What's your WHY? The Secret to 10X Your Sales

In this solo motivational talk, Austin Maser, a door‑to‑door pest‑control salesperson for Anthem, shares how he went from making a few hundred dollars per deal to earning up to $2,000 a day. He emphasizes that there is no quick‑fix or get‑rich‑quick scheme; instead, success comes from daily, compounding habits and a clear personal "why." He recounts his first sale, the early grind of selling 130 accounts in a summer, and the pivotal moment when his baby’s gender reveal (a girl) sparked a dramatic performance jump—from a steady 3 sales per day to a minimum of 7, with goals of 10–15. He describes the systems he follows each day: studying sales material, working out, putting God and his wife first, and listening to an audio recording of his unborn daughter’s heartbeat before each door‑knock. These rituals reinforce his purpose and eliminate excuses. Throughout, he stresses that consistent, hard work and a purpose‑driven mindset compound over time, leading to life‑changing financial freedom and personal growth.
Chapters
Eso, I'm Austin Maser, I'm with Anthem, and I make $2K a day. So I don't know if you clicked on this because of the $2K a day, but I just want to let you know how it works out. I sell pest control door-to-door, and there really is no, there really is no quick fix. There really is no get-rich-quick scheme. And so today I want to talk to you guys a little bit about how little things add up across time and they can really make big things. If you want to make a difference in your life, you've got to do the hard things. And so today I I want to share with you my story about how my life has been changed by working here at Anthem. So what's really humbling is a year ago today I sold my first pest control deal, and I was sitting down at a customer's table, and the day prior I'd just gone out shadowing with a guy named Zach Strong who works here, and he showed me how to sell pest control. And quite honestly, I had no idea what a water bug was. I had no idea what these bugs were, and I was in a position where my wife and I had, um, had no work at all. And so I had some side gig because I was a cheerleader at BYU. I was working at the cheerleading gym bringing in like like $15 an hour working part-time, and it just wasn't going to cut it. So August 11th, I sold my first customer, and I remember sitting down in her kitchen, and she gave you the classic, like, "Let's think about it." And it was at that point in time I just said, "No!" Like, I have a family to feed, and I looked at her dead in the eye and I said, "Let's just do it now." And she bought. So I'm going to put here that you haven't seen Beatles, you said? And so since then I kept selling, I kept selling, and I am where I am today. I'm sitting here a year later and I am so grateful to be here right now because my life has been changed. My wife and I never need to worry about money again, and it's been through the small things that I do every single day. So this is not a quick fix. If you want to make good money, If you want to have a life-changing experience, you've got to do the hard things. I want to talk about the importance of systems and allowing yourself to grow over time. I have a buddy, I was just saying earlier, named Jeremy Davis, who taught me all about systems and how if you do the same thing every single day, um, when it comes to studying, working out, putting your wife first— that's the biggest thing that I do is I I put my wife first, we make time for God every morning. So I do these things every day and it allows me to have these compounding results across time. And so when I first started out, I didn't focus on the numbers as much, even though great, I'm like, cool, I'm making around $150 a pop off these deals. That was great for me to realize, but in my head I'm thinking Okay, if I do this, if I work a routine, if I study sales daily, if I listen to sales audio, if I go to the gym, if I get my mind right— and like I said, this is the biggest thing— if I put God and my wife first, everything works out. And so I did that. I sold from August 10th until September 31st, and we had a great summer. I think I sold 130 accounts in that time span, but I knew that if I worked a system that I would have these compounding results over time. And if you follow me on Instagram, you're starting to see, hey, this guy's selling more. It's only because I put in work earlier. That's it. And that's the only reason I'm able to sell high volume today is because I did all the hard work earlier. And so on average, they were looking at like $2K a day. But I don't think about the money. I think about the work and just wanting to get better and better. But what made the difference was I had a week this summer leading up to my baby's gender reveal. Hard week. 10, 9, 8, 7, 6, 5, 4, 3, 2, 1. ¡Ya! And, uh, and, uh, yeah, so that week before, the week before that Sunday where we had our gender reveal, I went 3, 3, 3, 3. And I'm sitting there on Sunday and I'm just like, why? Like, I I'm consistent in selling 3 a day. I can do this 4 days in a row. Why am I not selling more? I'm tired of being average. At this point in time, like, I knew I had to provide for my wife and my kid, and at the time I was going to the gym every day just to quote-unquote get the ball rolling or to break a sweat. And I just said, screw average. I'm done. And this clicked when— this all clicked. People have asked me, they're like, what changed? What made the difference from going from 3 a day? If you look at my stats, it's 3 a day, 3.5 a day, and then the day after my gender reveal, 7, 7, 7, 9, 7, And so it was when, like, my wife and I are sitting there, like, getting ready to see what gender our baby is, and as soon as I turned that thing and popped that, that, uh, the confetti blower thing, the pink dust came out, it was over. Something about providing for my wife and my baby girl just like took me to a whole new level of I'm going to get this done. Like, I'm not— I have no excuses. Like, I can't, I can't look at my baby girl and say, hey, I was tired today, I couldn't sell. Like, that just doesn't work. You can't do that. And so, yeah, I mean, there was motivation with my wife, but like, there's no excuses with me. If you look at me and you tell me some excuse, I will look at you like you're speaking me another language. So I can't comprehend that anymore. Like, I have to provide for my baby girl. And so at that point in time, I was like, we're done. And I started selling 7 a day, and then I started telling myself I am a 7-account-a-day minimum, minimum rep. Like, I don't go under 7. I have a why that I believe in, and I will do anything to make it happen, to provide for my wife and my kid, my baby girl. And so every single day before I go out, my wife and I, we have this, this like audio recording of my baby's heartbeat. And so there's, there's a, there was, there was a morning where I listened to it, like we have that, the Doppler where you like put the gel on your stomach and you listen to it, and that brought an instinct out of me that was just unreal. I just wanted to fight and fight and fight and push and push and push and push, just hearing that beat over and over again. And so what I did, I was like, well, this works for me, this gets me going. I took an audio recording of it, so every single day before I go and knock, I just sit there and I listen to this. I close my eyes and for a good minute and a half I just hear that noise over and over and over again. And throughout the course of the day, I hear that in my head over and over and over again. And that's why I push. That's why I'm working hard. That's why you won't see me take a break but to eat my lunch in the middle of the day, and then I'm back to work. I— and I will work hard because I have got people to support. I've got mouths to feed. I've got my wife and my baby girl. So that's my why, and that's what clicked. As soon as I knew that we were having a baby girl, something about that just changed everything. And so I'm never going back to where I was before. I am only going up from here. And I only want to get better. And so today we're going to go out, hit the goal. We're shooting big today. We're going for the best day of the summer. But you can count on 7 being the bare minimum. 10 is the, you know, okay, we got to hit 10. And 15 is what we're shooting for today. And we've got it all planned out. So let's go get it done.










