her tomorrow. Yeah, tomorrow. Do the earliest one right here.
Yep. Perfect. 1 to 3 or 3 to 5.
That one right there between 1 and 3. That'll be our arrival window. So we'll show up tomorrow. Perception. It doesn't mean it.
It's just perception.
So we'll show up tomorrow between 1 and 3, and then what I'll do here is I'm not going to charge a card until tomorrow. We just put a card on file. Would you rather do debit or credit for that first one? Um, credit. Okay, if you want to pull that up for me. Happy we could help you. We'll just put it on file. Like, what? They're already asking for money? We just put it on file. Yeah, I heard those— I heard those bug guys gave you a hard time, huh? I was trying to—
oh, they're always trying to say, okay, we got a lot of glass. Hey, look.
Oh yeah, they want to get in the garage so they can put bugs in there. That's— how did you know? That's how they typically do it.
Here, if I can just We could try to do that.
They tip those bug boys. I think they're actually putting bugs on people's property. April, May, June, July, August. I'm awful with my months. I gotta get those down. Okay, so got this set up right here. October 2026. They might call you to update the card because I think it expires. Yeah, they— that might work better. That way you're not having a hassle with us.
Do you take American Express?
We do. I like to get my miles with Delta. That's exactly what y'all do too. Delta is the best airline there ever was. Yes, we do. They do. They're the only airline I think that has put customer service first.
MasterCard. Oh, yep, that is MasterCard.
I was a Diamond guy for a few years. Not easy to be.
Oh, not at all.
You gotta be— I'm not anymore. That means I don't travel as much, which is fine.
We go back and forth to Texas.
You got to be, you got to be on airplanes pretty much all the time to be, to be Diamond. Whereabouts in Texas? I grew up in Orange, Texas.
Okay. On the border of Texas and Louisiana.
Okay. I was in Dallas for about a year. That's north. Fort Worth. Okay.
We work at a dude ranch in, uh, north of San Antonio. Okay. Exploring that. Out in Bandera.
Okay, just make sure I have the right house. I don't want to be doing the other neighbor's house.
No, I don't either.
No, thank you. Go ahead. It's for you. So what I'll do is I'll— I like to remember my customers, so I'll shoot you a selfie of me and y'all. That way you remember the window guy. You ready? Okay, you ready? Let's make smile. Okay, 1, 2, 3. That way you always remember me.
And go hit them next door.
Okay, we're gonna go to them next, but okay, some guys. Do you have a card? The selfie I'm texting you. And you have an email from me and you're gonna have my number and the selfie I'm texting you is my new business card but now it's an us card because you remember me. Do you live in Minneapolis? So I actually train these guys, so I'm one of their sales trainers so I'm all over the country, I work with these guys a lot though. So do you live here? Nope, nope, we just come out here during the summer. So it's a franchise, is that right? So these guys, so Joe and Braden are really good friends of mine and so I train a lot of their sales reps so I actually live full-time down in Georgia, that's why I love football. Okay, Georgia football, it's fun.
So who's the guy in charge around here?
Braden and Joe are going to be the owners. You guys will meet them eventually. These are all the sales guys. This guy is working his way up into leadership, so he'll be out here. He lives out here full-time. I'm from— all the guys, yeah, yep, yep. They have the sales— they fly in me a lot to do a lot of the training for the guys, and so I help out a ton with their business, but all these guys live out here. So it's kind of cool.
Tell them about you at Charter Cruise, how you always keep saying just be honest and show up for work.
Yep. Do what you say you're going to do. Yep. So just know too, I mean, Joe and Brayden, they live here full-time. They own this business.
So is this you guys, Some Guys Services? Is that it?
