Stop beating around the bush in door to door sales. Go for the close and sell more deals.
In this concise sales‑training monologue, the speaker (Austin Maser) urges door‑to‑door salespeople to abandon “option closes” – soft, indirect questions that give the prospect a choice – and instead use a direct, assumptive close. He illustrates the difference with example scripts, contrasting hesitant phrasing like “Would you like me to include the garage?” with a straightforward approach such as “We’ll call you before we come out; what’s a good number for you?” The speaker argues that dodging the close reduces conversion rates and that adopting a direct close can dramatically increase deal volume, promising a potential doubling of summer sales. The overall purpose is to shift salespeople’s mindset from indecisive, option‑laden language to confident, closing‑focused dialogue.
