Matt BullockEntrepreneur Driving Sales Engagement with AI Gamification

Try This: Celebrate the Behaviours Your Top Reps Do Every Day

20 Aug 2026 · 1 min

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In this concise sales coaching monologue, the speaker challenges managers to examine the daily micro‑behaviors of their top salespeople—such as rapid follow‑ups, never leaving a lead untouched, asking strong discovery questions, and updating the CRM before leaving. The core recommendation is to design competitions and reward systems that target these specific habits rather than only rewarding end results. By aligning incentives with the consistent actions that drive success, managers can cultivate high‑performing teams one habit at a time.

Chapters

Here's a challenge: take your best salesperson. Now, ask yourself, what do they do every single day? Not the big wins, the little things. Maybe they always follow up within an hour. Maybe they never leave a lead untouched. Maybe they ask incredible discovery questions or update the CRM before they leave. Now, here's the trick: build competitions around those behaviors. Because if your best reps consistently do something, chances are everyone else should be doing it too. Stop rewarding only the outcome; start rewarding the habits that create the outcome, because that's how high-performing teams are built— one great habit at a time.