Yeah, there it is. So what is it? Yeah, it's— well, and it's not like it's like there's— we have this branch right here. We got one in Nebraska as well. So it's pretty cool. There it is, Twin Cities and Nebraska. So, but yeah, let me send that number. Let me send that picture over to you. That way you remember. Can you remind me your number one more time? 218. Yes, ma'am. Okay. It's not a franchise. No, it's really just those two offices. And, uh, that's bad. No, it's, it's like, you know, the nice thing is too, you guys have like a— Joe and Brayden live here. All the sales guys live here. They fly me in to do a lot of the training for the guys. And so like, I— you guys are way more with a company that's gonna be way more responsive. I remember you telling me The other guy, it was hard to get on a schedule. With us, we're going to make sure we come do the service for you.
He just falls off the face of the earth.
You're not going to experience that with us.
I've always had to walk over there when I see him working. No, no, I gave up. We'll take good care of you. And he needed to come back because he didn't do a good job, and he didn't.
Remember, with us, there's a 7-day guarantee, so if there's still issues in between those services, I have to come back for 100% satisfaction. Okay, it's a pleasure to meet you. You have my number, okay? I do. Forgive me. It's really not bad at all.
You get— you know, you guys are nice.
Probably take a couple hours.
We're going to be put to work. Yeah, these are big windows. I was telling her. Oh, where'd I put my slick? Did you guys grab that? I'll get off the counter right here.
Yep.
Having dinner?
They were all at the cabin and they just took all of our food.
Oh really?
Look at that, grocery service included with the window cleaning.
Yeah, I wish I'd have thought of that idea, the Instacart thing. Oh boy.
We'd be, uh, you'd be, you know, it's so convenient.
Well, because lunch, I don't know, that's a good hour for us, time to get through traffic, and then you wander through the store. I mean, you're wearing it extra for it, but I don't really care.
We're a convenience-based world now.
I think we buy actually less by using them.
I don't grab shit. Oh, you're, you know exactly what you're getting. I'm gonna grab this, this, and this. And then you're moving on.
I don't even know how much more expensive it is.
I don't pay any attention to it. Well, you rock, sir. It's a pleasure to meet you. Thank you for your time.
You guys do a good job. We don't mind giving somebody a shot.
Yes, sir. Well, thank you. Yeah. OK. Let's see. Is Jackson over there? Yeah, we need some water. Oh, OK. That's awesome.
So when are you going to clean these?
We're coming tomorrow between 1:00 and 3:00. I'll text your wife that as well. Okay. Okay. Well, we're grateful for you guys' business. We'll take good care of you. And then these guys— oh, our, our brush, our, our, our pole will extend so we can clean off everything for you guys. The nice thing about your guys' home is that the panels were very large, so like, which is nice because it saved you guys a ton, uh, because I can just get everything in one go for each panel. So it's Anderson. It's going to look nice.
400 series windows, so they're—
they look nice. Oh, and the thing is, like, it's so— they're, they're a lot easier for me to clean. You guys have way more windows than the average home, way more window space, but I'm able to do it for a lot less because I don't need to, like, move the squeegee, you know, you know what I mean? So, but yeah, let me see. I think Joe called. You'll see us tomorrow between 1 and 3, okay? Oh, Matt.
Yeah, thank you very much. In and out because of appointments and everything.
Okay, it's good to meet you.
Yeah, well, go next.
We're gonna go, we'll go sign them up next. Okay. All right, Miss, have a blessed day. Mr. Trapp, it's a pleasure to meet you. Go France! All right, um, guys, huh? Oh, he's cool. Smart. So guys, um, biggest thing there, any, any learning lessons that you learned?
I don't have any idea what the hell I'm talking about, but I say the number one thing that I find is you're very good at disarming someone on the front door. Okay, like, I feel like I can do it to a point, but you make it super conversational. Yes, that— yes, something I didn't realize, like, when I pitch and I, I personally taught them on what I was taught is don't stand so close to the door. I stand super close, but they do it and you just straight introduce yourself and you break that contact.
I'm supposed to be there. Every time I have reps shadow me, they're like, bro, you stand so close to the door. Cuz particularly they would teach you to stand so far away. I learned it, and it's not good because it's like, wait, why is there a guy over there? So if you can get closer, you're supposed to be there, am I right? Yep. So yeah, hey, good to meet you, name's Austin, pleasure. So anyways, we're doing the windows out here. Boom. And did the slicks help? The slicks absolutely helped.
Yeah, like this 4 for 4 or 3 for 3 backyard, bro.
I get into every backyard. That was nuts. Like, that's unheard of. Oh, what I just did? Yeah, dude, let's go. I know something. Otherwise, if you don't clean them, your windows are gonna pop off. I hope you got that on video. You did. Your windows are gonna pop off the seals. They're gonna turn over. We're gonna be flopping around. I said that to Billy and we just started dying. I'm like trying not to laugh, bro. Here's your water, by the way. So, okay, a couple questions I have. In the, the first one with the chick who let us in the backyard and said, hey, I only need the top ones, is that allowed to only sell like a top only?
So we can do a top, we can do a top only, um, or we can do one side only, or like a front or a back.
Okay, so that answers my question there.
I will say I I think so, but with water-fed poles, Austin, if you do the top only, the water comes down.
It's gonna eat the other one.
Those are going to be crappy.
Okay, so that's good to know.
So to go ethical, that's not a good idea. Okay, cool.
So I have no idea what I'm doing. So that's good, that's good. Thank you. Otherwise I would have been like, oh yeah, it's gonna look awesome. Yeah, you saw how— let you do the sale and I probably would have told you after. Yeah, you know, with me it's like, yeah, your windows are literally gonna pop off the frames. So that's what you notice though. Conversational, correct? Very. Okay. What about you? What do you notice from this?
You just like keep saying like, like positive things. Like, oh, you're going to love this.
We'll take care of it. Yeah. A lot, a lot of reassurance, right? Yeah. So like one of my formulas for overcoming clarifying questions or even an ACE when you overcome an objection is like, and you're going to love it. Like, just try us out, right? Stuff like that is— it's like a positive, like, come on, like you can do it. What's an ACE?
Like, I've never heard of like—
I'll talk about it tonight, but it's sweetening the deal. So an ace would be dropping the price.
Oh, so is that like a concession in our world?
Yeah, a concession. In your world it'd be concession. Okay. So yeah, go ahead.
So I was going to say one thing as well. It's kind of funny, but you were saying like, you were going to say like break up the egg cycle or something every 3 months. Did you hear that?
Yes. I was like, we need to break up the dust. Yeah, he did pass too.
He was out all night.
Okay. So you know exactly what I'm talking about. Yeah. Yeah. I basically was like, every 3 months break the—
I was like, oh no. Okay.
What about you? What'd you pick up?
Just sheer confidence. Yeah, like he probably didn't pick up that you were like, the window is going to pop off the frame.
Like, I'm just telling you, he was like, not care. He's like, totally.
You also let them talk. Like, I don't want to say you don't let them talk, but like that guy specifically, he was going to be like, no. And you just—
did we pitch this guy? Yeah, we totally did.
You just like kind of, you like cut him off disrespectfully. You're just like, yeah, like, and then you just like step back and you just like went and tell him.
Wait, was that black guy I talked to? Billy guy. Yeah, he's cool. I liked him. Super cool. Oh, that's Pop Off the Frames. Yeah, yeah. Oh my gosh, they're right next to each other. Holy smokes.
Okay, then she told you to go sell them.
Of course, dude. This is awesome, guys. I like this. This is so fun. Um, guys, over— it was a switch over too.
You're gonna switch over to window cleaning now full time?
Oh, I just do door-to-door sales. I, I am— I can sell anything anytime, anywhere. Doors are doors, people are people. Sales are sales. Yeah, you like that, guys? This is a fun little session. I love it. I got into 4 backyards. I mean, everybody that opened the door, backyard. Yeah, I was hella nervous popping up, guys. You did great. Braden and Joe invested a lot to have me come out here, and I ain't never sold windows in my life, right? It ain't bad. No, it ain't bad, is it? No, it's just— okay, so look, one last thing. Andy Elliott and I are going to be selling door-to-door on November 20th in Arizona. Okay, the guy doesn't know anything about pest control.
Is that for sure?
Sutton's Oh, he knows nothing about it. Oh, that's awesome. Just like I know nothing about windows, but why can we sell?
Because you're confident.
We're confident in ourselves. We believe in ourselves. We know that we want to make the sale. Do we believe the product is good for the customer? Yes. Do I say some wild stuff like your windows are gonna break? Yeah. Yeah, and they just like, oh yeah. So Andy, when I sell pest control door to door with him, it's going to be hilarious because he's going to say the craziest stuff in the world and people are going to be like, yep, totally. Like, it's awesome though. It just shows like, don't get too in your head about product knowledge because I picked up a couple of lines from you and now I'm good. Yeah. So just remember, it's all about moving the customer, building value. And then when I did a price drop, I'm like, I really want to help you out. With her, I knew she only wanted it twice a year, so I let her feel like she had some power. And I said, well, we have an every 3-month option or an every 4-month option. What do you like? I see you segmenting with that and I like that. Oh dude, I just knew that she was going to go 2 months, 2 months, 2 months. I was like, I don't want to do every 2 months because I got to come inside. So I do it every 3-month option or every 4-month option. Which one do you prefer? So I option closed her there, but either way she answered. Yeah, it's still in my favor, correct? And then you got to—
got her to also agree that she wants to get it done.
I mean, you do see value in the service, right? Yes. You heard me say that all day. You do see value in the service. First, you do see value in getting the service done, right? Boom. Like we just lock them down. Okay. Awesome. Awesome session, guys. Yeah, that was great. Okay.
Do we get to see you again?
This is it for you guys. And then I got to go to another group and another group. Yeah, but I'm going to get in backyards all day, baby.
It's going to be awesome. You got to beat Vaughn.
What is he at? Is it— is it revenue? Because if it's revenue, I'm going to whoop his butt. It's revenue. Oh, yeah, dude, let's go. Because what is he at right now?
He is at 3,2100.
Okay, I'm in 1000, dude. He can kick rocks, dude. I'm over 1000. I'm a big heavy hitter because I can only do big ones today. You know what I mean? Yeah. Okay, we gotta get back to the car so I can get Vaughn bald. I'm going this way. Are you guys good?
Last question. Oh, yes.
Come on, come on. Go ahead.
Best tip to disarm and make it more conversational rather than just like trying to pitch at them?
Do you hear how I was like, oh no, no, I'm not those bug guys.
Yeah, you were just trolling your own.
I was like, I can't post that video.
No, I'm going to post it totally. It's hilarious.
So many notes.
Yeah, like I'm not those bug guys. That's crazy. So those bug guys drive me crazy. That's so funny for my audience, right? Yeah. Here's the thing, disarming. Hey, yeah, no worries. Name's Austin. I'm just the bug man. Good. I'm just the window guy. Good to meet you. Um, anyways, the reason we're here right now is just because we're doing the windows out here mainly has been— do you see how I'm already— yeah, I'm already in there like swimwear, you know what I mean? Yeah, you're holding it. I did that to both of them. We're just doing these, guys. This slick will make you guys— the, the— that slick right there will pay for the camp because you guys actually look legitimate now. She mentioned that you guys look super legit. I didn't hear it. Yeah, yeah, yeah, super good. Yeah, yeah, yeah. Huh?
What do you say? It's like tonality.
My tonality when I'm working with an older couple, very friendly. I play grandkid. Do you guys notice that? I listen to her talk about their life and their experience forever. And I knew as soon as she talked about her perspective on life, about how working hard is super important, we were in. Because what did I do? I'm just listening and we're out here in the heat selling windows. I'm like, oh dude, she's going to buy.










